Thursday, March 29, 2012

THE BODY SHOP LAUNCHES A NEW BEAUTY MOVEMENT: BEAUTY WITH HEART


Photobucket


London, 22nd March, 19:30 hrs. The Body Shop, one of the 21st Century's most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty.

Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good.

Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole.

Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists.

Sophie Gasperment, Executive Chairman, The Body Shop, said: "We know that our Brand delivers more than beauty; our products truly contain heart as well. Today, we’re looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too.”

Lily Cole, global Brand Advocate for The Body Shop, said: “I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working.”

The launch took place in central London and attracted figures from the world of fashion, beauty and lifestyle such as Vivienne Westwood and Jo Wood. The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

Beauty With Heart will be rolling out in the UK from 3rd May, with global roll out to follow from 15th May onwards.

No comments:

Post a Comment



About Me

About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

You can also meet my wife on her blog www.mommysmaglife.com.


For project collaborations, product reviews, event invitations, or hotel and resort experience reviews, kindly email me at marcopolojdemo@yahoo.com.



Badges and Ranks

Food & Drink - Top Blogs Philippines Entertainment & Lifestyle - Top Blogs Philippines Music - Top Blogs Philippines
Blogmeter.Top BC_BLOGGERS

Gelo Malikha, EzineArticles.com Basic PLUS Author Marco Polo Demo is an Intellifluence Trusted Blogger

Recent

recentposts

Random

randomposts