Friday, May 18, 2012

The iButterfly Experience


I remember when I was still a kid, I always see gardens filled with butterflies flying around. Different colors, beauty and sizes, and they sure all are nice to watch.

I was thrilled when I heard about the iButtefly being here in the Philippines and much more thrilled to experience it when I get an invite for the launching.


SM Supermalls proudly releases the SM iButterfly which is an Augmented Reality Application that can be downloaded on your IOS and Android mobile devices. The launching was held last May 5, 2012 at select SM Supermalls. SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu did a simultaneous launch for the iButterflies. For me and my kiddo, we attended the launch at SM North EDSA.


It was a great event to be with.  Unfortunately, I wasn't able to attend for some health problem.  Good that there's my correspondent to cover the said event.  According to him there were different celebrities present, like Elmo Magalona, Maxine Magalona, Liz Uy, and it was hosted by Raymond Guttierez and one of my favorite DJ, Rhoana Ruiz of Jam 88.3.   Known personalities become expectators for this intriguing iButterfly.


The iButterfly uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using phone and the phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from the tenants and partners of SM Supermalls such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and Mc Donald’s!      


During the launch, people were waving their hands with their gadgets and phones on thin air to capture those lovely and a possible surprises from tenants and partners of SM Supermalls. Unfortunately, my correspondent don't have any gadgets to catch those virtual butterflies but he was able to experience it because of our blogger friends that were generous enough to lend their gadgets for the experience.



Catching an iButterfly is easy. 
First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection.


Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  Once downloaded, open the App and start catching iButterflies.  These turn into instant prizes.


Simply claim your prize at participating mall stores.


  For more information, you can visit our dedicated iButterfly website at: www.smibutterfly.com Download, catch and redeem now

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