Friday, April 18, 2014

The Nestea Beach 2014, #RefreshSummer


Last year, Kwento Ni Toto was able to witness one of the most anticipated event every summer, the NESTEA Beach. It's the well known beach festival every summer and it is even well known because of the beach volleyball and other summer activities in the beach.

This year, NESTEA, the official summer beverage of the Philippines gives summer a new refreshed taste with the hottest beach event in the country, the NESTEA Beach 2014. Celebrating its 17th year promises the biggest, most refreshing summer happening to date as it hits the shores of Boracay this coming Labor Day weekend.

Yes, this year's NESTEA Beach event will run on Labor Day and towards the weekend, a great four-day celebration of PLAY, PARTY, and CHILL in the country's hottest summer destination. Boracay has been NESTEA Beach's home for the past 17 years and this year the shores of boracay will not only see the battle ofthe champions but also the biggest yacht cruise in the island. To cap it all off, NESTEA Beach partners with Republiq to bring two of the hottest DJs in the international music scene, Cedric Gervais and Steve Aoki as they shake the sands of Boracay in this hottest long weekend celebration.

According to Jedessa Leyte, Marketing Promotions and Events Manager for NESTEA Beach, "We are very excited to give summer a refreshed twist with the 17th NESTEA Beach Experience. Instead of having the beach volleyball competition as the only main focus of the event, we are transforming NESTEA Beach into a one of a ki d summer experience that can be enjoyed by everyone. This year, we are making the most anticipated event of the summer even more exciting as we bring the NESTEA Beach experience to the next level during the season's most anticipated weekend: LABORacay."

To officially kick-off the season, NESTEA let the select guest and members of the media experience PLAY, PARTY and CHILL at the heart of the Metro with "NESTEA Beach in the City". This is a sneak peek of different and exciting activities to look forward to in upcoming NESTEA Beach. It only proves that with NESTEA refreshed summer is possible anywhere.
To give you more of what's going to happen at the 17th NESTEA Beach Event LABORacay below are some of the details to look forward to.

The best of the best come together for the 17th NESTEA Beach Volleyball competition as last year's NESTEA Beach Volleyball champions compete with regional volleyball champions from Luzon, Visayas and Mindanao for this year's title.  A total of 24 teams will participate in the NESTEA Beach Volleyball competition, which will take place from May 1-3 in front of the Boracay Beach Chalets at Station 2.
Summer activities like Paraw sailing, seaside massages and beachfront Frisbee games will also happen at the same time as the NESTEA Beach Volleyball, with a chill station set up at Crystal Sand in Station 1.

NESTEA Beach will also continue its LOVE THE BEACH campaign; a long running advocacy to clean the beaches of Boracay.  NESTEA Beach will facilitate a Shore Clean-up  in partnership with Boracay Foundation Inc. on May 2, where consumers can participate in a different way.  For every NESTEA pitchers will be sold throughout the weekend and for every pitcher sold, Php5 will go to the Boracay Foundation's Coral Reef Restoration project.  NESTEA will also match and double this amount in support of this advocacy.
NESTEA Beach also brings to Boracay the freshest parties the Labor Day crowd has ever seen.  The Labor Day weekend kicks off with the NESTEA Plunge Party on May 1 at the Tides Roofdeck Pool & Solstice Sun Lounge, accompanied by entrancing beats from some of the hottest names in the local party scene like DJ Ron Poe, DJ Nina Saputil, DJ Macoy and DJ Jessica Milner.

Refreshing the LABORacay scene is the biggest sunset yacht party in the island.  The NESTEA yacht party on May 2 takes the crowd to new heights with stopovers at different destinations around Boracay.  Music from The Zombettes, DJ Callum and Marc Marasigan will accompany the crowd as they make their way to Crystal Cove, Crocodile Island and, finally, Puka beach for an exclusive island party before cruising back to the main island at sunset to cap off the day.
The biggest international act also make their way to the pristine sands of the iskand for the weekend finale of NESTEA Beach. On May 3 and 4, NESTEA Beach, in partnership with Republiq brings in Grammy award winning DJ Cedric Gervais and Grammy nominated DJ Steve Aoki to celebrate a refreshed summer during the biggest party of the Labor Day weekend. Two legendary back-to-back shows cap off the 17th NESTEA Beach experience at Epic Bar in Station 2.
For moret than a decade, NESTEA has been bringing fun during summer and has been an iconic beach event. Get ready to #RefreshSummer!

NESTEA
17th NESTEA Beach
Website : www.nestea.com.ph
Facebook Page : www.facebook.com/neasteaph

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