Tuesday, May 09, 2017

Doublemint Gum's #Lovewraps, A Unique Campaign Creating Sweet Connections


One of the well-loved gum, Doublemint Gum created a unique campaign about sweet connections - the #Lovewraps. It is really romantic for everyone to see how simple but creative gestures can make the connections more appealing. As what Doublemint Gum shows in their latest commercial about Sarah & Juan's love story, which garnered over 4 million views on Facebook and still counting.

Just like in the commercial, It always starts with a possibility of an encounter. The love story of Sarah & Juan has touched the hearts of many Pinoys. It’s a love story filled with simple gestures of Sarah, offering Doublemint to Juan, and the latter, sketching the moment onto the wrappers.



There are netizens who have expressed their thoughts and kilig for the couple and their story.

“Oh, I love this commercial, so much feels! Good job for creating this wonderful commercial Doublemint.” says Vera Reyes. Inchet Flores complimented Wrigley’s Doublemint Team saying that the commercial is perfect and she loved the story of the commercial.

Being the sentimental lot we are and I can attest to that, we love to document moments like these--the first conversation, first date, anything that is a memory worth keeping. The story of Sarah and Juan has reached through our deepest feelings of finding love in the simplest things. We watched their story unfold and were glued to our monitors just to see how the story ends.
Now imagine if you could put your love story in those wrappers and share it to the world, just like what Juan did.

This April, Doublemint will make this possible through LoveWraps. LoveWraps is your sweetest kilig moments turned into sketches on Doublemint wrappers.
Just log in to www.mylovewraps.com, upload three pictures that best tell your love story, and voila, your DoublemintLovewraps are ready! If that isn't enough, the best entries of the promo can win a trip to Boracay, giving a new moment for the winners to share.

Your favourite celebrity couples have already taken part and have shared their love stories through LoveWraps.

“It’s the little gestures that get me all the time,” says Ruru Madrid, Encantadia Star of GMA7. “Yung mga simpleng bagay na will make your day brighter, like those surprise texts and little notes that make your heart melt. What more if they were drawings of your love story?”

LoveWraps will be Doublemint’s most romantic activation to date, which will run from April 17 to May 21, 2017. So get that kilig moment and start keeping memories. Visit www.mylovewraps.com now and start sharing!

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