In history, myths does have its origin, but in medicine,myths are beliefs that need to be debug because if not life may lead to terminal illnesses or even death. We, Filipinos have so many beliefs that more often we tend to take it lightly and not considers any preventive measures. Sometimes we shrug our shoulders and says 'it was nothing'. Yes, that was nothing for now but eventually will grow something that is irreversible.

One of today's feared life taker is cancer and one of the fast growing in number is the persons with what you call of a terminal cancer, Colon Cancer. In a more scientific term it is called the colorectal disease or commonly known as Colon Cancer. Silent as they are with the symptoms type of cancer is also a silent killer.

A few days ago, the Philippine Society of Enterologist with their sponsor Westmont, a division of Unilab, conducted a media briefing regarding their advocacy, which is the Colon Cancer Awareness and also the upcoming Cancer Awareness month.
The main thrust of the organization is to make a noise regarding Colon Cancer, the myths people believed about it, and the initiative in calling the attention of the government to have every Filipino citizens above 50 years old to be screened. According to DR. FREDERICK DY, Gastronintestinal oncologist and a leading expert in endoscopy, "Colorectal cancer has certainly become a real concern in the Philippines. The growing number of incidence and mortality worldwide have put the disease as the third most common type of cancer for both men and women, after lung and breast cancers."

According to the recent statistics of the World Health Organization’s (WHO) foremost cancer research and statistics project, GLOBOCAN, there were 4,901 deaths of the 8,553 incidences of colorectal cancer in the Philippines in 2012, which means that more than half of those diagnosed have died from the disease.

It is unfortunate that the level of awareness about colorectal cancer here in the Philippines is much lower than that for other types of cancer such as breasts or lungs. Doctors also find difficulty in urging patients to adopt lifestyle changes for the prevention if colorectal cancer. The earlier the better it is prevented.
“Colorectal cancer us influenced by both modifiable and non-modifiable risks, one of which is lifestyle and diet. But as a lifestyle illness, it is also asymptomatic (displaying no symptoms) is the initial stage,” Dr. Dy says.

As what Dr. Dy mentioned, modifiable risk factors are those that can be changed like obesity, cigarette smoking, alcoholic beverage intake, physical inactivity and increased consumption of red meat. A diet rich in animal fat generally increases risk, while eating food rich in fiber and calcium may possible reduce the risk.

Aside from the modifiable risk factors there are also the non-modifiable risks factor in colorectal cancer. Some of these non-modifiable are the gender, age, and family history. According to Dr. Dy these are factors that cannot be altered. These factors are inherent in a person like the family history of the disease and gender.

With the increase in incidences, colon cancer is now among the deadliest, and recent data show that it's not slowing down either.

"Colon cancer doesn't begin as cancer immediately; it starts with pre-malignant precursors called polyps. If left attended, these polyps grow over time, eventually becoming cancer. For young people, the risk is low, but they are not immune to it. We have young adults developing colorectal cancer. The occurrence is generally uncommon, but if someone has symptoms referable to colorectal cancer, no matter the age, they need to see their doctor or better if they consult a gastroenterologist. Most of colorectal cancer occurs sporadically but some have a strong genetic background. There are also genetic syndromes that also develop a significant number of polyps at a younger age," said Dy.
As to what is always said "prevention is the best medicine" and for the Philippine Society of Gastroenterology, they are aiming to inform every Filipino about colon cancer and encourages everyone to have themselves be screened, most especially and a must are those people ages 50 and up. It is preventable all is needed is the cooperation of every Filipino and of course through the help of the government and every individual.

So, for the Colon Cancer Awareness month which will happen this March, let us all be aware and be responsive to the call.

What happens when Coco Martin and Ajinomoto blend in together? Well, it's an interesting partnership as both Ajinomoto and Coco Martin makes simple things extraordinary. Coco and Ajinomoto brings a new sauce in town with an oystra Sarsaya oyster sauce.

We all know that Coco Martin began in humble beginnings and just like Ajinomoto's Sarsaya Oyster Sauce can make simple dish a flavorful one.

Sarsaya Oyster sauce is a concentrated sauce that comes from real oysters, complete with seasonings to provide a delicious blend of savory, sweet and salty taste to any dish.

According to Pen Alvina, Ajinomoto's Category Manager for Menu Seasonings, "Sarsaya Oyster Sauce is a unique brand of oyster sauce that is created to suit fFilipino taste and preference, making many Filipino dishes like Ginisang Kangkong and Adobo more flavorful and delicious."
Of course the event that Ajinomoto prepared wouldn't be complete without the Primetime Bida himself, Coco Martin, to grace the event. Armed with his signature jacket, smile and dimples made every mommies and ladies present want to have a picture with him. Of course everyone did get a chance for a photo opportunity and take note Coco Martin also judge the cook-off that happened.

There were also a cooking demonstration happened where Chef Mac did the flavorful Ginisang Kangkong and his Thai Style Stir Fired Chicken using Sarsaya Oyster Sauce. Guests were encouraged to participate in a cook-off, where Coco Martin judges the dish they'll be cooking. Participants did discover the convenience of using Sarsaya Oyster Sauce.
According to Ajinomoto, Mr. Coco Martin, the Primetime King, was chosen to endorse Sarsaya Oyster Sauce because  aside from being popular among the masses, he is Coco Martin. And aside from being a big fan of his grandmother's cooking, Coco graduated with a degree in Hotel and Restaurant Management. It was claimed by Coco that Sarsaya Oyster Sauce "Oyster na oyster!"

Sarsaya Oyster Sauce is available in 30g pack and 156g stand-up re-sealable pouch. Aside from the Oyster Sauce, Ajinomoto also got its Sarsaya Sweet and Sour Sauce which is available in 200g stand-up pouch.

AJINOMOTO
Product : Sarsaya Oyster Sauce
                Sarsaya Sweet and Sour Sauce

All #AlDub fans clamor has been addressed with this newest teleserye from GMA network that will air tonight. Take note it is tonight's worldwide premiere. So, AlDub fans around the world will definitely won't miss this milestone from the phenomenal couple.

After the hit of the All For Juan, Juan For all Kalyeserye created on the noontime show Eat Bulaga and after their very own movie together it is high time for the couple to make their fans even more giggly with their love team every day. Yes, fans will be seeing them together every night of the week in a very usual kind of love story with an unusual acting of the casts. The teleserye entitled "Destined To Be Yours".


Why "Destined To Be Yours" is a must see teleserye? Well, it got many of its firsts and other reasons.

• You'll see the AlDub love team in a more convenient time of the day.
• A teleserye that will have its worldwide premiere.
• First teleserye of the AlDub love team.
• The teleserye is on Primetime, so more fans and fans to be will be able to watch it.
• It's the AlDub love team's irst time together on Primetime TV.

Are they destined to be with each other on this teleserye? Perhaps but will know it once we've completed the story. For now here's what we know about the story. It is about a girl named Sinag Obispo, which is played by Maine Mendoza. Sinag is a DJ in a community radio station at the town of Pelangi, her hometown. The place was formerly a well-developed municipality with its mining industry but then the mining firms was shut down. While others are leaving town to look for a better place to work, Sinag stayed behind because she loves her hometown. She wanted to preserve the culture, the tradition and the town through her community radio station whom she inherited from her grandfather.
Another character of the love story is Benjie Rosales, which is played by Alden Richards. Benjie is fresh architecture graduate who aspires to be one of the best architect in the Philippines. Solely raised by his mother, Amanda. Unknown to him, his father's family is known in the real-estate industry of which he was convinced to work in that real estate company. Benjie was assigned in a project in Pelangi where is destined to meet Sinag.

Will destiny have its coursed in both of their lives? Or are they destined to fall in love with each other?
Catch the answer starting tonight.

DESTINED TO BE YOURS
Teleserye
Network : GMA Network

The thought of having cheese in your burrito is awesome and that's what I thought when Taco Bell made their announcement about their latest food offering for their loyal foodie fan. An inventive twist created for the Burrito itself, the Cheesy Core Burrito.

If you think it's not good well, your lost, because this Cheesy Core Burrito really made a craving out of me. I'm not a huge fan of Burrito but I like eating it but of course having your usual burrito would definitely give you a food fatigue. And perhaps that's what Taco Bell thought about it and made a twist of their Burrito, the Cheesy Core Burrito.

Taco Bell might want to claim that their Burrito or their food establishment is very first store to offer and come up with this kind of twist with the Burrito. It is the firs burrito with a melted cheese center. It features a "core" of red nacho strips sauce wrapped in a flour tortilla surrounded by seasoned beef, Mexican rice, cool sour cream, and red sauce wrapped into a burrito. Imagine a mini cheese burrito stuffed inside a classic Taco Bell Burrito.

If you're convinced and satisfied of what I've said about the Cheesy Core Burrito then you might want to satisfy yourself more by having the Cheesy Core Burrito that is available at a price of Php139 ala carte and P179 for the set meal that comes with nachos and soda.

So, any mommies out there who's brave enough to take on the offering of Shakeys.

For more information on the Cheesy Core Burrito and Taco Bell's latest offering visit Taco Bell's official website at www.tacobell.com.ph or follow their official Facebook page at www.facebook.com/tacobellPHL, the Instagram account @TacoBellPHL and the hash tag #TacoBellPHL across Facebook and Instagram.

TACO BELL
Product : Cheesy Core Burrito
Website : www.tacobell.com.ph
Facebook : www.facebook.com/tacobellPHL
Twitter : @TacoBellPHL
Hashtag : #TacoBellPHL
               

Perhaps today's generation don't have any idea what happened during the World War II. Maybe or maybe not, but history books tells it already, what transpired on that very event and what happened to thousands of soldiers of World War II. To commemorate the unsung heroes of WWII, the Philippine Veterans Bank (PVB), with its event set to laud these veterans. A series of events will be held in honor of the war veterans as the the Bataan Death March commemorate its 75th Anniversary.

There will be series of events to happen on that commemoration event. The 4th installment of the marathon Bataan Freedom Run and the new event which is for running and biking enthusiasts dubbed as the Mariveles-SanFernando-Capas Freedom Trail.


The Bataan Freedom Run will happen on April 2, which will feature a 42-kilometer full marathon, a 21-kilometer half-marathon as well as 10-kilometers, 5-kilometers, and 1-kilometer courses for running aficionados, kids, and pets. As in the previous years, the BFR follows the route of the Bataan Death March and will start at Kilometer Zero in Mariveles, Bataan. So, for those who will be joining this will have to condition their bodies.

The other event, which is the Freedom Trail is ought to feature a punishing 160-kilometer run with individual and team relay categories for marathoners as well as similar-distance for the bike run. The new event will be held from April 10-11 and will cover the Death March route from Mariveles, Bataan to Capas, Tarlac.
"Once again, Philippine Veterans Bank, together with our partners, is putting a segment of our nation's history into the forefront of our national consciousness with the Bataan Freedom Run and the Freedom Trail," said PVB Chairman Dr. Roberto F. de Ocampo, OBE. "These events are not only challenging physically but also mentally to the runners and bikers but they are doing this to honor the World War II veterans who endured and made the ultimate sacrifice during the Death March seventy-five years ago."

Bataan Death March's 75th Anniversary will not only be celebrated in the Philippines but also worldwide and the two events are PVB's contribution to the worldwide remembrance of this infamous part of the WWII history.

The honoring of the WWII veterans started since 2014 which was led by the Philippine Veterans Bank together with its partners, the Provincial Government of Bataan and also the Philippine Veterans Affairs Office (PVAO) with their event Bataan Freedom Run. This year the new event, the Freedom Trail is expected by the organizers to bring an estimated 5,000 participants apart from local spectators that is mostly from Bataan, Pampanga, Tarlac and in Manila, as well as descendants of the Death March survivors here and abroad.
The Bataan Freedom Run is organized by Without Limits and is presented by the Philippine Veterans Bank (PVB) in partnership with the Philippine Veterans Affairs Office (PVAO), Provincial Government of Bataan, Freeport Area of Bataan Investor Locator Association (FABILA), History Channel Asia, ANC News Channel, and WhenInManila.com. Proceeds from the Bataan Freedom Run will be used for the maintenance of Death March markers located in Bataan proviince.

While the new event, the Mariveles-San Fernando-Capas Freedom Trail that is presented by PVB and organized by Without Limits, is also in partnership with PVAO, Capas Freedom March, Automobile Association Philippines (AAP Travel), and the local governments of Mariveles, Bataan; San Fernando, Pampanga; and Capas, Tarlac.
To participate in the said events or just want to simply know more about the two event, Bataan Freedom Run and Mariveles-SanFernando-Capas Freedom Trail visit www.withoutlimits.ph/component/k2/item/66-bfr2017.html.

PHILIPPINE VETERANS BANK
Event : Bataan Freedom Run
            Mariveles-San Fernando-Capas Freedom Trail
Website : www.withoutlimits.ph/component/k2/item/66-bfr2017.html

An all Filipino coffee in a cup with a rich flavor and an enticing aroma, would definitely make me more relaxed. That's what I usually feel whenever I get to taste a real coffee. It was like a soothing taste that calms every nerves of my body. Not really sure if it's a good thing but I enjoy having great coffee, I'm a coffee lover but not a frequent drinker of coffee.


The different kinds of coffee is not new to me as I have been tasting and filling my nerves with rich aromas of these coffee beans. Bo's Coffee, an all-Filipino cafe enticed me even more with coffee during the opening of one of their branches located in Ayala Terraces in Fairview, Quezon City. The branch did a coffee party where attendees learn more of the types of coffees they are serving. Another thing is that participants get to experience the step by step procedure of brewing a rich, strong and flavorful coffee. I was one of the lucky attendees to experience it personally. The measurement, the right way of placing the grind coffee on the filter, and the proper way of pouring hot water into the coffee.
To strengthen the vision of spreading the good all-Filipino coffee to more clientele, Bo's Coffee opens 2 more branches in Metro Manila. One in SM Light Mall just near the Boni MRT Station, which is by the way the 90th outlet of the cafe and the other one is the one I was able to attend to in Ayala Terraces in Fairview, Quezon.


"There has been a growing demand in the metropolis to open more cafes so we selected these two prominent locations to address those needs," expressed by Mr. Coochy Mamaclay, Bo's Coffee VP for Brand & Marketing.

"We want everyone to feel the Bo's Coffee experience as they look for a nook and haven where students, friends, and families can study, bond, and share stories in a cozy and feel-at-home atmosphere over their favorite local brew," Mamaclay noted.

According to Ms. Mamaclay, Bo's Coffee workers attest their loyalty to the brand by taking an oath or panata to give the best to their csutomers. They are all called partners and they make sure that once orders are made it is served with a smile. "This is how we Filipinos take care of our guests," according to her.


The brand, Bo's Coffee, does not only stays with their all-Filipino coffee but also to some other things that helps in uplifting the works of other Filipinos. Some good examples are the chandeliers conceived by world-famous designer Kenneth Cobonpue and the chairs upholstered by ANTHILL Fabric Gallery.

Ms. Mamaclay explained, "In our vow to share the great Philippines coffee experience, every cup you sip also nurtures and cultivates social enterprises and builds communities, a commitment and advocacy we take seriously."


True to their tagline "Your Homegrown Brew", Bo's Coffee sourced their coffee beans locally from the areas of the highland farmers in Sagada and Benguet in Mountain Provicne, the Mount Kitanglad in Bukidnon, Mount Apo in Davao, and Mount Matutum in Tupi, South Cotabato.

Bo's Coffee official shared that "We serve coffee-to-cup freshness using only quality coffee beans from these local and sustainable sources."

Bo's Coffee's expansion plan is off to a red-hot start and is showing no signs of stopping. She disclosed that there are plans to roll out more branches and that Bo's Coffee was eyeing to have its 100th store in the 1st quarter of 2017 and that the brand's 362 first international outlet will open its doors within the year.
Get to know more of the brand and the coffees they offers.

To know more of the brand simply visit www.boscoffee.com

BO'S COFFEE
Event : Opened two branches
            ~SM Light Mall in Boni
            ~Ayala, Fairview Terraces
Website: www.boscoffee.com
Facebook : https://www.facebook.com/boscoffee/
Twitter : @boscoffee
Instagram : @boscoffee

Beko's promo "Kick Your Way to Barcelona" got its winner! And the winner together with a special someone will fly to Barcelona, Spain to watch the FC Barcelona live match in April 2017. The prize is inclusive of a rountrip ticket to and from Barcelona, hotel accommodation, Barcelona City tour, La Liga Match ticket, and of course a pocket money. This is part of Beko's global premium partnership with FC Barcelona which is one of the top football clubs in the world lead by Lionel Messi together with Neymar Jr., Gerard Pique, Luis Suarez and Andres Iniesta. Also this is to strengthen the Beko Philippines Facebook fan page which you can see at www.facebook.com/BekoPh.

The Beko Grand Kick-Off Challenge is the very first football kick-of challenge in the Philippines of which Beko appliance users took the chance to participate and be one of the few individual who can kick their way to Barcelona.

The Beko Grand Kick-Off Challenge was first launch last January 14, 2017 where some of the invited media and bloggers participated in the challenge. This is the brands way of saying hello to the Philippine market and it comes with the #hellobekoph.

The final round which happened last February 10 was the reckoning day. This is the day where the kickers who qualified for the final round will enter the court again to kick their way to their dream of going to Barcelona, Spain. Ten (10) finalists and three (3) wild card participants lined-up, practiced and kicked their way. Each finalists were given one (1) minutes to make the most number of goals. With a rapid kick that made the most number of goals, Rafael Halili was proclaimed the first winner.

Aside from the Kick Your Way promo, Beko Philippines also ran its “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free promo. Now on its second year, was open to all buyers of BEKO products. Two (2) winners were also drawn on February 10 and each will also enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live. The tax free prizes also include two (2) roundtrip tickets to Barcelona, hotel accommodations for 2, Barcelona city tour, and two (2) La Liga Match tickets. The lucky winners are Michael Ian Erese and Leonora P. Lazaro who bought their Beko Products in SM Clark Pampanga and North Edsa respectively.



The winners were drawn from the customers who purchased Beko products from participating SM Appliance Centers from November 15, 2016 to January 31, 2017. Special Beko FC Barcelona items such as (20) Jersey Shirts, (20) Gym Bags, (20) Soccer balls were also given away.

About BEKO

BEKO is one of the strongest and leading brands in the home appliances sector in Europe and has been the fastest growing brand in the European market. Given that the brand sells every two seconds somewhere in the world, BEKO has always embraced the goal of “Being a World Brand.” BEKO has been the first choice of 4400 million consumers in more than 180 countries by carrying on its Turkish market success all over the world.

Now on its second year in the Philippines, the future definitely shines bright and Beko Philippines is looking forward to improving the lives of many Filipinos and be the official partner of the everyday Filipino in the years to come. Designed to make your life easier thanks to super-fast programmes and energy saving technology – BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics. The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa. With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

One of today's well known place to dine and hangout, Dencio's, made an interesting concoction for this whole month of love and romance. Rum 'N Lime is colored and mixed just right for the couple to enjoy in a great gimik hangout, most especially on a Friday night. The concoction, Rum 'N Lime, is a mixture of white rum, lime and grenadine. Mixed to give a kick of sweetness.

This refreshingly invigorating cocktail will set the tone for a chillax kind of bonding with the office, school, childhood or any type of barkada. The entire gang can drink their hearts out side by side with Dencio’s sumptuous Krispy Sisig. The combination of the chicharon, onions, meat and other key ingredients served in sizzling plates equates to a perfect crisp giving the complete mouthwatering experience. Now isn't it great to enjoy the weekend with this drink.

Dencio’s laid back setting compliments the sweet combination of the Rum ‘N Lime, the specialized menu and the moments to unfold as guests unwind, eat and drink according to their own pacing. Dencio’s Rum ‘N Lime can be shared by two for Php 195 only from February 11 – 28 in all branches excluding Sta. Lucia as part of this love month’s promo.

“The best thing about Dencio’s is its branches situated in convenient and accessible locations which makes it easier for the entire group to come together for a chill bonding complemented with superb food, ice cold drinks, and soothing music," shared Robert Trota, CEO, Max's Group Inc.

Dencio’s is the place to be for barkadas looking for a taste adventure. Barkadas at Dencio’s are squad goals! “Kainan, kwentuhan, dapat Dencio’s” so gather your family and friends, bag a seat at Dencio’s and chill while you fill your stomachs with delectable food and Rum ‘N Lime, a match made in heaven!

Be sure to like us on Facebook (www.facebook.com/pg/Denciosofficialpage), Instagram, Twitter and visit www.dencios.com.ph to learn more about the latest delectable dishes from Dencio’s.

DENCIO'S
Promo : Rum 'N Lime
Website : www.dencios.com.ph
Facebook : www.facebook.com/pg/Denciosofficialpage
Instagram : @DenciosPH
Twitter : @DenciosPH

Petron, one of the largest oil refining and marketing company in the Philippines, just recently launched products that will delight owners of hig-performance cars around the Philippines. The brand introduced products that is scientifically formulated to address vehicle stress during extreme heat. The following are the High Temperature Protection (HTP) line of products that includes the Automatic Transmission Fluid (ATF) Premium HTP, the Brake Fluid HTP DOT 4, and the Grease HTP Lithium Complex.

80s until the 90s is a generation where scissors, combs, razors and powders are present in a barbershop. It is the era where clean cuts are achieved without the fancy flickering tools of hair. It is a straight to the point cut and groom routine.

Today, men are becoming more stylish. There's the rise of pompadours, man-bun, and other hair style that gives men the confidence they need and that's by having the hair grooming style that they want. Even the trimmed beards and facial hair is making an appearance. In other words, male grooming is starting to get more seriously needed in this generation. But of course men still needs it in a more traditional and straightforward barbershop.

Are you HOOQ to get something that you want? If you are, then you might want to get HOOQ more if you want to go to Hong Kong Disneyland. Yes, HOOQ, asia’s largest viedo-on-demand service, starts the New Year with a bang with their #HOOQTimeAnytime Hong Kong Getaway Promo.

All you need to do show where you HOOQ!

Do you do it in bed or while you’re exercising on the treadmill? Do you HOOQ in the morning while having breakfast or when you’re stuck in traffic on the way home?

Wherever or whenever you spend your HOOQ time, those special moments can win you and your friends a trip to Hong Kong Disneyland!

As the people of Surigao recover from the devastation wrought by the 6.7 magnitude earthquake that struck Surigao Province last Friday, the Coca-Cola System offered quick and ready assistance to the families.

At least 11 towns including the provincial capital and two major bridges essential were damaged. The earthquake and its aftershocks have left an estimated ₱601.8 million in damage in its wake. In light of this, the beverage company immediately arranged to send aid in the form of a vital resource--safe and clean drinking water.