Sony Music Entertainment (SME) Philippines and Off The Record, a Manila-based indie record label known for supporting Filipino artists, have teamed up in a new partnership to boost and showcase Filipino music.

In this collaboration, SME Philippines will spread Off The Record’s music collection worldwide and collaborate on strategies for marketing, media exposure, artist growth, brand alliances, and synchronization.

Off The Record was founded by industry expert Ricky Ilacad, who has kickstarted the careers of major alternative, pop, and crossover artists over the past twenty years. Ilacad established the label to leverage his tried-and-tested experience to nurture Filipino talents and enhance their opportunities in the ever-changing global music landscape.

"We're excited to partner with Off The Record," said Roslyn Pineda, General Manager of Sony Music Entertainment Philippines. "Ricky Ilacad has a strong history of success in the music business, and we share his dedication to fostering outstanding Filipino talent. Together, we'll open up remarkable chances for artists and revamp the music industry."

We’ve seen Star Magic hone the most versatile talents and grow the most bankable and credible roster of stars in the local entertainment scene. They have been trusted by several top notch companies and have been the face of many product endorsements. We’ve felt the magic with the number of top-rating teleseryes and blockbuster movies that have been headlined by the Star Magic stars.

Now it’s time to dive deeper, discover more potential, develop talent even further and shed new light once again to make star magic artists shine even brighter. HEAR the magic now with Star Magic Records, a sub-label of Star Music.

Over the years, Star Magic has been the home of various notable music-makers. Among them are the iconic singers Erik Santos, KZ Tandingan, Jona, Angeline Quinto, Klarisse de Guzman, Nyoy Volante, Mitoy Yonting, Rachel Alejandro, and Jed Madela. There are also the Next Generation Singers Janine Berdin, JM Yosures, and Idolls, among others.

Meanwhile there are also singer-songwriters such as Jayda, Davey Langit, Marlo Mortel, Lian Kyla, Sab, Angela Ken and Recio, as well as, theater acts namely Carla Guevara-Laforteza, Poppert Bernadas, and Gian Magdangal. Finally, Star Magic also takes pride in honing the finest world-class performers, who are appreciated not only in the country, but also on the international stage such as Darren Espanto, Inigo Pascual, BGYO, and BINI.

The premier talent management’s venture into the music scene ensures a fresh take on musicality and artistry, as they will be by introducing fresh performers and unleashing the singing prowess of its trusted talents.

“There is a big ocean of opportunities out there and Star Magic will continuously seek out those opportunities for all our talents, whether locally or internationally. We had very lofty dreams and I know it would take a whole community working together to achieve all our aspirations,” said Star Magic head Lauren Dyogi.

Leading the pack of artists to watch out for in Star Magic Records is none other than internationally-acclaimed performer, vlogger, and actress AC Bonifacio.

AC has been reaching millions of followers and subscribers on TikTok, Instagram, and YouTube through her powerful dance covers, even gaining attention from internationally renowned acts such as Selena Gomez, Cardi B, B.I, Blackpink, and BTS. Earlier this year, she delivered an amazing performance as Star Vixen on the hit TV series Riverdale.

After years of making headlines as the New Gen Dance Princess, AC is now embracing her other side as an artist by unveiling her musicality through her first single “Fool No Mo.” The song, which is composed by Jonathan Manalo and Trisha Denise, talks about the kind of love that leaves someone with nothing--the kind of love that fizzles out as quick as it blazes.

As she dabbles into a new playing field, AC brings in the same amount of potential and passion that many have seen her showcase as a dancer, an actress, host, a vlogger and now a singer.

OFFMUTE is going to be a new avenue to bring music across the Southeast Asian region. Sony Music Entertainment just recently announced the launch of its new pan-regional label, OFFMUTE. Its focus is to champion new and emerging talents in the Southeast Asian region supported by the combined experience of Sony Music's entire Southeast Asian Team.

The Southeast Asian region has been mute for quite a time already, and it is about time to off that sound plug and let the musically talented people of the Region be heard by many.