Kwento Ni Toto

2026/07/02

The Superbod Era Is No Longer Just for the Stage, It's a Lifestyle Anyone Can Live

Marco Polo Demo 7/02/2026 12:09:00 AM

From the Runway to the Running Path: Century Tuna's Superbod Era Is Now for Every Filipino

There was a time when hearing the word "Superbod" instantly brought to mind celebrities, fitness competitions, and men and women confidently walking on stage with physiques many of us could only admire. For years, it was a title associated with discipline, determination, and the courage to transform oneself.

But after joining the recent Century Tuna Superbod Life Community Run (of which I wasn't able to run), I realized that the meaning of being a Superbod has grown into something much bigger.

This time, it wasn't about who had the best body or who crossed the finish line first. It was about seeing ordinary Filipinos, from first-time runners to seasoned fitness enthusiasts, sharing the same road, encouraging one another, and proving that living a healthier lifestyle begins with simply showing up.

That, perhaps, is the real "Superbod Era."

More Than a Run, It Was a Community in Motion

The community run served as the official kickoff of Century Tuna's newest initiative, the Superbod Life Community, held in partnership with Megaworld. The event gathered fitness enthusiasts, families, beginners, and longtime runners in one place, creating an atmosphere that felt more like a celebration than a competition.

Adding energy to that afternoon were Atasha Muhlach and Emilio Daez, who didn't just greet participants from the sidelines (even though bouncers are on guard), they joined the run themselves. Their presence reminded everyone that staying active isn't about being famous; it's about making time for your health and inspiring others to do the same.

Also present were several former Century Tuna Superbods winners and participants like Inka Magnaye whom we manage to have a photo with. Seeing them mingle with everyday runners highlighted how the campaign has evolved over the past two decades. While the competition continues to recognize outstanding fitness ambassadors, today's message is much simpler: anyone can begin their own fitness journey.

Twenty Years Later, the Meaning of "Superbod" Has Changed

As Century Tuna celebrates the 20th anniversary of its iconic Superbods campaign, the brand is expanding its mission beyond the stage.

Instead of focusing solely on physical transformation, Century Tuna now encourages Filipinos to confidently embrace their own "Superbod Era", which is a healthier, more active lifestyle that welcomes everyone, regardless of age, experience, or fitness level.

That vision has already inspired thousands.

The launch of the first Superbod Era Strava Challenge attracted more than 58,000 Filipinos, showing that many people are eager to become part of a community that motivates rather than intimidates. It also proved that fitness doesn't have to be a lonely journey. Sometimes, all people need is a supportive group that cheers every small victory.

A Fitness Community That Keeps Things Simple

One thing I appreciated about the Superbod Life Community is that it doesn't expect people to become fitness experts overnight.

Whether you're taking your very first walk around the neighborhood or getting back into exercise after a long break, the community welcomes everyone without pressure.
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Its approach revolves around three simple ideas:

Move Super encourages members to stay active through practical workouts, expert Q&A sessions, fitness tips, and community meetups.

Fuel Super focuses on realistic nutrition, offering easy meal ideas, healthier snack alternatives, and preparation tips that fit even the busiest schedules.

Finally, Live Super reminds members that lasting wellness comes from consistent everyday habits rather than chasing perfection.

It's a refreshing reminder that becoming healthier doesn't always require dramatic changes. Sometimes, it starts with one walk, one healthier meal, or one decision to keep going.

Everyone Deserves a Place to Start

Century Tuna believes many Filipinos hesitate to begin their fitness journey simply because they think it is too difficult or only meant for a select few.

Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc., shared the inspiration behind creating the community.

"We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off," Endaya said.

He explained that the community was designed to change that perception.

"The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their 'Superbod Era'—they just need the right place to start."

For Atasha Muhlach, what makes the movement meaningful is that inspiration comes not only from celebrities but also from ordinary people who continue to show up despite the challenges.

"This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big," she said.

She added:

"What makes Superbod Life so special is that inspiration doesn't just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you'll meet in the community."

Fueling Every Step of the Journey

A healthy lifestyle doesn't stop after a workout.

Century Tuna also emphasized the importance of proper nutrition by introducing the Century Tuna Super Bowl, a ready-to-eat tuna-and-rice meal packed with protein, Vitamin B3, and Omega-3 DHA for people with busy schedules.

For Emilio Daez, it's a practical option for active individuals.

"I finally have a nutritious meal I can take anywhere to my runs or gym sessions," Daez shared.

He added,

"With the Century Tuna Super Bowl, it's a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can."

The Superbod Journey Continues

Century Tuna also announced the official on-ground casting call for Superbods 2026, giving aspiring fitness ambassadors another opportunity to represent the brand.

But after spending the morning with runners from different walks of life, one thing became clear: the real success of the Superbod movement is no longer measured by perfectly sculpted bodies or championship titles.

It's measured by every person who decides to wake up a little earlier for a jog, choose healthier meals, or simply take better care of themselves.

The Superbod stage may still be there, but the movement has found a much bigger audience beyond it.

And perhaps that's what makes this new chapter special.

In today's Superbod Era, you don't have to be a celebrity, an athlete, or a competition winner to live like a Superbod.

You simply have to take that first step.

2026/06/24

Wellness

More Than a Spa Day: How Wellness Became a Way of Life for BlueWater Day Spa’s Celebrity Endorsers

Marco Polo Demo 6/24/2026 11:24:00 PM

There are days when life feels like one long race.

Deadlines pile up. Meetings overlap. Notifications never seem to stop. For celebrities, content creators, and public personalities, the pace can be even more demanding. Long shooting hours, business commitments, travel schedules, and public appearances often leave little room for rest.

That is why wellness has become more than just a luxury. For many, it has become a necessity.

This was one of the strongest messages that emerged during BlueWater Day Spa’s recent “Summer Unwind” event held at its Eton Greenhills branch. While the afternoon was filled with laughter, games, and relaxation, it also became a meaningful conversation about how wellness plays an important role in the lives of some of the brand’s celebrity endorsers.

Present during the gathering were David Licauco, Janeena Chan, Fabio Ide, Ellen Frojd, and Teejay Marquez—personalities who may come from different backgrounds and careers but share one common belief: taking care of yourself is just as important as chasing success.

A Place to Pause

For more than two decades, BlueWater Day Spa has built its reputation as a sanctuary for people seeking relaxation, rejuvenation, and overall well-being.

Known for its relaxing atmosphere, excellent service, and wide range of wellness treatments, the spa has become a go-to destination for many Filipinos looking for a much-needed pause from the demands of daily life.

During the event, BlueWater Day Spa President and CEO Mary Simisim shared that wellness should not be viewed as an occasional reward but as an essential part of everyday living.

It is a reminder that many of us often forget.

We spend so much time taking care of responsibilities, careers, and other people that we sometimes neglect ourselves.

The celebrity endorsers who shared their stories during the event proved that wellness is not a one-size-fits-all journey. Each person has a different approach, a different challenge, and a different reason for making self-care a priority.

David Licauco: Staying Grounded Amid Success

Actor and entrepreneur David Licauco has experienced tremendous growth in recent years.

From television projects to business ventures, his schedule has become increasingly busy. Yet despite the attention and success that continue to come his way, David remains grounded.

As a longtime BlueWater Day Spa endorser, he reflected on a partnership that has grown alongside his career.

For David, wellness is not simply about looking good. It is about maintaining balance.

Success can be exciting, but it can also be exhausting. Taking care of one's physical and mental well-being helps ensure that achievements do not come at the expense of health and happiness.

During the event, David emphasized that taking care of oneself is just as important as reaching professional milestones.

It is a perspective many people can relate to. After all, what is the value of success if you no longer have the energy to enjoy it?

Janeena Chan: Finding a Brand That Reflects Her Values

One of the highlights of the event was the official introduction of singer, host, and content creator Janeena Chan as the newest member of the BlueWater Day Spa family.

Janeena expressed her excitement about joining a brand whose values align closely with her own advocacy for wellness and positive living.

In today's digital world, content creators are constantly connected. The pressure to remain active, creative, and visible can sometimes become overwhelming.

For Janeena, wellness serves as an anchor.

It is a conscious decision to make time for herself amid a busy schedule and to maintain a positive outlook despite life's challenges.

Her partnership with BlueWater Day Spa reflects a growing movement among younger professionals who understand that productivity and self-care should go hand in hand.

Fabio Ide and Ellen Frojd: Turning Wellness Into Family Time

Among the most heartwarming stories shared during the event came from celebrity couple Fabio Ide and Ellen Frojd.

For them, wellness is not only a personal practice—it is something they intentionally pass on to their children.

Listening to the couple talk about wellness felt less like a celebrity interview and more like a conversation about family values.

They revealed how wellness experiences often become opportunities for meaningful family bonding. Whether it is spending quality time together, encouraging healthy habits, or simply teaching their children the importance of balance, wellness has become part of their family culture.

What stood out most was the idea that self-care does not always have to be a solitary activity.

For many parents, wellness often takes a back seat while caring for their children. Fabio and Ellen's approach offers a refreshing perspective: wellness can be shared.

It can be a family activity.

It can be a way to create memories.

And perhaps most importantly, it can teach children at an early age that taking care of themselves is something worth prioritizing.

In a world where screens often dominate family time, their wellness journey serves as a reminder that genuine connection remains one of the healthiest investments a family can make.

Teejay Marquez: Recharging for the Next Adventure

For actor and content creator Teejay Marquez, life often involves airports, flights, and projects in different countries.

While many people dream of a lifestyle filled with travel, frequent movement can take a toll on both the body and mind.

Teejay shared that maintaining physical and mental wellness has become essential in helping him keep up with his fast-paced lifestyle.

Travel may bring opportunities, but it can also bring fatigue, stress, and burnout.

That is why finding time to recharge has become a priority.

Whether preparing for a project or recovering after one, Teejay understands that rest is not a sign of weakness—it is part of staying productive.

His wellness journey highlights an important lesson for anyone constantly on the go: slowing down occasionally allows you to move forward more effectively.

Wellness Beyond the Treatment Room

The afternoon was not all serious conversations.

Members of the media and celebrity endorsers also participated in interactive games that brought plenty of laughter and friendly competition.

The activities offered a glimpse of the personalities behind the public image. It was a reminder that wellness is not only about massages or treatments. Sometimes, it is also about joy, connection, and moments that make us smile.

Guests also learned more about some of BlueWater Day Spa's most popular offerings, including the signature Chiang Mai Massage, the restorative Thai Yoga Massage, and the advanced 5D Laser Treatment.

But beyond the services, the bigger takeaway from the event was simple.

Wellness is personal.

For David, it is staying grounded despite success.

For Janeena, it is living a positive and balanced life.

For Fabio and Ellen, it is creating healthy habits as a family.

For Teejay, it is finding time to recharge amid a demanding schedule.

Different stories. Different journeys. One common goal.

To live healthier, happier, and more balanced lives.

The Real Luxury

As the event came to a close with a special mug-signing activity featuring the celebrity endorsers, one message lingered in the minds of those present.

The real luxury today is not necessarily having more.

It is having time to breathe.

Time to rest.

Time to reconnect with yourself and the people who matter most.

In a world that constantly tells us to keep moving, BlueWater Day Spa's "Summer Unwind" gathering served as a gentle reminder that sometimes the best thing we can do is pause.

Because wellness is not just about escaping stress.

It is about building a life where health, balance, and happiness become part of the everyday journey.

2026/06/20

Looking for My Next Camera? I Found More Than Just Gear at JG Superstore’s New Flagship Store

Toto 6/20/2026 12:49:00 PM

For the longest time, I've been searching for a replacement for my old Canon mirrorless camera.

As a blogger, vlogger, and content creator, having reliable gear is not just about taking photos or recording videos. It's about telling stories, capturing moments, and creating content that people can connect with. So when my trusted camera finally gave up after years of service, I found myself once again exploring options, comparing models, checking reviews, and visiting stores whenever I had the chance.

That search recently led me to a place that felt like a playground for creators.

If you're a content creator, photographer, videographer, or even someone who's simply passionate about cameras and gadgets, chances are you've already heard of JG Superstore. For years, it has been one of the go-to names for camera equipment, creator tools, and photography accessories in the Philippines.

Now, JG Superstore has taken a big step forward.

On June 3, 2026, the company officially opened its first flagship store at the 3rd Floor Annex of SM City North EDSA, marking a major milestone not only for the brand but also for the growing community of Filipino creatives.

Walking into the store felt different from entering a typical gadget shop.

This isn't just a place where products sit on shelves waiting to be purchased. It feels more like a hub where creators can explore, learn, and discover tools that can help bring their ideas to life.

Recognized as JG Superstore's first flagship store and currently the largest camera store in the Philippines, the new North EDSA branch houses an impressive collection of cameras, creator gear, accessories, and production tools from some of the industry's biggest brands.

Whether you're looking at Canon, Sony, Fujifilm, Nikon, DJI, Insta360, Lumix, Kodak, Godox, SmallRig, Ulanzi, Yamaha, SanDisk, or other trusted names, there's a good chance you'll find what you need under one roof.

For someone like me who was actively looking for a new camera, it was easy to spend hours browsing through the displays, comparing features, and imagining how each piece of equipment could fit into future projects.

But what stood out most wasn't the sheer number of products.

It was the purpose behind the store.

More Than Just Selling Cameras

At the heart of JG Superstore is a mission that resonates strongly with many aspiring creators: empowering Filipino creatives, one gadget at a time.

The company believes that creativity flourishes when people have access not only to the right equipment but also to the right support, guidance, and community.

"JG Superstore North EDSA is more than just a store for us. It represents our passion and long-term commitment to the creative industry," said Jill Tan, co-founder and vice president of JG.

"We know how important it is to equip Filipino creatives not only with quality products, but also with learning opportunities, expert support, and a community that helps them grow."

That vision becomes clear the moment you step inside.

From its beginnings as an award-winning e-commerce store on Lazada and Shopee, JG Superstore's move into a flagship retail space allows customers to enjoy a more personal and hands-on experience.

Instead of simply adding products to a cart online, visitors can now test equipment, compare options, ask questions, seek expert advice, and interact with fellow creatives who share the same passion.

A Place to Learn and Grow

One of the most exciting features of the new flagship store is its focus on education.

Through JG Academy, the company plans to conduct regular workshops and learning sessions covering photography, videography, content creation, and other creative disciplines.

For beginners, these workshops can provide valuable guidance when starting a creative journey. For experienced photographers and content creators, they offer opportunities to sharpen skills, discover new techniques, and stay updated with industry trends.

Learning directly from professionals with real-world experience can make a huge difference, especially in an industry that continues to evolve rapidly.

And in today's creator economy, continuous learning is often just as important as having the latest gear.

Upgrading Made Easier

Another practical feature that caught my attention is the JG Camera Trade-in Program.

Let's face it—camera upgrades can be expensive.

Many creators hold on to older equipment because replacing it requires a significant investment. The trade-in program provides a more convenient path for customers looking to move up to newer gear without starting from scratch.

Meanwhile, the JG Used Cameras section offers more budget-friendly alternatives for aspiring photographers and content creators who want quality equipment without spending a fortune.

Whether you're buying your first camera, building a professional setup, creating a podcast studio, upgrading your live-selling station, or expanding your content production toolkit, JG Superstore aims to provide options that fit different needs and budgets.

A Grand Opening Made for Creators

The flagship store's grand opening wasn't simply about ribbon-cutting ceremonies and speeches.

It was designed as an experience.

Visitors enjoyed live-selling demonstrations, open-shoot cosplay photography sessions, camera-cleaning services, and podcast setup experiences that allowed guests to test tools used for recording, streaming, and content production.

Representatives and executives from major camera and creator gear brands such as Canon, Sony, Fujifilm, Nikon, Lumix, DJI, and other partner companies joined the celebration alongside executives from SM.

The event also gathered photographers, videographers, content creators, and industry professionals, turning the opening into a celebration of the Filipino creative community itself.

A New Home for Filipino Creatives

As I continued exploring the store, I realized that my visit wasn't just about finding a replacement camera.

It became a reminder of how much the creative industry in the Philippines has grown over the years.

Today, more Filipinos are creating content, launching podcasts, building online businesses, producing videos, documenting stories, and pursuing careers in photography and videography. They need more than equipment. They need spaces where they can learn, connect, and grow.

JG Superstore's flagship store at SM North EDSA appears ready to become one of those spaces.

Whether you're an experienced professional, a passionate hobbyist, a live seller, a content creator, or someone dreaming of buying your first camera, the new store offers more than shelves filled with gadgets.

It offers possibilities.

And who knows? Like me, you might walk in looking for a camera and walk out feeling inspired to create something new.

JG Superstore North EDSA is located at the 3rd Floor Annex of SM City North EDSA. For more information, visit www.jgsuperstore.com or follow @jgsuperstore on Facebook, Instagram, and TikTok.

2026/06/19

SM Supermalls Fuels the Biggest Running Movement in the Philippines

Toto 6/19/2026 05:17:00 PM

When more than 25,000 runners took over EDSA for the historic Galaxy Manila Marathon, they were not just participating in one of the country's biggest races. They were part of a growing movement that is transforming how Filipinos experience running.

Galaxy Manila Marathon 42km gunstart on June 12, 2026

From record-setting marathons and major race series to inclusive community runs and pet-friendly events, SM Supermalls is emerging as one of the driving forces behind Philippine running. Through its expanding portfolio of race events and the SM Active Hub platform, SM continues to bring world-class running experiences closer to communities across the country.

Runners took on the historic EDSA route, connecting SM Mall of Asia and SM North EDSA, with the course passing SM Megamall and crossing the iconic Guadalupe Bridge before looping back to SM Mall of Asia

The Galaxy Manila Marathon marked a defining moment in that journey. For the first time, participants ran along EDSA, connecting SM Mall of Asia and SM North EDSA in a landmark race that celebrated fitness, community, and national pride. The historic route transformed one of the country's most recognizable thoroughfares into a symbol of movement and unity, creating a race experience that captured the imagination of runners from across the Philippines and beyond.

The success of the Galaxy Manila Marathon demonstrated SM Supermalls' ability to stage large-scale sporting events while delivering memorable experiences that extend far beyond the finish line.

But the Galaxy Manila Marathon is only part of a much bigger story.

Long before the historic race took over EDSA, SM Supermalls had already been building momentum through a diverse calendar of running events. Since the start of the year, thousands of runners have gathered at SM destinations for races such as the Earth Day Run, Star Wars Run, Doraemon Run, Women's Run PH, multiple legs of the Sante Barley Trilogy Run Asia, community fun runs, and fitness events that welcomed participants of all ages and fitness levels.

From the Star Wars Run for fans to the Pet Express Doggie Run for fur parents, SM Supermalls continues to champion inclusive running experiences that bring together communities of all ages, interests, and lifestyles.

These events showcase the breadth of SM Supermalls' running ecosystem. From themed runs that bring together pop culture fans and families, to advocacy-driven races, competitive road events, and marathon majors, SM continues to create experiences that appeal to every type of runner.

From the vibrant Pride Run at SM City Lanang, which celebrates diversity, inclusivity, and community, to the Singlife Iloilo Marathon at SM City Iloilo, one of the country's premier race events, SM Supermalls continues to bring world-class running experiences closer to Filipinos while fostering active lifestyles and stronger communities nationwide.

Building on that momentum, SM Supermalls continues to host and support some of the Philippines' biggest and most anticipated races, including the SM2SM Run in Cebu, Singlife Cebu International Marathon, Singlife Iloilo Marathon, HOKA Midnight Run Asia, Pride Run, Decathlon Run, Pet Express Doggie Run, Sante Trilogy Run Asia National Finals, and races under the Philippine Marathon Majors series. Together, these events are helping establish SM Supermalls as one of the country's largest and most diverse platforms for running and active lifestyles.

The Doraemon Run at SM Mall of Asia and Cebu's flagship SM2SM Run showcase the diversity of SM Supermalls' running ecosystem, offering experiences for everyone from families and first-time runners to seasoned athletes while promoting active lifestyles and community engagement across the country.

Run with pride on June 21 at SM Mall of Asia and celebrate diversity, inclusivity, and community through movement. For registration details and event updates, visit the SM Mall of Asia Facebook page or RUNRIO's official channels.

Continuing the momentum, thousands of runners are expected to gather at SM Mall of Asia on June 21 for the Pride Run, one of the country's largest running events celebrating Pride Month. Bringing together runners, allies, families, and communities, the event combines fitness, self-expression, and inclusivity in a colorful celebration of diversity. The run reflects SM Supermalls' commitment to creating spaces where people can come together, embrace active lifestyles, and celebrate what makes every individual unique.

Together, these events are expected to attract more than 100,000 runners nationwide, reinforcing SM Supermalls' role as a major platform for running and active lifestyles.

The SM2SM Run in Cebu and the Earth Day Run reflect SM Supermalls' commitment to making running more accessible and purposeful, bringing together thousands of participants through events that champion fitness, community, and shared advocacies.

"At SM Supermalls, we see running as more than a sport. It is a platform that brings communities together, promotes healthier lifestyles, and creates meaningful experiences for Filipinos. Through SM Active Hub and our growing portfolio of running events, we are making active living more accessible while building destinations where people can connect, celebrate, and achieve their personal goals," said Steven Tan, President of SM Supermalls.

Women's Run PH reflects SM Supermalls' commitment to creating inclusive running experiences, empowering women through fitness while strengthening communities through shared moments of movement and achievement.

At the center of this effort is SM Active Hub, SM Supermalls' sports and fitness platform that connects communities through running events, fitness programs, training sessions, and wellness activities. Through SM Active Hub, runners gain access to year-round experiences that support every stage of their fitness journey, from training and recovery to race-day participation and community engagement.

Runners make the most of the MOA Sky running path at SM Mall of Asia, a popular training destination for participants preparing for SM Supermalls' growing calendar of running events and marathon experiences.

What sets SM Supermalls apart is its ability to create seamless race-day journeys, from registration and race expos to training, recovery, dining, shopping, and entertainment, delivering the maxed-out experiences that today's runners and families seek.

From race kit claiming to meet-and-greet moments with Doraemon, SM Supermalls delivers maxed-out experiences that extend beyond race day, creating exciting and memorable moments for participants of the Star Wars Run, Doraemon Run, and other community-driven running events.

Through its network of 90 malls nationwide, SM Supermalls has transformed running into a movement that reaches communities across Luzon, Visayas, and Mindanao. From a historic 25,000 runners at the Galaxy Manila Marathon to more than 100,000 participants expected across its race calendar, SM Supermalls is helping shape the future of running in the Philippines.

As the country's most loved mall, SM Supermalls continues to create destinations where every finish line leads to new experiences, every race becomes a shared celebration, and every runner feels part of something bigger.

Because when the Philippines runs, it runs through SM Supermalls.

separate rooms. he could use tjnissat

Water finds its second life through SM Green Movement’s conservation program

Toto 6/19/2026 05:12:00 PM

In 2025, SM recycled 6.6 million cubic meters, or roughly 6.6 billion liters of water – an amount that is equivalent to nearly a thousand times the water consumption of Metro Manila daily.

According to the United Nations, nearly half the global population faces severe water scarcity for at least one month every year. For SM, its year-round advocacy takes on greater urgency amid rising water scarcity concerns and a prolonged El Niño. As climate pressures and escalating water demand intensify strain on water resources, SM Supermalls steadfastly prioritizes water conservation and the circular use of this essential resource.

An advocacy that started 30 years ago

SM Supermalls’ initiatives began in the 1990s with the installation of a Sewage Treatment Plant (STP) at SM Southmall, aimed at conserving water and protecting the environment of nearby communities. Since then, the mall operator has expanded its water conservation efforts, with 90 malls now equipped with facilities that recycle wastewater annually.

The mall operator has also embraced innovation to help reduce flooding and enhance water recovery efforts. SM City Baguio’s Rainwater Treatment Facility, for example, collects and treats rainwater for operational use by its tenants and kitchen facilities. From its first day of operations in November 2022 to December 2025, the facility has processed 53,740 cubic meters of rainwater, equivalent to serving an estimated 63,706 households.

“Since the 1990s, SM has always prioritized the welfare of nearby communities and the environment. Water is a very precious resource, and we are committed to ensuring its sustainable use for the benefit of present and future generations,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

SM Supermalls’ integrated networks recycle waste and rainwater for non-potable applications such as cleaning, irrigation, and watering its greeneries across its properties. Not only do the systems reduce demand for fresh water, but they also drive more sustainable and resilient operations, especially during seasonal shortages.

The institution has accelerated its water conservation initiatives in its two new malls in 2025. SM City La Union has a 760-cubic-meter rainwater catchment system and a 543-square-meter sewage treatment plant, enabling efficient water use and enhanced wastewater management. Meanwhile, SM City Laoag has a self-sustaining water network that converts deep well water into a potable supply.

SM Supermalls' longstanding green initiatives have garnered multiple industry distinctions, including the Bantayog ng Lawa Para sa Kalikasan from the Laguna Lake Development Authority (LLDA) awarded to SM Mall of Asia and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR) to SM Prime for supporting water stewardship.

“As SM Supermalls moves forward, it will continue to pioneer environmental systems and practices across our malls. We will continue working towards a resilient, sustainable, and eco-friendly future,” said Silerio.

Over 21,000 Filipinos Access Job Hiring and Upskilling Opportunities

Toto 6/19/2026 05:07:00 PM

SM in collaboration with the Department of Labor and Employment (DOLE) hosted the Araw ng Kalayaan Job Fairs throughout SM’s nationwide network of most-loved malls.

SM Supermalls in collaboration with the Department of Labor and Employment (DOLE) strengthened their long-standing partnership to once again transform malls into venues of opportunity, hope, and new beginnings through the nationwide Araw ng Kalayaan Job Fairs mounted across 20 SM malls nationwide, bringing together over 800 employers and over 21,000 job seekers, with more than 1,900 hired on the spot—highlighting the continued impact of accessible, community-based employment initiatives that help Filipinos move forward.

Enhanced Community Opportunities: On top of connecting over 21,000 jobseekers to 800 employers all over the country, the SM-hosted Araw ng Kalayaan Job Fairs also shared future-ready skills to attendees through upskilling opportunities.

From fresh graduates and first-time job seekers to career shifters and experienced professionals—Filipinos gathered at SM malls this June 12 in search of meaningful employment opportunities, many of whom were interviewed and hired on the spot.

(L-R) Pasig Coun. Hon. Angelou De Leon(in black); Dennis Martel; Dannah Majarocon, Jobstreet by Seek; Martin Jesse Hererra, SM Regional Operations Manager; Pats Dy, Senior Asst. Vice President for SM Communities Marketing; Ronald Allan Brosas SM Senior Asst. Vice President for Operations; Royce Cabunag, Asst. Vice President and Lead for SM Communities; Pasig Mayor Vico Sotto; Pasig Vice Mayor Dodot Jaworski; Councilor Simon Tantoco(in black); Councilor Boyie Raymundo; Councilor Ryan Enriquez; Councilor Warren Incencio; and Councilor Paul Senogat with representatives from SM, the Pasig city LGU, and Government sectors

“Samantalahin natin ang lahat nang programa ng pamahalaan lalo na’t habang nandito tayo. Sa SM maraming salamat–ang importante nagtutulungan po tayong lahat at ginagawa natin ang lahat nang ating makakaya,” said Pasig City Mayor Vico Sotto.

By combining DOLE’s extensive labor network and employment programs with SM’s accessible community spaces, the collaboration succeeded in empowering local communities—bringing jobs, crucial government support services, and future-ready skills directly to the doorsteps of everyday Filipinos. This year’s Independence Day Job Fair also continued SM’s growing focus on workforce readiness and future-ready skills.

"By partnering with the private sector, mas naging convergent ang ating approach para mas maibigay ang serbisyo ng pamahalaan sa ating mga kababayan. Maganda ang pakiramdam na makita ang ganitong turnout at pagkakaisa lalo na ngayong Araw ng Kalayaan," shared Ryan Roberto Delos Reyes, Supervising Labor Employment Officer of DOLE NCR.

For Patrick Tamayo, who secured a position as a Mobile Promoter, the opportunity meant being able to help his family.

"Masaya po ako na hired-on-the-spot ako. Matutulungan ko na po ang pamilya ko. Hindi ko po inaasahan na mabilis po ako matatanggap," he said.

For Ma. Jamaica Pabunan, Independence Day became more than a celebration—it became an answered prayer. "Naghahanap po talaga ako ng trabaho kaya pinagdasal ko po talaga na matanggap ako and answered prayer po," she shared after being hired on the spot as a Pharmacy Assistant. "Pangalawang job fair ko po itong napuntahan, pero iba po dito sa SM, organized po talaga."

Their stories were among the many success stories that unfolded during the SM Araw ng Kalayaan Job Fairs, mounted nationwide by SM Supermalls and the Department of Labor and Employment (DOLE).

A Partnership That Creates Opportunities

The success of the initiative reflects the enduring partnership between SM Supermalls and DOLE, united by a shared mission of making employment opportunities more accessible to Filipinos.

By combining DOLE's labor programs and employment network with SM's nationwide presence and community reach, the partnership continues to bring jobs, government services, and workforce development opportunities closer to where people live.

Across participating malls, applicants explored opportunities from industries such as retail, banking, IT-BPO, hospitality, logistics, food service, education, healthcare, and customer service. Through face-to-face interviews, employers were able to connect directly with qualified candidates while applicants gained immediate access to job openings.

For participating employers, the event also provided an opportunity to support a larger cause. "We joined the job fair not just to fill available positions but also to be part of SM's advocacy this Araw ng Kalayaan. We know there are many Filipinos looking for opportunities," shared Hermie, Talent Acquisition Specialist of Home Credit.

Lisa, Assistant Human Resource Manager of Mesco, Inc., echoed the importance of bringing multiple employers together in one accessible venue. "It's an opportunity for jobseekers to see and apply to different industries in one place. Mas malaking chances for jobseekers," she said.

From Job Fair to Career Growth Hub

This year's Independence Day Job Fair also continued SM's growing focus on workforce readiness and future-ready skills. In partnership with TESDA, DICT, Jobstreet, and other stakeholders, selected venues featured learning opportunities in AI prompting, cybersecurity awareness, Canva basics, digital skills, and livelihood development programs.

Upskilling for the future: With the support of stakeholders like TESDA, the DICT, and Jobstreet Philippines, selected venues offered digital learning opportunities.

"Here at SM Job Fairs, we promote the freedom to grow, the freedom to upskill, and the freedom to find the job that suits you," said Dannah Majarocon, Managing Director of Jobstreet by SEEK. The impact of these learning opportunities extended beyond employment.

For Rhodora Felipe of Pasig, learning how to create doormats and potholders opened new possibilities to support her family. "Malaking tulong po itong skills na ito sa amin dahil pwede kong gamitin ito para makatulong sa gastusin at baon ng mga bata," she shared. Linalyn Calingasan, another participant, hopes to turn her newly learned skills into a livelihood opportunity with support from local partners.

More Than a Job Search

To make the experience more convenient, SM Job Fairs also featured a One-Stop Government Service Express through participating agencies such as SSS, PhilHealth, Pag-IBIG, NBI, PESO, and other institutional partners.

Applicants were able to process employment requirements, seek guidance, and access support services in a single venue—saving both time and resources.

Jobseekers access over 800 employers in a convenient venue that assembles employment and upskilling opportunities with one-stop government services for crucial employment requirements.

This integrated approach reflects the continuing evolution of SM Job Fairs from traditional recruitment events into community platforms that connect Filipinos not only to jobs, but also to skills, services, and opportunities for long-term growth.

Creating Real Impact Nationwide

Mounted simultaneously across SM malls nationwide, the Araw ng Kalayaan Job Fairs demonstrated the power of public-private collaboration in creating meaningful opportunities for Filipino communities.

Behind every application submitted, every interview conducted, and every job offer extended is a story of determination, hope, and aspiration.

Power in public-private partnerships: Through the SM Araw ng Kalayaan Job Fairs, SM supports the DOLE’s efforts to extend employment opportunities to Filipinos all over the country through ease and convenience.

1,900 jobseekers were hired-on-the-spot in one day nationwide–adding to the growing pool of employed Filipinos thanks to strong collaborations between employers, government agencies and essential documents and upskilling services.

For some, it meant securing their first job. For others, it meant starting over, supporting a family, or discovering new skills that could open additional sources of income.

These are the stories behind the more than 1,900 hired-on-the-spot applicants—and the reason why SM Supermalls and DOLE continue to strengthen their partnership year after year.

"Pagmalasakitan ninyo 'yung obligasyon ninyo sa kumpanya, nang sa gayon ay sila ay lumago [...] at patuloy silang maghahanap ng trabahante. [And] that is my goal. That is our vision. That is our program. To provide as many jobs as we can — jobs for everyone,” said Manila city Mayor Isko Moreno.

Because freedom is not only celebrated—it is empowered through opportunities. And when opportunities are brought closer to communities, lives are changed, families are uplifted, and the nation moves forward.

Jobseekers experience fast application to employment in just one day.

More Opportunities Ahead

For those who were unable to attend the June 12 Independence Day Job Fair, SM Supermalls continues to mount job fairs year-round across malls nationwide—bringing opportunities closer to communities every month.

JOB FAIR SCHEDULE IN JUNE:

June 16 - 17 - SM City Novaliches (QC University Job Fair)
June 16 - 17 - SM City Iloilo (ICT companies)
June 17 - SM City Calamba
June 18 - SM City Bacolod
June 18 - SM City Daet
June 19 - SM City Baliwag (NU Job Fair)
June 25 - SM City Trece Martires
June 27 - SM City Bataan (Trabaho at Negosyo)
June 30 - SM Center Muntinlupa

Note: Schedule may change without prior notice. For updates, visit SM Supermalls Job Fair Page or follow SM Supermalls on social media.