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2025/01/26

Disney On Ice Thrills Over 230,000 Families at SM Mall of Asia Arena

1/26/2025 06:46:00 PM


The SM Mall of Asia Arena welcomed over 230,000 families for the run of Disney On Ice presents Find Your Hero from December 21 to January 5. The event was a colorful celebration filled with fun, collectible merchandise, and unforgettable memories.


The enchanting characters of Encanto bring magic to life during Disney On Ice presents Find Your Hero at the SM Mall of Asia Arena.



The Tangled protagonists captivate the crowd with their charm.


A magical performance of Beauty and the Beast characters during Disney on Ice at SM Mall of Asia Arena, bringing the beloved tale to life on the ice.

Celebrities spotted at Disney On Ice

A dozen well-known personalities, celebrities, and influencers showed their support for this beloved Filipino holiday tradition, including notable celebrity kids who joined the much-anticipated family event.


In the photo: Anne Curtis (second from left), Erwan Heussaff, daughter Dahlia, and Solenn Heussaff


BINI members Maloi and Jhoanna


Toni Gonzaga (right) with husband Paul Soriano and children Seve (2nd from right) and Polly



Jennylyn Mercado (right) with her husband, Dennis Trillo, and their daughter, Dylan.



Luis Manzano, Jessy Mendiola, and daughter Rosie (left)



Iya Villania (left), Drew Arellano (right), and their kids



Carlos Yulo (right) and Chloe San Jose



Pauleen Luna-Sotto (center) with her daughters, Mochi and Tali.


Belle Mariano (second from right) and her family.

Disney On Ice returns with Magic in the Stars

The SM MOA Arena is excited to announce the arrival of Disney On Ice presents Magic in the Stars! This show will be packed with your favorite classic and modern Disney tales, so don't miss it!

Witness the return of Jasmine and Aladdin's unforgettable aerial stunts. Join Moana and Maui on a fun adventure. Sing and dance along with the Madrigal family from Encanto. And for the first time in Manila, experience all-new scenes from Frozen 2, Cars, and The Princess and the Frog on ice!

All this and more are skating your way this December 2025! Stay tuned for more updates as the search for the magic in the stars begins at your world-class venue. Watch the sneak peek of the upcoming show!

Viyline MSME Caravan Launches at SM Supermalls

1/26/2025 06:14:00 PM

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

 
With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:
  •  SM City Bataan: January 22-29 #ViyLuckyinBataan
  •  SM City Baguio: February 19-25 #ViyInLoveInBaguio
  •  SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma
Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs


Celebrate Chinese New Year with a Tasty Culinary Experience at SM Supermalls

1/26/2025 05:35:00 PM


Join the Chinese New Year celebrations at SM Supermalls from January 18 to January 31! Indulge in a culinary journey featuring top Chinese restaurants and their signature dishes, perfect for making your festivities truly unforgettable.

Not sure where to eat out? Here are some delectable spots to celebrate the festivities:

Paradise Dynasty
SM Aura, SM Podium, S Maison
Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!

Sichu Malatang
SM Mall of Asia, SM Podium
Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.

Honolulu Café
SM Aura
Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.

Lugang Café
SM Mall of Asia, SM Aura, SM Megamall, SM City Davao
Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken, Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors. The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.

Tong Yang
Multiple SM Locations
For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be. With an extensive selection of fresh meats, seafood, and vegetables, you can create endless combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized experience.

Tim Ho Wan
SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia
Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings with Shrimp and their lightly fried Beancurd Skin Roll.

Modern Shang
S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa
Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more. Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.

Din Tai Fung
SM Mall of Asia, SM North EDSA, SM Megamall
Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast! Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce and Mango Sago with Pomelo for a complete dining experience.

Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at SM Supermalls. Download the SM Malls Online app for dining deals galore! From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and deals this Chinese New Year.

To know more about the Lucky Feast discounts you can avail, download the SM Malls Online app or visit www.smsupermalls.com and follow @SMSupermalls on social media. 

SEVENTEEN's Artist-Made Collection Lands at SM Mall of Asia – A Must for Carats!

1/26/2025 03:36:00 PM


SEVENTEEN fans, gear up to expand your collection! This January, the much-awaited Artist-Made Collection pop-up store has landed at SM Mall of Asia—the first of its kind in the Philippines. The store showcases exclusive items designed by SEVENTEEN members themselves, offering fans a unique chance to own pieces that reflect the group’s creativity and personal touch.


 

Can’t get enough of SEVENTEEN? Continue the concert hype by bringing home something from SEVENTEEN. Running from January 15 to February 26, 2025, the pop-up store is located on the third level of the North Main Mall at SM Mall of Asia. Fans can visit daily between 10 A.M. and 10 P.M. to explore and purchase the unique, member-designed pieces that make up the Artist-Made Collection.

What makes the Artist-Made Collection so special? It’s more than just merchandise–each product is handpicked and designed by SEVENTEEN themselves, infused with their personalities, creativity, and love for their Carats. From Woozi’s playful rice bowl set to Jeonghan’s adorable Toram plushie, every item tells its own story and feels like a personal connection to your bias. This collection isn’t just about owning SEVENTEEN-inspired items—it’s about holding onto a piece of their journey and keeping their magic close to you every day.


 

Top Things to See and Do at the Pop-Up


1. Explore SEVENTEEN’s Artist Made Collection 

One of the highlights of the pop-up is the Artist Made Collection, which has quickly become the most sought-after line. Each item is personally conceptualized by the members, allowing fans to feel a stronger connection to their idols. As a bonus, purchases come with an exclusive store-only postcard to add to your collection.



 
The Artist-Made Collection features items that reflect the personalities and creativity of SEVENTEEN’s members. Here are just some of the must-see and must-have pieces:

S.Coups: A practical yet charming collection that includes an umbrella alongside a trio of drinking glasses—beer, somaek, and shot glasses—perfect for fans who appreciate his love for Korean drinking culture.
Jeonghan: The Toram plushie, the top-seller in the Philippines, is as adorable and irresistible as the artist himself.
Joshua: Fans can channel their inner artist with his perfume DIY kit, a perfect blend of creativity and personalization.
Jun: The cutest set of cat keychains, each with a distinct fruit smell when squeezed—an adorable tribute to his feline companions.
Hoshi: Tamtam, his tiger-inspired character, is available as a plush toy or a keyring—a perfect nod to his "10:10" spirit.
Wonwoo: Gamers will love his cute purple mechanical keyboard, designed with functionality and style in mind, while photography enthusiasts can carry their gear in his love-packed camera cross bag.
Woozi: The Ppyoppyoticon Rice Bowl Set, a must-have for foodie fans who want to bring a touch of Woozi to their dining table.
DK: A charming photobook filled with his creative snapshots and an adorable plush toy that embodies his vibrant personality.
Mingyu: A sleek pot and pan set that’s as stylish as it is functional, along with his luxurious robe that fans can wear and feel a connection to him.
The8: Relaxation takes center stage with THEpalee, his coziest slipper and mask set, as well as an elegant tea set for serene moments.
Seungkwan: Merchandise reflecting his sporty side, along with a face massager especially for your jaw, with a nod to his sharp jawline.
Vernon: A minimalist flower vase and a sleek glass, adding a touch of elegance to any space.
Dino: Items for winding down, including a relaxing night candle and a wine glass set, showcasing his growth and maturity. Maknae no more!



2.DIY Key Ring Station

For fans who love a little extra flair, the DIY keyring station is your creative haven. Mix and match charms inspired by all 13 members to build a keyring as unique as your SEVENTEEN journey. From designs showcasing the members’ handwriting to logos and playful character references, you’ll find something for every bias…or all of them, because who could resist!

Making your keyring couldn’t be easier—each section is thoughtfully arranged like a charm buffet. Grab your tray and pick the pieces that resonate most with you. Whether it’s a small nod to your ultimate bias or a collection that represents the whole group, this station is your space to express your fandom.

Not sure what to take home? Whether you're a foodie eyeing Woozi’s Ppyoppyoticon Rice Bowl Set or an anik-anik enthusiast charmed by Jun’s fruity, scented furbaby keychains, there’s something special waiting for you. S.Coups’ heat-changing glasses and umbrella set are both practical and meaningful, while Wonwoo’s camera bag is perfect for those who want to carry a piece of SEVENTEEN’s creativity wherever they go.

Don’t miss out on your chance to experience the magic in person at SM Mall of Asia! Below are the guidelines as provided by HYBE.

Pop-Up Operating Schedule:

  • ●Dates: January 15 to February 26, 2025
  • ●Hours: Open daily from 10 A.M. to 10 P.M.
  • ●Location: Level 3, North Main Mall, SM Mall of Asia

Admission Guidelines:

1. The pop-up can host a maximum of 50 guests at a time. Please queue outside while waiting your turn.
2. CCTV cameras are in operation for the safety of both guests and staff.
3. Guests are responsible for their personal belongings, and the pop-up management will not be liable for any loss, damage, or theft.
4. Food, drinks, and pets are not allowed inside the pop-up.
5. Unauthorized commercial photography or videography is prohibited.
6. The pop-up management reserves the right to deny entry or ask any guest to leave for disruptive or inappropriate behavior.
7. Photos and videos taken inside the pop-up may be shared on HYBE’s official social media platforms.

Purchasing Guidelines:

1. All items sold are exclusive to the Artist-Made Collection by SEVENTEEN at the pop-up.
2. Product purchase limits may vary, and exceeding the limit will result in canceled transactions.
3. Payments can be made using cash, credit cards, or other cashless options.
4. Products may sell out quickly due to limited quantities.
5. Item exchanges are allowed within seven (7) days of purchase, with proof of purchase.
6. Defective items may be exchanged or refunded on the same day of purchase. Please double-check your purchases at checkout.
7. Exchanges will not be accepted for change of mind or for items that have been used, worn, or damaged by the customer.

Don’t forget to take in the creative displays that showcase SEVENTEEN’s dedication to their fans. From thoughtful member-designed collections to the mini-exhibits, it’s more than a pop-up—it’s a love letter to Carats.

Follow @apopcollections on X for restock updates and official prices. Dive into SEVENTEEN's magic at SM MOA! This exclusive pop-up, a first in the Philippines, brings the group's brilliance to Manila just for Carats. Let's make this moment unforgettable, Carats!

For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

Designed for Safety: SM Prime's Flood Mitigation Strategy

1/26/2025 02:32:00 PM

 

SM Prime Holdings (SM Prime), a leader in sustainability efforts in the Philippines, has consistently demonstrated its dedication to environmental responsibility and resilient infrastructure. From implementing water recycling systems and energy-efficient technologies to integrating renewable energy and waste management programs, sustainability has been at the core of its operations. This commitment was highlighted during the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, organized by the Department of Environment and Natural Resources and the Office of Civil Defense. At the event, Hans Sy, Chairman of the Executive Committee, stressed the importance of resilience in urban areas and the need for innovation and collaboration across sectors to drive sustainable development in the country.

The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility.


SM City Marikina prioritizes safety with flood mitigation measures, ensuring a secure and comfortable environment for the community.


SM City Marikina, elevated on 246 concrete stilts, allows floodwaters to flow beneath, keeping occupants safe during severe weather events.

A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River, an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts. This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas, SM City Marikina remained intact, serving as a refuge for those affected by the disaster. Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a temporary catchment basin.


SM City Cabanatuan demonstrates SM Prime's dedication to flood mitigation through its robust design.


SM City Cabanatuan's lower ground parking level doubles as a temporary flood catchment basin, a crucial element of our flood mitigation strategy.

Beyond these two malls, this promise of flood resilience is present in other properties. A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls. These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the street level, mitigating flooding in surrounding communities. Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!


Built to protect, SM City Masinag incorporates a rainwater catchment basin to minimize the impact of heavy rainfall.


SM City Masinag's rainwater catchment basin collected 8,652.60 cubic meters of rainwater during Super Typhoon Carina.


Designed with the community in mind, SM City Masinag incorporates flood mitigation measures for safety.

These catchment basins have proven invaluable during recent typhoons. For instance, SM City Masinag's rainwater catchment basin played a crucial role during Super Typhoon Carina (Gaemi) last July 2024, effectively managing the increased water volume. It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water. As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo. In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of rainwater--the volume of 18 Olympic-sized swimming pools--from flooding the surrounding areas.

Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag, expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like to extend our thanks and appreciation to SM City Masinag for always being there in our times of need. Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces for our vehicles, and for keeping your water catchment basin open to help drain the water from our flood-prone village. SM City Masinag has always been and will continue to be a treasure for the residents of Vermont Park Executive Village of Antipolo.”

Sustainability and resilience are at the core of SM Prime's business strategy. The company invests significantly in these measures, recognizing that the benefits – safer communities, environmental protection, and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a more resilient future for the communities it serves.

Warabimochi Kamakura Brings a Taste of Royalty to SM Megamall

1/26/2025 01:42:00 PM


The wait is finally over! Warabimochi Kamakura, the internationally acclaimed Japanese dessert brand, has officially opened at Level 3 of SM Megamall’s Mega Fashion Hall. Famous for its soft, melt-in-your-mouth treats, this viral sensation is the newest addition to SM Supermalls’ legacy as the #HomeOfFirsts, offering Filipino food lovers unique first-to-market brands and exceptional culinary experiences.

A Taste Fit for Royalty


Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!

A Global Sensation Lands in Manila


With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall


SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

"Sensory-Friendly Screening of 'Firefly' Highlights the Importance of Inclusion"

1/26/2025 09:14:00 AM


 

It's for them, "Lights Up, Sounds Down" SM offers inclusive movie experience for autism community

In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures came together to hold a special sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. The event brought together more than 2,000 participants across 10 SM malls, giving children on the autism spectrum and their families a chance to enjoy a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.


A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.


SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.


“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema. 

Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.


Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.


A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.


The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.


An invited guest is captivated by the sensory-friendly screening at SM City Marikina.


A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more, visit www.smsupermalls.com/smcares.

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Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

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