Kwento Ni Toto

2026/10/17

5 Things You May Have Only Recently Learned About Lyca Gairanod

Toto 10/17/2026 09:33:00 PM

From a young girl who captured the Philippines with her powerful voice to a performer exploring new opportunities in entertainment, Lyca Gairanod has a story that goes beyond her singing talent.

The first grand champion of *The Voice Kids Philippines* in 2014 has grown up in the public eye, but some of the experiences that shaped her journey are less familiar to audiences. These include the challenges she faced in school, the choices her family made after her victory and how she came to understand the meaning of a song she recorded as a child.

For Kwento Ni Toto, here are five things you may have only recently learned about Lyca Gairanod.

1. She experienced bullying because of her family's livelihood

Before becoming a household name, Gairanod experienced bullying from classmates because her family earned a living by collecting and selling recyclable materials.

In a 2014 interview with ABS-CBN Entertainment, the young singer shared how her classmates teased her about potentially becoming a magbobote, a term commonly used for someone who collects and sells bottles and other recyclable items.

Her experience was a difficult part of growing up, but it also highlighted the dignity of honest work and the importance of treating people with respect regardless of their economic circumstances.

Gairanod's story began long before her television appearances and singing competitions. Behind the young performer was a child navigating the same struggles with acceptance and belonging that many others experience.

Source: ABS-CBN Entertainment — “The Voice Kids’ Lyca Gairanod admits to getting bullied”

2. Winning "The Voice Kids'' did not mean her family would stay in their prize home forever

Gairanod's victory in "The Voice Kids Philippines" brought her family new opportunities, including a house and lot awarded as part of her grand prize.

However, the family's circumstances changed after the competition. A 2021 report by PEP.ph said the family eventually sold the property and returned to Tanza, Cavite.

The report cited family considerations, including her grandmother's preference for staying in a place familiar to her.

The decision offers a glimpse into what can happen after a major television competition changes a family's circumstances. While a prize can provide new opportunities, practical needs, family preferences and a sense of home can also influence important decisions.

For Gairanod and her family, winning the competition was a milestone, but it did not mean every aspect of their lives had to change permanently.

Source: PEP.ph — “Lyca Gairanod clarifies her family does not depend on her”

3. She had to balance school requirements with her singing career

Building a career in entertainment at a young age meant Gairanod had to manage responsibilities beyond performing onstage.

In a 2019 interview with ABS-CBN Entertainment, she discussed how she balanced her senior high school requirements with her work commitments.

She explained that she attended classes when her schedule allowed and submitted excuse letters when professional obligations prevented her from going to school.

For a young performer, juggling classes, assignments and appearances requires careful time management. Her experience also reflects the challenges faced by students whose responsibilities extend beyond the classroom.

While audiences saw her perform, Gairanod still had lessons to study, school requirements to complete and an education to pursue.

Source: ABS-CBN Entertainment — “Lyca Gairanod shares how she balances work and school”

4. She did not fully understand the message of “Puede Nang Mangarap” when she first recorded it

Sometimes, a song takes on a different meaning as the person singing it grows older. That appears to be the case with Gairanod and “Puede Nang Mangarap.”

In an October 2026 interview on GMA's "Fast Talk with Boy Abunda", Gairanod recalled recording the song when she was still a child. At the time, she said she enjoyed its cheerful sound and dance moves without fully understanding its deeper, inspirational message.

Composed by Jungee Marcelo and recorded in 2015, the song would later become closely associated with Gairanod's own journey.

As she grew older, its message about dreaming and pursuing possibilities took on a more personal meaning. Her experiences in the entertainment industry gave her a different perspective on the words she had once sung without fully grasping their significance.

It is a reminder that music can grow with the person who performs it. A song that once feels fun and familiar can eventually reflect experiences, struggles and aspirations that were not fully understood when it was first recorded.

Sources: GMA News — “Lyca Gairanod shares story behind viral song ‘Puede Nang Mangarap’”; GMA Entertainment — “How ‘Puwede Nang Mangarap’ changed her life”

5. Helping her family was a personal choice

Gairanod's success has often been discussed alongside her role in helping support her family. But she has also offered a more personal perspective on that responsibility.

In a 2021 interview reported by PEP.ph, Gairanod clarified that her family did not simply depend on her earnings. She said helping her loved ones was something she wanted to do, while her mother did not want the responsibility to fall on her alone.

Her account adds context to the familiar narrative of a young entertainer becoming a family's breadwinner. Supporting loved ones can be an expression of gratitude and affection, rather than an obligation imposed by relatives.

It also shows why public assumptions about a performer's family life do not always capture the full picture. Behind the recognition and professional achievements are personal relationships and decisions that audiences may not see.

For Gairanod, helping her family was not just about earning money. It was also about being able to give back to the people who matter to her.

Source: PEP.ph — “Lyca Gairanod clarifies her family does not depend on her”

Beyond the voice that first captured the country

Lyca Gairanod's journey is more than a story of a young singer winning a national competition. It is also a story of growing up in the public eye, facing personal challenges and learning to navigate the opportunities that come with success.

From experiencing bullying because of her family's livelihood to balancing school with professional commitments, her experiences offer a closer look at the person behind the powerful voice. Her reflections on “Puede Nang Mangarap” also show how the meaning of a song can change as life unfolds.

More than a decade after her "The Voice Kids Philippines" victory, Gairanod continues to explore opportunities in entertainment while carrying the experiences that helped shape her journey.

And perhaps that is what makes her story worth revisiting. People may have first remembered her for her voice, but the life behind the music offers its own reasons to keep listening.

Mga KaToto, what part of Lyca Gairanod's journey surprised you the most? Share your thoughts with us, and join us for more stories about the people behind the headlines here at Kwento Ni Toto.

Good day mga Katoto! It's Kwento time! See you on our next Kwento!

2026/10/15

Updates

Elha Nympha Makes Her Musical Theater Debut in ‘INDAY The Musical’

Toto 10/15/2026 10:07:00 PM

The singer steps beyond her comfort zone in a dark, folklore-inspired production that explores family secrets, Filipino beliefs and the meaning behind the name Inday.

For Elha Nympha, the girl who captured the country's attention with her powerful voice, the next big stage is not another singing competition. It's the theater.

The singer is making her musical theater debut in INDAY The Musical, a production by Studio A Productions that brings together Manila Sound classics, Filipino folklore, family conflicts and generational secrets in a darker, unconventional stage experience.

Best known for her powerhouse vocals, Nympha admitted that she initially expected to join the production as part of the supporting cast. That changed when she asked who would play Inday.

"They pointed to me," she recalled, describing her disbelief at being chosen for the title role.

It was an unexpected opportunity for the singer, who said this would be her first time performing in a full musical theater production. The team assured her that extensive training would be part of the process, with rehearsals beginning in September.

For Nympha, the challenge is not necessarily the music. She considers herself an old soul who grew up listening to music on cassette tapes, making the songs of Manila Sound group Boyfriends familiar territory.

The production, however, gives these songs a different treatment. One of the group's familiar tunes is reinterpreted as a darker ballad, an approach that suits Nympha's vocal style.

Her character is equally compelling.

"Inday is fierce, and independent," she said.

It is a role that allows Nympha to explore a different side of her artistry, moving beyond the familiar demands of singing into the more complex work of embodying a character, interpreting a story and sustaining a performance onstage.

For a singer venturing into musical theater for the first time, that is a significant leap.

What does ‘Inday’ really mean?

The title carries a cultural dimension that makes the production particularly interesting to Filipino audiences.

In many parts of the Philippines, especially in the Visayas and Mindanao, Inday is an affectionate form of address for a girl or young woman. Depending on the family and community, it can be a term of endearment, a familiar nickname or an expression of closeness.

But words do not always carry the same meaning for everyone.

In certain contexts, Inday can also be associated with domestic workers or women in subordinate positions, particularly when the term is used dismissively or to reinforce social stereotypes. Its meaning depends on the speaker, the relationship between the people involved and the circumstances in which it is used.

That contrast makes the title worth examining. A word that sounds warm and familiar to one person may evoke a different experience for another.

In INDAY The Musical, the title takes on a more dramatic dimension through its central character: a woman portrayed as fierce and independent, navigating the conflicts and secrets surrounding her.

Rather than simply invoking a familiar Filipino name, the production places it within a story that invites audiences to consider the identities, expectations and histories attached to it.

Ritwal and kulam: folklore beyond fear

The musical also ventures into the darker territory of Filipino folklore, particularly ritwal and kulam, or practices commonly associated with witchcraft and the use of supernatural means to influence or harm another person.

These beliefs have long appeared in Filipino stories, family narratives and local traditions. For some, they are part of inherited cultural knowledge and community identity. For others, they are associated with fear, suspicion and the possibility of being harmed by forces beyond ordinary understanding.

But rituals are not necessarily portrayed as negative in every cultural context.

Across different communities, rituals can serve as expressions of faith, remembrance, healing, protection or the desire for guidance. Their meanings vary according to the traditions and beliefs of the people who practice them.

The distinction is important: a ritual may be intended as a positive or protective act, while kulam is more commonly understood in popular Filipino usage as a form of harmful supernatural practice. The two concepts may overlap in folklore, but they are not automatically the same.

The musical's exploration of these themes offers an opportunity to look beyond the usual horror associations and consider how supernatural beliefs become intertwined with family relationships, secrets and generational memories.

Its portrayal of these practices belongs to the world of theatrical storytelling and Filipino folklore, rather than serving as evidence that supernatural effects can be scientifically established.

By bringing these elements into a family-centered drama, the production connects the mysterious with something more familiar: the tensions, rivalries and unspoken histories that can exist inside a home.

A darker take on Manila Sound

At the heart of INDAY The Musical is a combination of familiar music and an unsettling narrative.

The production draws from the catalog of Boyfriends, one of the groups associated with the Manila Sound movement of the 1970s. Rather than presenting the songs as straightforward nostalgic numbers, the creative team gives them new arrangements intended to complement the story's darker atmosphere.

Music for the production was composed by Jeremy Manite, with arrangements by Jason Tung. Danna Bernardino wrote the book and lyrics, while Teacher Georcelle of G-Force handles the choreography, making movement an integral part of the performance.

The production's creative direction brings together music, dance and folklore to explore family relationships, friendship, domestic conflict and secrets passed from one generation to the next.

Joining Nympha in the cast are vocal powerhouse Katrina Velarde and theater performers Chris Fong, Basty Batistis, Jude Gamaliel, Eunice Somintac, Cherry Morena, Jeremy Manite, Primitivo Moscare, Aina Salazar and Nicollo Gutierrez, alongside an ensemble cast.

The result promises a different listening experience for audiences familiar with the original songs, while giving the cast an opportunity to tell a story through a combination of acting, singing and choreography.

A new chapter for Elha

For audiences who have followed Nympha's journey in the music industry, her theater debut marks another step in her continuing artistic development.

Musical theater demands more than a strong voice. Performers must connect songs to a character's emotions, work with an ensemble and maintain the rhythm of a story unfolding live before an audience.

Taking on the title role without an alternate, as Nympha described it, adds another layer of responsibility to her first production.

Yet her enthusiasm for the music and her description of Inday as a fierce, independent woman suggest that the role offers her room to draw on her strengths while discovering new ones.

For Studio A Productions, the show also continues the company's work in live theater. Its previous productions include Tulog Na: Musical, Makara and Kaning Itime.

INDAY The Musical is scheduled for a limited run at RCBC Plaza in Makati from Oct. 16 to 18, with additional performances reportedly added through Oct. 25 amid strong ticket demand. Tickets are available through studioAshows.com, subject to availability.

For Nympha, the production is more than another performance. It is her first venture into musical theater, a chance to test her abilities in a new medium and to bring a complex Filipino character to life.

And for the audience, the invitation is to revisit familiar music, confront the different meanings attached to a familiar name and enter a story where family secrets and folklore share the same stage.

For Elha, it is a new kind of spotlight. This time, she is not just singing a song. She is telling a story.

Sometimes, the biggest career moves happen when artists step outside what they already know. For Elha Nympha, INDAY The Musical is that next step, and one worth watching.

2026/09/26

X500 model

Anne Curtis Joins Global Launch of vivo X500 Series

Toto 9/26/2026 10:41:00 PM

Filipino actress and vivo Philippines ambassador Anne Curtis joined the global launch of the vivo X500 Series in Shanghai on Sept. 21, 2026, as the smartphone brand unveiled its latest flagship lineup focused on advanced mobile imaging.

The launch introduced the vivo X500, X500 Pro and X500 Pro Max, highlighting the brand’s push toward what it calls “dynamic imaging”, an approach designed to expand smartphone photography beyond still images to video and live content. Powering the series is vivo’s BlueImage Dynamic Imaging Technology Stack, which integrates advancements in camera sensors, dedicated imaging chips and software algorithms.

Curtis attended the event ahead of the series’ planned launch in the Philippines.

“Anne’s presence at the global launch in Shanghai gives Filipino consumers a closer look at where vivo’s imaging technology is heading,” said Liu Lu, Brand Marketing Director of vivo Philippines. “The X500 Series brings together technologies designed not only for professional creators, but also for people who want to capture everyday moments through photos, video, and live content.”

About vivo X500 Series

The X500 Pro Max features the vivo × Sony LYTIA L910 sensor, which vivo says provides up to 17 EV of dynamic range. It also includes a 200MP ZEISS APO Telephoto Camera and support for the 400mm Equivalent vivo ZEISS Telephoto Extender Gen 2 Ultra. Other features include 4K 240 fps Cinematic Slow-Mo Video and 8K Native Live.

The X500 Pro and X500 Pro Max support video features including 17 EV TrueDynamic Log Video, 10-bit 4:2:2 encoding, ACES support, and 4K 120 fps Log video. The series also includes six cinematic video color styles and 4K Cinematic Portrait Video. Its Cinema mode offers options such as Auto Framing Video, Vortex Shot, Super Slow-Mo, and Dual View.

According to vivo, the BlueImage Dynamic Imaging Technology Stack covers five areas: high dynamic range, professional image quality, cinematic color, professional stabilization, and dynamic consistency.

The X500 Pro Max is powered by the MediaTek Dimensity 9600 Pro platform and includes vivo’s V3+ and VS1+ imaging chips, a 2K ZEISS Master Color Display, and an 8,000mAh BlueVolt Battery. The X500 Pro has a 6,510mAh battery, while the standard X500 has a 7,500mAh BlueVolt Battery.
v All three models run OriginOS 7. vivo said the imaging features will be available across the lineup, including 8K Native Live and high-specification video recording on the standard X500.

vivo has confirmed that the series will also launch in the Philippines, although local availability details have not yet been announced.

Filipinos can follow vivo Philippines on Facebook, Instagram, TikTok, and X, or visit the vivo website and vivo Store app for official announcements.

2026/09/25

Strength Meets Purpose: Century Tuna Crowns Its 20th Superbods Champions

Toto 9/25/2026 05:00:00 AM

Century Tuna has officially named Austin Dizon and Vienne Luna as the Grand Winners of the 20th Century Tuna Superbods 2026, rising above an impressive lineup of 40 inspiring finalists.

Male Superbod Grand Winner Austin Dizon champions accessible, quality nutrition, while Female Superbod Grand Winner Vienne Luna proudly advocates for Project H.E.R. — Health, Empowerment, and Resilience.

Century Tuna Superbods Grand Winners Austin Dizon and Vienne Luna with Runners-Up MJ Ordillano and Jas Paguio

Austin and Vienne each took home the grand prize of ₱1,000,000. Securing the podium, MJ Ordillano and Jas Paguio were named the Century Tuna Superbods Runners-Up, receiving ₱250,000 each.

Celebrating its 20th milestone year, the premier fitness and wellness platform spotlighted authentic human stories, personal growth, and passion-driven advocacies—ranging from accessible nutrition to inclusive physical training and mental strength. Through this historic season, Century Tuna and its contenders proved that while physical conditioning earns a spot on stage, true purpose is what keeps them there.

Century Tuna Brand Ambassadors Alice Dixson, Anne Curtis, and Atasha Muhlach

Held at the grand stage of Solaire Resort Quezon City, the high-energy event brought together top industry icons and fitness advocates. Century Tuna brand ambassadors Anne Curtis, Alice Dixson, and Atasha Muhlach graced the occasion, championing the finalists as they shared their real-life wellness journeys on stage. The powerhouse trio commanded the stage with a show-stopping entrance, making a bold statement of beauty with strength, celebrating the confidence and empowerment of the Superbod Era.

Century Tuna Brand Ambassador Alice Dixson, guest celebrity judge Luis Manzano, and Century Tuna Brand Ambassador Anne Curtis

Century Tuna Superbods 2014 Grand Winner Mauro Lumba and guest celebrity judge Marian Rivera

Evaluating the contenders on stage presence, authentic charisma, and their commitment to uplifting others through health were esteemed leaders and personalities across wellness, entertainment, and business. The powerhouse panel of judges included iconic actress Marian Rivera and multi-hyphenate actor-host Luis Manzano, Century Tuna ambassadors Anne Curtis and Alice Dixson, and Century Tuna Superbods 2014 Grand Winner, Muay Thai and HYROX athlete Mauro Lumba. They were joined by Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Mr. Greg Banzon, alongside Vice President, General Manager, and Group Business Head Mr. Carlo Endaya.

Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya, PC&V Communications Inc. President and Chief Creative Officer Carol San Pedro, and Executive Vice President and Chief Operating Officer Greg Banzon

Guiding the momentous occasion as event hosts were radio DJ Sam YG and television host Bianca Gonzalez, keeping the energy high throughout the evening.

The Top 40 Superbod finalists commanded the spotlight through sequential runway presentations—showcasing their strength and versatility in activewear, lifestyle wear, and swimwear, before narrowing down to the Top 16 for the decisive Question and Answer round.

Prior to the main event, the contenders underwent comprehensive physical challenges, advocacy workshops, and community engagements designed to prepare them to serve as relatable motivators for the public.

Special awards were presented to standout candidates throughout the night: ● Century Tuna Super Bowl Game Changer
o Male: Ricardo de Jesus
o Female: Diane Querrer
● Century Tuna Nuggets Supermom
o Rov Mizuse
● Century Tuna Nuggets Superdad
o Jaco Benin
● Vita Coco Most Refreshingly Real Award
o Male: Nunoy van den Burgh
o Female: Jas Paguio
● Fitness Breakthrough Award
o Male: Ameer Ahid
o Female: Maan Marquez
● Jojo Bragais Power Walk Award
o Male: MJ Ordillano
o Female: Vienne Luna
● Superbod Ultimate Transformation
o Male: Rafael Tan
o Female: Janica Reloxe
● Fan Choice Award
o Male: Austin Dizon
o Female: Aleiah Torres
● Bench Active Lifestyle Icon
o Male: Austin Dizon
o Female: Anna Lakrini
● Kilos Superbod Synergy
o Jaco Benin, Anna Lakrini
o Josh Florendo, Cianne Dominguez
● Digital Champ Award
o Male: Lorenzo Isip
o Female: Vienne Luna
● Ageless Award
o Male: Jay Gonzaga
o Female: Gee Canlas
● Solaire Wellness Icon Award
o Male: Prince de Guzman
o Female: Cianne Dominguez
● Media Choice Award
o Male: Prince de Guzman
o Female: Cianne Dominguez
● Beyond the Bod (Advocacy Champion)
o Male: Ricardo de Jesus
o Female: Thalia Joaquin

"For 20 years, Century Tuna Superbods has stood as a national platform where health meets real purpose," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "Tonight, our finalists showed the entire country that stepping into your Superbod Era isn't just about physical fitness—it's about leading with heart, lifting up others through your causes, and inspiring everyday Filipinos to pursue their own goals."

The curtains may have fallen on Finals Night, but the Superbod Era is only just beginning. Equipped with passion, purpose, and real-life advocacies, these Superbods stand ready to lead by example—proving that a healthier, more empowered life belongs to every body.

For more information on Century Tuna Superbods, please visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at https://www.facebook.com/centurytuna.

2026/09/04

Negros Trade Fair marks 40 years of championing MSMEs with SM Supermalls

Toto 9/04/2026 04:02:00 PM

Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.

One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP), together with SM Supermalls, officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026, the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura.

A Journey to Negros—Without Booking a Flight!

One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make anyone want to book a flight and experience the island for themselves.

But there is no need to pack a suitcase. This September, Negros is coming to Manila for six days of food, fashion, art, homeware, and handcrafted discoveries at SMX Aura.

ANP President Christina Gaston opened the program, emphasizing the fair’s role in helping creativity become enterprise. “For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into enterprises and local products reach markets once thought beyond their reach,” Gaston said.

ANP leaders, partners, and Negrense culinary personalities share a celebratory moment at the BÚTLAK media launch.

This was followed by welcome remarks from SM Supermalls President Steven Tan, who underscored how platforms such as the Negros Trade Fair can connect Filipino culture with greater economic opportunity. “Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together,” Tan said. Through SM for MSMEs, SM Supermalls continues its collaboration with ANP by connecting homegrown businesses to a high-traffic marketplace, greater visibility, new customers, partners, and growth opportunities.

SM Supermalls President Steven Tan and style icon Tessa Prieto celebrate the color, craft, and unmistakable creative spirit of Negros.

Broadcast journalist Ces Drilon serves as host, guiding guests through an afternoon celebrating Negrense creativity, enterprise, and heritage.

A taste of Negros: Guests sample regional flavors and culinary favorites during the media launch—a delicious preview of what awaits at the fair.

That journey continued at the table as guests sampled a taste of what awaits at the fair, with Negrense culinary personalities JJ Yulo, Joel Torre, and Chef JP Anglo sharing the flavors and stories of the province. The tasting offered just a first bite of the experience—from comforting regional favorites and heirloom recipes to fresh interpretations by a new generation of food entrepreneurs.

For Joel Torre—actor, restaurateur, and owner of JT’s Manukan—the pride behind the food is just as important as its flavor. “I’m a proud Negrense. I’m very proud of Negros products,” Torre said.

Chef JP Anglo linked that same pride to the fair’s ability to keep evolving. “Life is always changing; it’s a constant evolution,” Anglo said. “And that’s why the Negros Trade Fair is thriving through the years—it’s because of that chase to perfection and love for craftsmanship.”

Food, fashion, crafts—and 178 brands to discover

That same spirit is carried by a new generation of brands. Stephanie and Cristina Claparols of Lakat Sustainables described the fair as a place where ideas are exchanged and makers support one another: “To us, this really feels like a family gathering, and there’s a lot of new brands to discover, especially coming from the new generation. I think that’s the most exciting part of it.

Food remains one of the fair’s biggest draws. Visitors can look forward to well-loved names such as Bob’s Café, 21 Restaurant, Chicken House, El Ideal, and Virgie’s Homemade Products, alongside newer food concepts, regional specialties, sweet treats, pantry staples, and pasalubong finds.

As Basti Escalante of the Antonio’s Group put it, “Negrense food goes beyond inasal—there’s a lot more to discover.”

Beyond the table, the fair offers plenty to wear and bring home. Arête creates handcrafted island-style accessories using indigenous Philippine materials, while Ellege Handcrafted Fashion brings Negros Occidental’s intricate hand-smocking tradition into contemporary clothing. Other fashion and lifestyle labels will showcase resort wear, jewelry, woven pieces, and modern designs rooted in local culture. Home and craft enthusiasts can explore pieces by Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, NVC Foundation, and other makers transforming abaca, rattan, bamboo, capiz, ceramics, wild pandan, and repurposed materials into distinctive décor, houseware, art, and furniture. Many of these pieces also sustain artisan livelihoods and help keep community craft traditions alive.

The fair will feature 178 brands across food, fashion, furniture, homeware, art, and local crafts—bringing come for the names they already love and leave with a new favorite—or several.

Leaders and partners behind BÚTLAK: The 40th Negros Trade Fair come together during the media launch. From left: Royce Cabuñag, AVP and Head of SM Communities; Chef JJ Yulo; Mary Anne Colmenares, NTF Chairperson; Chef Tony Boy Escalante, owner of Antonio’s; Francis Esteban, owner of Breakfast at Antonio’s; Christina Gaston, ANP President; Antonio Sebastian Escalante of Antonio’s; Pats Lim Dy, SAVP for SM Communities; and Joaquin San Agustin, EVP for Marketing of SM Supermalls.

A 40-year legacy designed for the next 40

ANP Vice President Mary Anne Colmenares captured the meaning behind the anniversary theme: “Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead.” The milestone edition is therefore both a homecoming and a new beginning. “We’re celebrating 40 remarkable years—but we’re equally excited about the next 40,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. More than shopping, this is a celebration of talent, heritage, and heart. Bring your family and friends, support local, and take home a piece of Negros! See you at BÚTLAK!

SM Job Fair marks 500th milestone, expands access to jobs and future-ready skills

Toto 9/04/2026 03:52:00 PM

For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos.

500 JOB FAIRS—AND COUNTING!

On August 12, SM City Daet hosted the 500th SM Job Fair, marking an important milestone in SM Supermalls’ nationwide jobs advocacy. As of its 500th Job Fair, the program has connected around 330,000 jobseekers with thousands of employers nationwide, resulting in more than 42,000 applicants hired on the spot (HOTS). Behind those numbers are individual journeys—from fresh graduates looking for their first break and career shifters starting again to breadwinners and experienced professionals taking their next step.

500 JOB FAIRS, THOUSANDS OF NEW BEGINNINGS. At SM City Daet, a nationwide milestone became personal as another jobseeker walked away hired on the spot.

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

ONE STEP CLOSER TO A CAREER. Jobseekers meet SM Group recruiters face-to-face, turning applications and interviews into possibilities for a fresh start.

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

SKILLS IN ACTION. Hands-on training turns learning into practical skills that can open doors to the workplace.

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

READY FOR WHAT’S NEXT. From technology to creative skills, Filipino talent gets hands-on experience for an evolving world of work.

At the SM Mall of Asia Music Hall on August 24, more than 1,000 jobseekers met 54 participating employers offering more than 4,000 job opportunities. Job matching was complemented by skills demonstrations in HVAC, autonomous robotics, driving, animation, and coffee barista—showing how practical training can translate into workplace readiness.

For Jeff Justine Geraga, a BS IT student at the University of Makati who took Computer Systems Servicing through TESDA, gaining additional skills has helped strengthen his confidence in a competitive job market.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker.

“Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro... Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

“Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

LEARNING THAT MOVES PEOPLE FORWARD. Free upskilling brings future-ready knowledge closer to learners in SM communities.

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE
September 1 – SM City Sto. Tomas
September 3 – SM City Manila
September 4 – SM City Sta. Mesa
September 7–8 – SM City Butuan
September 8–9 – SM City Iloilo
September 8–9 – SM City Davao
September 9 – SM City Baguio
September 9–10 – SM City Cebu
September 9–10 – SM CDO Downtown Premier
September 10 – SM City Trece Martires
September 10 – SM Center Muntinlupa
September 10 – SM City Tuguegarao
September 10 – SM City North EDSA
September 10 – SM City Zamboanga
September 10 – SM Center Muntinlupa
September 12 – SM City La Union
September 12 – SM City San Pablo
September 14 – SM Center Antipolo
September 14 – SM CDO Downtown Premier
September 16–17 – SM Seaside City Cebu
September 22–23 – SM Seaside City Cebu
September 23 – SM City Calamba
September 24 – SM City Trece Martires
September 24 – SM Center Pulilan
September 24 – SM City Bacoor

*Schedules, venues, and participating partners may be subject to change.

UPSKILLING SESSIONS
Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month:
September 10 – SM City Trece Martires
September 12 – SM Center Sangandaan
September 12 – SM City North EDSA
September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs.

From reaching the 500th SM Job Fair to helping a fresh graduate land a first job, and from gaining a technical skill to finding where it can lead, August demonstrated what can happen when employment, learning, services, and strong partnerships come together.

THE NEXT OPPORTUNITY STARTS HERE. Beyond the 500th milestone, SM Job Fair continues to connect more Filipinos with employers and possibilities closer to home.

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

EVERY CONVERSATION CAN OPEN A DOOR. Jobseekers meet recruiters face-to-face at SM Job Fairs, taking another step toward their next career opportunity.

Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

Toto 9/04/2026 03:41:00 PM

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic.

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.

The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.