2026/05/07
POV: Rediscovering Life’s Firsts at SM in Zamboanga
Modern life often pulls attention in many directions—from careers and hobbies to relationships and social commitments—making it easy to overlook the value of slowing down. Moments of stillness, such as a quiet weekend or a simple afternoon walk, can offer a chance to reconnect with everyday experiences and appreciate life’s small details.
At SM Supermalls, visitors are encouraged to embrace a more intentional pace. At SM City Zamboanga, a mix of dining options, retail finds, and leisure spaces offers opportunities to rediscover simple pleasures and create meaningful experiences in a familiar setting.
Moments Become Worth Savoring
All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.
Featuring the first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.
Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.
● Brique Modern Kitchen
With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch
Suddenly, Life’s More Fun
In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.
Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.
Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.
Settle in Your Own Kind of Comfort
Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.
Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
2026/05/06
Earth Hour 2026: SM Reaffirms Commitment to Shared Environmental Action
From 8:30 p.m. to 9:30 p.m., non-essential lights were switched off in SM malls nationwide as shoppers, tenants, and local communities joined activities designed to make sustainability more visible and accessible. Through SM Cares, the observance went beyond a one-hour event, highlighting how small, collective actions can contribute to long-term environmental impact.
Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven.
SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.
This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed.
“Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.
For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet.
Day in the Life of a Gala Guru in Luzon, SM Supermalls Edition
For many, each day now brings an opportunity to record and share moments that might otherwise go unnoticed. What once felt routine can take on a new sense of energy, as documenting everyday activities adds a layer of purpose and enjoyment.
At SM Supermalls, the idea of turning simple moments into memorable experiences comes to life. Visitors are invited to explore a day filled with new discoveries across Luzon, where shopping, dining, and leisure are brought together in one place, designed with every kind of visitor in mind.
9:30 AM: Morning Treats & Cozy Vibes
Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.
12:20 PM: Late Lunch Fixes
It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.
Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.
4:45 PM: Content Creator Must-Haves
Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.
Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.
That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
2026/04/11
TOYCON Summer Prelude 2026 Delivers Double the Fun with Cosplay and Activities
Billed as “Double the Fun,” the prelude features two activity zones at the Crystal Pavilion and The Garden, offering a lineup of attractions for fans and attendees.
Two Zones. One Epic Weekend.
Double your fun as the TOYCON Summer Prelude 2026 is designed to deliver a dynamic, dual-experience format with:
Toy Dealers & Gaming Zone (at the Crystal Pavilion, Okada Manila / 1:00 PM - 9:00 PM)
Inside the hotel, attendees can explore a vibrant showcase of toys, collectibles, and gaming experiences. Check out:
● Exhibits from top toy brands (PopLife Collectormates and Thrilljoy, Great Toys Online/Tamashii Nations and Bandai Namco, Legendary Beast Studios, Maisto, Burago, Minix, Rastar and many more)
● Battlegrounds by MAD Events, a 2-day Warhammer tournament with major cash prizes, along with awesome trading card gaming (TCG) and collecting, with lots of rare finds in Pokemon, Magic the
Gathering, One Piece and new TCG property, Vibes
● Local toy creators and artists
● Gaming demos, tournaments, and interactive booths by Mana Underground ● Onstage Program with special musical performances, meet-and-greet sessions and panel discussions
Step outside into a lively open-air celebration of creativity and fandom at The Garden, Okada Manila. Highlights include:
● Cosplay community meet-ups and photo shoot opportunities
● Panel discussions for Cosplay tips and techniques
● Batang 90’s Voice Actors
● Framing Fandom: A Q&A panel on Cosplay props and photography featuring celebrity cosplay photographer, Jay Tablante and cosplay crafter, Gelo Grayson ● CosClick: Cosplay Photography Contest with major prizes from Benro, Lowepro and Saramonic
● Live performances and entertainment from Japanese and local Idols and idol groups
● Meet & Greet of celebrity cosplayers and their fan groups
Cosplay Competitions (at the Crystal Pavilion)
Cosplay fans will enjoy watching the Cosplay Competitions at the Crystal Pavilion. Exciting prizes are up for grabs for the best cosplayers
Saturday: Pop Culture Hiroshima Cosplay Competition
Sunday: TOYCON CosKon Last Chance Qualifiers
Guests & Special Attractions
Fans can look forward to appearances by notable personalities from the toy, gaming, and cosplay communities. From influencers and collectors to cosplay stars, the event brings together some of the most exciting names in the scene for a truly immersive fan experience.
Special Musical Performances by:
● Hoshizora
● AiDreamin
● Chaeri Ichigo
● Rai
● Txu Xii
● Shua Leiue
● Pastelmix
● Super Macaroni Salad
● Miura Ayme
● Kamen Joshi
● Skygarden
● Ysla
● Div9
● Jay Tablante
● Prince De Guzman
● AWIE
● Kenji
● Sunny Rose Schnee
● Doremi Cosplay
● Gelo Grayson
● Miyaka
● Eiya
● Kimaeh
● Wana
● Nicola Ber
● Berneth
● Nayumi’s World
● Kanna Doe
● Vastaea
● Aeisha
● Dani Evans
● Jane Yu
● Ai Natsumi
● Ac コスプレ Cosplay
● Chyzu Ren
● Tsuclashima
● Zhia
● Kianna
● Gyoza Chan
● Nyaaawmeeeow
● Khay TRC
100% FREE — Plus Easy Access
In true TOYCON spirit, the TOYCON Summer Prelude 2026 is completely FREE for all attendees, making it accessible to fans of all ages.
To ensure convenience, complimentary shuttle services will be available to and from the SM Mall of Asia, providing hassle-free transport directly to the venue.
The Road to TOYCON PH 2026 As the official prelude to the flagship TOYCON PH event this June, the TOYCON Summer Prelude sets the stage for what’s to come — big reveals, huge exhibits, and even more fan-driven excitement. It’s the perfect opportunity for enthusiasts to reconnect, discover new passions, and gear up for the main event.
Fuel your Fandom!
Whether you’re a collector, gamer, cosplayer, or simply a fan of pop culture, TOYCON Summer Prelude 2026 is your chance to experience “Double the Fun” in this one epic weekend. Turn up the heat and fuel your fandom for two whole days of maximum fun!
Mark your calendars — April 11 & 12, 2026 — and be part of the ultimate summer kickoff event for fans of pop-culture, hobbies and collectibles!
For updates and more information,
Visit the TOYCON official website www.toyconph.com
follow TOYCON on their social media:
Facebook.com/TOYCONPH
Instagram.com/toyconphofficial
Youtube.com/@TOYCONPH
Tiktok.com/@toyconph
2026/04/07
Jing Debuts Globally, Draws Full House at Singapore Launch with A-List Creators Arci Muñoz, Nijel de Mesa, Angeli Khang Leading the Charge
The next-generation, creator-focused social platform drew a capacity crowd during its debut on March 29 at Hall 6 of Golden Village Funan in Singapore’s Marina Bay area, as attendees gathered to see its official launch. The turnout and reception signaled that the event was more than a typical app unveiling.
The event itself was anything but ordinary. Hosted by Swiss creator Marion Muller, with lively segments from Singaporean influencers Megan Foo and Kathy Wong, the program kept the crowd engaged from start to finish. Attendees included a mix of SME leaders, media executives, and entertainment figures from across Singapore and Malaysia—showing just how much regional (and even global) interest Jing is already generating.
Closing the night on a high note, Chief Finance Officer Veron Valle summed it up simply: Jing is built for creators. A space to grow, earn, and actually thrive—not just exist.
That message echoed throughout the evening, especially during the keynote sessions, where company leaders laid out a fresh vision for the digital space. President-CEO and Founder Glen John Labasug highlighted a striking reality—out of 5.2 billion social media users worldwide, only a small fraction actually earn. Jing aims to change that by making monetization more accessible and built into the platform itself.
President=CEO and Founder Labasug said: “Jing is designed to directly reward users for the effort they put in—something many creators have long been waiting for. At its core, Jing is about making things simpler for creators—especially when it comes to earning. Unlike traditional platforms, monetization isn’t an afterthought. It’s built right into the experience, giving users more ways to turn content into sustainable income.”
Jing is officially available for free download on both Google Play and the Apple App Store, welcoming creators, entrepreneurs, and everyday users to be part of its growing ecosystem.
Because if this launch proved anything, it’s that the future of social media is shifting—and this time, it’s all about the creators.
Download Jing today. Join. Interact. Network. Grow.
2026/04/06
PSA Launches E-Certificate Service with PSAHelpline.ph for Faster Access
The Philippine Statistics Authority (PSA), in partnership with its authorized online platform PSAHelpline.ph, has launched the PSA E-Cert Service to modernize access to civil registry documents. The new service supports the government’s digital transformation efforts by providing a faster and more secure way to request and receive authenticated records, improving overall efficiency in public service delivery.
The PSA E-Cert Service provides an official digital copy of civil registry documents such as birth, marriage, and death certificates. These authenticated files can be accessed through a computer or mobile device and used for submission and verification with government agencies and other institutions nationwide. The service offers a complete online process—from request and secure payment to digital delivery—making it a convenient option for Filipinos who need quick and reliable access to important documents.
What is a PSA E-Certificate?
The PSA E-Cert is an official, authenticated, digital copy of civil registry documents such as Birth, Marriage, and Death Certificates, as well as the Certificate of No Marriage (CENOMAR) and Certificate of No Death (CENODEATH).Think of it as the official electronic version of your PSA certificate. It offers a secure and immediate way to handle essential paperwork, bypassing the time required for physical courier delivery. Since it is designed to be digitally verified, it is perfect for quick and secure online submissions to institutions that accept digital documents.
The document contains robust digital security features, notably a QR code, which allows the stakeholder to instantly confirm its authenticity and integrity through the secure e-cert portal (e-cert.psahelpline.ph).
Who are the Stakeholders?
A stakeholder is any local office or institution, including government agencies, schools, or private companies, that officially accepts and verifies your submitted PSA E-Cert.These entities rely on the E-Cert's digital security features (like the QR code, reference number, and authorization code.) to instantly confirm that your document is authentic and was officially issued by the Philippine Statistics Authority (PSA) via PSAHelpline.ph.
Common transactions where you may submit your E-Cert include:
- School Enrollment: For schools and universities when enrolling a student.
- Local Employment: When applying for a job within the Philippines that requires verification of a birth or marriage certificate.
- Government Transactions: For applying for claims and benefits, or other services from various government agencies (where the digital copy is accepted).
- Other Transactions: Including financial applications or legal services requiring proof of civil status.
Requesting the PSA E-Cert:
The PSA E-Cert service is initiated when an applicant places an order for documents such as Birth, Marriage, Death Certificates, CENOMAR, and CENODEATH on the PSAHelpline.ph website, specifically selecting the digital format.
- Application: Visit e-cert.psahelpline.ph, select the document needed, and fill out the order form.
- Payment: Pay through any of the payment channels integrated with the service (E-wallets, Credit/Debit, Online Banking).
- Applicant Verification: A mandatory Identity Verification Process ensures that sensitive data only reaches the rightful owner.
- Delivery:The requesting party receives a secure link via email to view and download their PSA certificate.
Verification by the Stakeholder
A core benefit of the PSA E-Cert is its robust digital verification system, allowing any local office or institution (Stakeholder) to instantly confirm the authenticity of the submitted document.The Stakeholder can verify the authenticity of the E-Cert through two options:
- Option A (QR Scan): Simply scan the QR code on the document. It redirects to the e-cert portal to display the official PSA-issued copy for an immediate "side-by-side" comparison.
- Option B (Manual Entry): If a scanner is not available, the stakeholder (e.g., an employer, school, or a bank) can enter the Reference Number and Authorization Code found on the E-Cert cover page directly on the e-cert.psahelpline.ph website. An image of the official PSA-issued copy will be shown for "side-by-side" comparison
Cost and Pricing
Faster service at a lower price point.
Validity and Data Privacy
Protecting data through "Privacy by Design."
● Availability: The digital copy is accessible in the secure portal for 60 calendar days.
● Ownership: During this window, users can download the PDF to their personal devices for permanent storage.
● Privacy: To comply with the Data Privacy Act, the system automatically purges the copy from the portal after 60 days to ensure no sensitive data remains exposed online longer than necessary.
A Commitment to Modern Service
The PSA E-Cert Service (link to PSAHelpline.ph) is designed to enhance the accessibility and utility of civil registry documents for domestic applicants. By providing a modern, efficient, and secure digital option, the PSA and PSAHelpline.ph are committed to making the submission and verification of official records a simpler process for the public and relying parties across the Philippines.
2026/04/03
ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls
Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.
But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!
Looking for REAL-axation?
Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

● Nuat Thai
When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.
Treat Yo’ Self For Real!
Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

● Chagee
A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.

● Tianlala
For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling.
BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
TRABAHO O NEGOSYO LAUNCHES at SM MOA
What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.
Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.
“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura
At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.
With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.
“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision
To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location.
“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila
Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.
Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.


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