Sunday, April 21, 2024

The Decision Behind BINI's Three-Day Solo Concert: A Strategic Move or Fan Appreciation?

11:45:00 AM

The announcement of BINI's first solo concert at the New Frontier Theater sent waves of excitement through the P-pop community. However, what truly caught the attention of fans was the unexpected decision to extend the concert series to three days, marking a significant departure from the initial plan of a single-day event.

For many, the question arises: Why did BINI choose to expand their solo concert to three days? Was it a strategic move to capitalize on their soaring popularity, or simply a gesture of appreciation for their dedicated fanbase, the Blooms?

According to industry insiders, the decision to add two additional dates to BINI's solo concert was a carefully calculated move aimed at accommodating the overwhelming demand for tickets and ensuring that as many fans as possible could experience the magic of BINIverse.

Since bursting onto the scene, BINI has amassed a devoted following, affectionately referred to as the Blooms, who have stood by the group through every milestone and achievement. Recognizing the importance of their fans' support, BINI and their management team made the bold decision to extend the concert series, allowing more Blooms to be part of this historic moment in the group's journey.

Moreover, the expansion of BINI's solo concert aligns with their overarching goal of connecting with fans on a deeper level and creating memorable experiences that resonate long after the final encore. By extending the concert to three days, BINI aims to foster a sense of inclusivity and belonging among their diverse fanbase, ensuring that everyone has the opportunity to witness their electrifying performances firsthand.

Additionally, the decision to hold a three-day concert reflects BINI's commitment to pushing boundaries and challenging conventions in the ever-evolving landscape of P-pop music. By breaking away from the traditional one-day format, BINI is setting a new standard for solo concerts in the industry, proving that when it comes to delivering unforgettable experiences, the sky's the limit.

As fans eagerly await the arrival of BINIverse, one thing is clear: the decision to extend the concert series to three days is not just a testament to BINI's popularity, but also a testament to the unwavering bond between the group and their dedicated fanbase. Whether it's a strategic move or an act of appreciation, one thing is certain: BINIverse is set to be an unforgettable celebration of music, passion, and the unbreakable connection between BINI and their beloved Blooms.

Exploring the Enigma of Diwata Pares: Influencers, Vloggers, and the Street Food Frenzy

10:26:00 AM

Diwata Pares Overload, a humble street food stall tucked away along J.W Diokno Blvd., has been causing quite a stir in Manila's culinary scene. Helmed by Deo Balbuena, better known as Diwata, this unassuming eatery has garnered attention not only for its delicious offerings but also for its ability to attract influencers and vloggers alike.

The heart of Diwata Pares Overload's success lies in its signature dish: pares, a Filipino braised beef stew. Priced at just Php 100, customers are treated to a hearty serving of pares accompanied by unlimited rice, soup, and a bottle of beverage. It's a budget-friendly option that has struck a chord with locals and visitors alike.

However, it's not just the affordability of Diwata's offerings that has drawn attention. The stall's strategic online presence, curated by Diwata herself, has played a significant role in its popularity. With content creators flocking to feature Diwata Pares Overload on their platforms, the stall has become a hot spot for those seeking to explore Manila's street food scene.

Yet, with fame comes scrutiny. Recently, a video surfaced on social media showing a dissatisfied customer expressing her disappointment with the taste of the pares she had purchased. While the incident sparked debate online, with some criticizing the customer's behavior and others defending her right to voice her opinion, Diwata remained unfazed. In response, he emphasized that he welcomes the attention and views it as free marketing for his business.

Diwata Pares Overload's rise to prominence has not gone unnoticed by industry experts. Richard Thaddeus Carvajal, a prominent figure in the Philippine business community, attributes the stall's success to several factors. Using the VRIO framework, Carvajal highlighted the value, rarity, imitability, and organization of Diwata Pares Overload as key drivers of its competitive advantage.

Despite the attention from influencers and the media, Diwata remains committed to providing quality food to her customers. Located near GSIS along J.W Diokno Blvd., Diwata Pares Overload operates 24/7, ensuring that hungry patrons can satisfy their cravings at any time of day.

In a city known for its vibrant culinary culture, Diwata Pares Overload stands out as a testament to the power of delicious food, strategic marketing, and a touch of online stardom.

Saturday, April 20, 2024

Selos by Shaira, Understanding Its Virality

8:47:00 PM

Sometimes it takes just the right blend of emotion, melody, and relatability to ignite a global phenomenon. Such is the case with Shaira's cover of "Selos," originally penned by Lenka as "Trouble is a Friend." Despite being a cover, Shaira's rendition has captured hearts and sparked a wildfire of attention, transcending borders and languages.
The magic of "Selos" lies not just in its catchy beat, but in its ability to resonate deeply with listeners, both locally and internationally. Shaira's subtle infusion of her own style breathes new life into the song, inviting listeners to immerse themselves in its story, regardless of whether they understand the lyrics.

Thoughts Behind the Sensation

1. Emotional Resonance: One of the key reasons "Selos" has struck a chord with audiences worldwide is its universal theme of jealousy and unrequited love. The song delves into the raw emotions of longing and heartache, tapping into experiences that many can relate to on a personal level.

2. Catchy and Accessible Lyrics: The simplicity of the lyrics makes "Selos" easily accessible to a wide audience. With straightforward verses and a memorable chorus, listeners find themselves effortlessly singing along, even if they don't comprehend the Filipino language.

3. Personal Connection: Shaira's heartfelt delivery adds a layer of authenticity to the song, making listeners feel as though they are experiencing the emotions firsthand. Whether it's the pang of jealousy or the ache of unreciprocated affection, "Selos" captures the essence of human vulnerability.

4. Musical Arrangement: Despite the melancholic undertones of the lyrics, the upbeat musical arrangement injects a sense of energy and optimism into the song. This juxtaposition of emotions creates a compelling listening experience that resonates long after the music fades.

5. Cultural Impact: In addition to its musical appeal, "Selos" has become a cultural phenomenon, sparking conversations and spawning countless covers and adaptations across various platforms. Its widespread popularity serves as a testament to the song's ability to transcend cultural barriers and touch the hearts of people around the world.

Insightful Lyrics and Impactful Lines

"Sa twing nakikita kong magkasama na kayo Naiinis ako’t nasisira ang araw ko"

These opening lines immediately draw listeners into the narrative, painting a vivid picture of the singer's inner turmoil as she witnesses her love interest with someone else.

"Kahit di namn tayong dalawa Ay lagi na Lang pinagseselosan siya Bakit ba siya at Bakit di na Lang ako?"

This refrain encapsulates the core theme of the song—feelings of jealousy and longing for someone who is seemingly out of reach. It's a sentiment that many can empathize with, adding to the song's universal appeal.


Personal Touch

As an avid listener and music enthusiast, experiencing the rise of "Selos" has been nothing short of captivating. It's remarkable how a song, through its melody and lyrics, can evoke such powerful emotions and transcend linguistic barriers.

Shaira's rendition of "Selos" not only pays homage to the original but also breathes new life into the song, captivating audiences with its infectious energy and heartfelt delivery. It's a testament to the transformative power of music, reminding us of the beauty and universality of human emotions.

In all, "Selos" by Shaira stands as a testament to the enduring power of music to touch hearts, spark conversations, and unite people from all walks of life. Its meteoric rise to fame serves as a testament to the song's undeniable charm and universal appeal. As it continues to captivate audiences around the globe, "Selos" reminds us of the profound impact that music can have on our lives, transcending language and culture to forge connections that resonate on a deeply human level.

Personal Collection is Prosple's Top 100 Employers for Grads for an Inclusive and Empowering Workplace

8:26:00 PM

Personal Collection (PC), a leading Filipino-owned direct selling company, was recently recognized as one of the 2024 Top 100 Employers for Fresh Graduates in the Philippines by Prosple, a careers and education technology company, solidifying the company’s steadfast commitment to nurturing an inclusive and empowering workplace for every Filipino worker.

PC acknowledges that the modern workforce, comprising Gen Z and Millennials, has evolving needs. JobStreet by SEEK's latest report reveals that Filipino employees prioritize work-life balance, positive workplace culture, and comprehensive benefits when selecting employers. Understanding this need, PC is actively taking strides to better align its work environment with these ideals. The company is committed to fostering inclusivity and embracing technological solutions that contribute to its ongoing efforts to enhance overall employee experience.

“This recognition underscores our dedication to empowering young Filipinos to kickstart their careers and bring the Great Life to their families. We are committed to creating a positive workplace that supports each team member in reaching their goals and building a successful career with us.” Senior Vice President and Chief People Officer Ruby Jaucian shared.

Personal Collection is the only direct-selling company included in the top list of Prosple, alongside other multinational companies. The award was based on employer popularity among fresh graduates and the quality of their career opportunities.

PC employees wave the pride flag in support to the company’s move to extend their HMO benefit to same-sex and common law partners of employees


In line with continuously building a workplace that promotes diversity, equity, and inclusion, Personal Collection recently extended its health benefits for same-sex and/or common-law partners of PC employees. Employees can now enroll their partners as primary dependents in their Health Maintenance Organization (HMO)—regardless of sex and civil status. PC’s support for LGBTQIA+ employees started way back in 2021, when same-sex and/or common-law partners were permitted to be dependents in the company’s Group Life Insurance.

(from left to right) PC’s Senior Vice President and Chief People Officer Ruby Jaucian, PC’s President and CEO Jerome Tuguin, PeopleStrong’s Associate Vice President for Customer Success Priyanka Yadav, and PeopleStrong’s President for Customer Success Prakash Rao

In addition, Personal Collection also aims to further enhance its operational efficiency and foster people development. Recognizing the pivotal role that technology plays in improving employee experience, PC forged a strategic alliance with PeopleStrong, a progressive HR technology solutions provider.


Through this partnership, Personal Collection launched the Great Life Employee Experience (GLEE), a digital platform that strives to streamline the company’s people processes and enhance employee experience, from talent acquisition and onboarding to performance management, succession planning, learning and development, employee movements and talent analytics. An AI chatbot will also be available to answer employee queries immediately and later give more value-adding information to employees. By leveraging People Strong's innovative HR platforms, Personal Collection aspires to create a more dynamic, efficient, and engaging workplace environment.

Ruby Jaucian stressed, “These benefit enhancements and technological advancements represent just a portion of our commitment to delivering greater value to the modern Filipino workforce. We commit to continuously champion equality, excellence, people development, and innovation."

To learn more about Personal Collection Direct Selling Inc., visit their: LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph

LG OLED Evo TVs Achieve Eco-Friendly Certification for Fourth Year in a Row

5:51:00 PM

LG Electronics (LG) is once again in the spotlight for its unwavering dedication to sustainability and eco-friendly practices. The latest LG 2024 OLED evo TVs have been recognized with Reducing CO2 and Measured CO2 certifications from the Carbon Trust and Environmentally Evaluated Mark from Société Générale de Surveillance SA (SGS), marking the fourth consecutive year of recognition for LG's environmental, social, and governance (ESG) initiatives. Additionally, LG’s newest OLED TVs have earned their second successive Recycled Content certification, underscoring the company's commitment to environmental responsibility.

The Carbon Trust, an organization working towards a future of zero carbon emissions, evaluates the environmental impact of products throughout their entire life cycle. SGS certification focuses on resource efficiency and the presence of hazardous substances, while Intertek measures the percentage of recycled materials used. These certifications emphasize responsible consumption practices across industries and contribute to global sustainability efforts.

One notable aspect of LG OLED TVs is their self-lit nature, which stands out in sustainability evaluations. Unlike LCD TVs, LG OLED TVs do not require a backlight, leading to a simpler structure and fewer components. For example, LG’s 65-inch OLED evo, constructed with ultra-light composite fiber, uses only 40 percent of the plastic typically found in an LCD TV of the same size and weighs 20 percent less.


Considering the expected sales of LG OLED TVs this year, the total plastic usage from 2022 to 2024 is projected to be 45,000 tons lower than that of LCD TVs sold during the same period. This reduction will result in a decrease in carbon emissions of approximately 234,000 tons annually, equivalent to the carbon dioxide absorbed by a 30-year-old pine forest. To put it in perspective, this reduction is about one-third of the area of Seoul or roughly 31,000 soccer fields.

Approximately 20% of the plastic used in manufacturing all LG TVs, including OLED TVs, consists of recycled plastics, amounting to around 4,000 tons of recycled waste plastic annually.

In addition to its environmental endeavors, LG has received accolades from both domestic and international organizations for its ESG initiatives. In 2023, LG was listed in the Dow Jones Sustainability World Index (DJSI World) for the twelfth consecutive year, ranking in the top ten percent of the largest 2,500 global companies based on long-term economic, environmental, social, and governance practices. Notably, LG is the sole South Korean company in the Leisure Equipment & Products and Consumer Electronics industry category to achieve this recognition.

Furthermore, LG has consistently received the highest 'Comprehensive A grade' from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for three years, and it earned its fourth consecutive 'A' rating from the Morgan Stanley Capital International (MSCI) ESG Rating last year.

Baik Seon-pill, leader of LG Home Entertainment Company’s Product Planning Division, emphasized, “LG OLED TVs not only lead the market as the ultimate choice for premium viewing experiences but also set the bar for ESG standards. LG remains dedicated to ongoing efforts to create a better planet for all.”

Sunday, April 14, 2024

DITO Telecom Celebrates Heartfelt Connection With Dingdong and Marian as Ambassadors

11:36:00 PM

In a move that echoes the strong connectivity and love shared by Filipino families, DITO Telecommunity, the leading mobile network in the Philippines, proudly unveils its latest campaign, "DITO SA PUSO KO." This heartwarming initiative celebrates the deep bond between DITO subscribers and the brand, with the endorsement of none other than the beloved couple Dingdong Dantes and Marian Rivera.


As DITO secures its position as the number one mobile network in the Philippines, the launch of "DITO SA PUSO KO" marks a significant milestone. This campaign, featuring Dingdong and Marian, not only celebrates their affection for DITO but also highlights the company's commitment to providing excellent customer service and innovative digital solutions.

The campaign's centerpiece is a touching online video set to a special rendition of the classic Filipino song "Dito Sa Puso Ko." This video captures the essence of DITO's achievement as the top-rated mobile network, as recognized by Ookla, a global authority in network intelligence and connectivity.

Evelyn Jimenez, DITO's Chief Revenue Officer-Consumer, expressed gratitude for the overwhelming support from DITOzens: "Our newest campaign isn't just about showcasing our products and services; it's about celebrating the mutual love that we have with our millions of DITOzens."

The addition of Dingdong and Marian, affectionately known as DongYan, as brand ambassadors underscores DITO's dedication to connecting with Filipinos across the nation. Jasper Evangelist, DITO's Brand and Marketing Director, emphasized the couple's influence: "Dingdong and Marian are icons that inspire positive change and growth across diverse communities."


The online video of "DITO SA PUSO KO" depicts Dingdong and Marian as the catalysts for spreading love and connectivity. Through their charm and charisma, they embody the essence of DITO's mission—to empower and connect Filipinos nationwide.

Reflecting on DITO's journey, Jimenez acknowledged the initial challenges of breaking into the market but emphasized the company's growth and success: "We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand."


Moving forward, DITO remains committed to providing consistent customer satisfaction and value-driven products. As Jimenez concluded, "Embracing this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey."

In essence, the partnership between Dingdong Dantes, Marian Rivera, and DITO Telecom symbolizes the strong connection between family, connectivity, and the pursuit of excellence. As the nation's top mobile network, DITO continues to strengthen its bond with Filipino families, embodying the sentiment: "DITO sa puso ko!"

Wednesday, April 10, 2024

From Takedown to Comeback: Shaira's "Selos" Returns Legally

9:00:00 PM

A beat that transcend beyond boundaries. Mindanao's beloved singer and "Queen of Bangsamoro Pop," Shaira, is set to reclaim the spotlight as her hit song "Selos" makes its comeback on streaming platforms. The recent takedown of "Selos" sparked discussions surrounding copyright concerns, particularly its resemblance to Australian artist Lenka's 2008 track, "Trouble Is A Friend."

Acknowledging the similarities, Shaira and her agency, AHS Productions, swiftly initiated talks with Lenka's team to secure a cover license for "Selos." These conversations paved the way for the song's imminent return, with no legal repercussions faced by Shaira or her production team.

In a heartfelt video shared on her Facebook account, Shaira expressed gratitude to her supporters and emphasized the significance of this resolution not only for her but also for fellow Bangsamoro artists and the Filipino community at large.

"Selos" enthusiasts can now rejoice as the song prepares to once again grace their playlists. Shaira's journey highlights the importance of legality in acquiring cover licenses, ensuring that artists can share their talents without legal constraints.

Amidst the negotiations, Shaira also took a moment to extend her appreciation to Lenka, whom she regards as an idol. The smooth communication between the two camps underscores the importance of respectful collaboration within the music industry.

As "Selos" returns to the airwaves, fans eagerly anticipate experiencing its captivating beat once more. Through adherence to legal protocols and respectful engagement with fellow artists, Shaira continues to inspire with her music, fostering a community of creativity and collaboration.

Lenka's catalog, which includes hits like "The Show," "Heart Skips A Beat," and "Everything At Once," serves as a testament to the power of musical expression, transcending geographical boundaries to captivate audiences worldwide.

As Shaira's journey unfolds, her resilience and dedication serve as a beacon for aspiring artists navigating the complexities of the music industry. With "Selos" back in action, the stage is set for Shaira to share her unique sound with an even broader audience, spreading joy and inspiration one melody at a time.

Tuesday, April 9, 2024

PEBA Strengthen the Future of Entertainment Blogging

11:06:00 AM

Last March 21, 2024, a milestone event took place, marking the creation of the Philippine Entertainment Bloggers' Association (PEBA). This assembly gathered entertainment bloggers, spanning various niches such as television, movies, theater, and online content, to form a cohesive union aimed at advancing the interests of the entertainment blogging community.

As someone deeply immersed in the blogging world, I vividly recall my humble beginnings in the realm of storytelling through personal anecdotes and experiences. From there, my blog, Kwento Ni Toto, blossomed into a platform featuring a myriad of narratives ranging from lifestyle and travel to food and events, with a particular emphasis on the vibrant world of entertainment.

Reflecting on over a decade of blogging, it's remarkable to witness the formation of PEBA, a testament to the collective dreams and aspirations of its members. Spearheaded by PEBA President Albert Abelido of The Chikkaness, the association's vision is grounded in a passion for sharing entertainment news while navigating the challenges inherent in digital storytelling.

With an initial membership of thirty-eight bloggers, boasting impressive online metrics including millions of monthly website views and substantial social media followings across various platforms, PEBA stands as a formidable force within the digital landscape. These numbers not only underscore the strength of the association but also serve as a testament to the potential impact of its initiatives.

More than just a gathering of like-minded individuals, PEBA is driven by a mission to empower its members by providing them with the necessary tools and opportunities to cultivate their personal brands, forge connections within the industry, and amplify their voices for positive change. Through projects like PEBAyanihan, skill-building workshops, collaborations with industry professionals, and the prestigious PEBA Awards Night, the association seeks to uphold the highest standards of digital storytelling while fostering a supportive community for its members.

The inaugural general assembly, held at the esteemed 38 Valencia Place, home to Regal Entertainment, Inc., brought together key players in the entertainment industry, underscoring PEBA's commitment to fostering meaningful partnerships. Gratitude is extended to the event's sponsors, including Luxe Beauty and Wellness Group, Media.Xchange, Pascual Laboratories, Inc., Penser Q Multimedia Company, and Beautederm Corporation, whose support was instrumental in bringing this vision to fruition.

For those interested in learning more about PEBA or wishing to get in touch, inquiries can be directed to peba032024@gmail.com. As we embark on this exciting journey together, the Philippine Entertainment Bloggers Association invites fellow storytellers to continue shape the future of digital entertainment journalism.

JUAN BIG IDEA NATIONWIDE 2024 Weaving Collective Intelligence

10:32:00 AM

Last March 23, 2024, Philippine Junior Marketing Association unveiled a colorful tapestry of marketing advancement with this year’s Juan Big Idea Nationwide, woven with the theme “Weaving Collective Intelligence,” at the Monet Grand Ballroom, Novotel Manila, Araneta City, and livestreamed via EventsHub.

Juan Big Idea, also known as JBI, annually serves as a prestigious national-scale student conference dedicated to the federation’s mission to serve its member schools from each of the farthest regions in Luzon, Visayas, and Mindanao as it hopes that not only students from the National Capital Region (NCR) would benefit from PJMA’s opportunities, but also those from the provinces.

This year, young marketers from all over the country gathered for a homecoming, an edition of JBI established as Juan Big Idea Nationwide celebrating the insights of the new decade, with over 706 onsite attendees and 5,996 virtual attendees.

Focused on 2024's theme of collective intelligence, JBI features industry leaders who bridge collaboration with artificial intelligence such as CEO Archie Carrasco of AGC Power Holdings Corporation, discussing the importance of organizations aligning goals and values to drive innovation. COO Orly Ballesteros, CPM-Asia of EX-Link Management and Marketing Services Corporation explores how diverse ideas can lead to new market research opportunities and original concepts. Country Director of GreatWork Global, Ms. AJ Rocero, advocates for a caring culture to enhance a team's diverse skill sets.

As the night approaches, the lively event was serenaded with the melodious symphony of fan-favorite, OPM Band, Sugarcane.

Attendees were treated to a variety of career opportunities, enjoying job fair offerings from industry titans like Ellana Mineral Cosmetics, FOPM Property Management, Unilever, FWD Insurance, AGC Power Holdings Corporation, and Virtual Wonders.

PJMA’s Vice President for Chapters, Mr. Xyrill Baltazar links the closing remarks, “No matter where you came from, from what region you are, or what language or dialect you speak, we are one because we are a Juan.”

Congratulations to PJMA’s National Executive Board and Board of Regional Directors for successfully enlacing a colorful tapestry of collective ideas in its Juanderful homecoming!


About Me

About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

You can also meet my wife on her blog www.mommysmaglife.com.

For project collaborations, product reviews, event invitations, or hotel and resort experience reviews, kindly email me at marcopolojdemo@yahoo.com.

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