Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life.

A Journey to Negros—Without Booking a Flight!

 

But there is no need to pack a suitcase. This September, Negros is coming to Manila for six days of food, fashion, art, homeware, and handcrafted discoveries at SMX Aura.

ANP President Christina Gaston opened the program, emphasizing the fair’s role in helping creativity become enterprise. “For ANP, MSME development is about giving people the opportunity to discover what they can create, what they can become, and where their creativity can take them. Over 40 years, we have seen small businesses grow into enterprises and local products reach markets once thought beyond their reach,” Gaston said.

ANP leaders, partners, and Negrense culinary personalities share a celebratory moment at the BÚTLAK media launch.

 

This was followed by welcome remarks from SM Supermalls President Steven Tan, who underscored how platforms such as the Negros Trade Fair can connect Filipino culture with greater economic opportunity. “Our role is to help open doors. For us, the Negros Trade Fair is a wonderful example of how culture and enterprise can grow together,” Tan said. Through SM for MSMEs, SM Supermalls continues its collaboration with ANP by connecting homegrown businesses to a high-traffic marketplace, greater visibility, new customers, partners, and growth opportunities.

SM Supermalls President Steven Tan and style icon Tessa Prieto celebrate the color, craft, and unmistakable creative spirit of Negros.

 

Broadcast journalist Ces Drilon serves as host, guiding guests through an afternoon celebrating Negrense creativity, enterprise, and heritage.

A taste of Negros: Guests sample regional flavors and culinary favorites during the media launch—a delicious preview of what awaits at the fair.

That journey continued at the table as guests sampled a taste of what awaits at the fair, with Negrense culinary personalities JJ Yulo, Joel Torre, and Chef JP Anglo sharing the flavors and stories of the province. The tasting offered just a first bite of the experience—from comforting regional favorites and heirloom recipes to fresh interpretations by a new generation of food entrepreneurs.

 

For Joel Torre—actor, restaurateur, and owner of JT’s Manukan—the pride behind the food is just as important as its flavor. “I’m a proud Negrense. I’m very proud of Negros products,” Torre said.

 

Chef JP Anglo linked that same pride to the fair’s ability to keep evolving. “Life is always changing; it’s a constant evolution,” Anglo said. “And that’s why the Negros Trade Fair is thriving through the years—it’s because of that chase to perfection and love for craftsmanship.”

Food, fashion, crafts—and 178 brands to discover 

 

As Basti Escalante of the Antonio’s Group put it, “Negrense food goes beyond inasal—there’s a lot more to discover.”

 

Beyond the table, the fair offers plenty to wear and bring home. Arête creates handcrafted island-style accessories using indigenous Philippine materials, while Ellege Handcrafted Fashion brings Negros Occidental’s intricate hand-smocking tradition into contemporary clothing. Other fashion and lifestyle labels will showcase resort wear, jewelry, woven pieces, and modern designs rooted in local culture. Home and craft enthusiasts can explore pieces by Hacienda Crafts, Tumandok Crafts Industries, Artisana Island Crafts, NVC Foundation, and other makers transforming abaca, rattan, bamboo, capiz, ceramics, wild pandan, and repurposed materials into distinctive décor, houseware, art, and furniture. Many of these pieces also sustain artisan livelihoods and help keep community craft traditions alive.

The fair will feature 178 brands across food, fashion, furniture, homeware, art, and local crafts—bringing come for the names they already love and leave with a new favorite—or several.

 

Leaders and partners behind BÚTLAK: The 40th Negros Trade Fair come together during the media launch. From left: Royce Cabuñag, AVP and Head of SM Communities; Chef JJ Yulo; Mary Anne Colmenares, NTF Chairperson; Chef Tony Boy Escalante, owner of Antonio’s; Francis Esteban, owner of Breakfast at Antonio’s; Christina Gaston, ANP President; Antonio Sebastian Escalante of Antonio’s; Pats Lim Dy, SAVP for SM Communities; and Joaquin San Agustin, EVP for Marketing of SM Supermalls.

A 40-year legacy designed for the next 40

ANP Vice President Mary Anne Colmenares captured the meaning behind the anniversary theme: “Our roots are found in the traditions, skills, and stories handed down to us. Our blooms are the new ideas, new enterprises, and new generations emerging from those roots. After 40 years, Negros continues to bloom—and its brightest chapters are still ahead.” The milestone edition is therefore both a homecoming and a new beginning. “We’re celebrating 40 remarkable years—but we’re equally excited about the next 40,” said SM Supermalls Executive Vice President for Marketing Joaquin San Agustin. More than shopping, this is a celebration of talent, heritage, and heart. Bring your family and friends, support local, and take home a piece of Negros! See you at BÚTLAK!

500 JOB FAIRS—AND COUNTING!

500 JOB FAIRS, THOUSANDS OF NEW BEGINNINGS. At SM City Daet, a nationwide milestone became personal as another jobseeker walked away hired on the spot.

 

Through partnerships with the Department of Labor and Employment (DOLE), local Public Employment Service Offices (PESO), employers, and industry organizations, SM continues to use its nationwide mall network to bring jobs closer to communities.

FROM OPPORTUNITY TO EMPLOYMENT AT THE SM GROUP JOB FAIR

The momentum continued on August 18 at SM City Fairview, where the SM Group Job Fair connected jobseekers with career opportunities across the SM Group.

Applicants met recruiters face-to-face, explored vacancies, submitted applications, and underwent interviews in one accessible venue—simplifying the hiring journey while helping participating companies meet potential talent from the community.

ONE STEP CLOSER TO A CAREER. Jobseekers meet SM Group recruiters face-to-face, turning applications and interviews into possibilities for a fresh start.

 

For fresh graduate May Stephanie, the search for her first job ended with good news when she was hired by Savemore. “Masaya po kasi mahirap po maghanap ng work lalo po pag fresh grad ka po.” Her experience reflects the human impact behind every successful match: a chance to begin a career, earn a livelihood, and build toward a more secure future.

FROM SKILLS TO OPPORTUNITIES WITH TESDA

SKILLS IN ACTION. Hands-on training turns learning into practical skills that can open doors to the workplace.

As industries evolve, Filipinos need both access to jobs and the skills to succeed in them. Last August, SM Supermalls and TESDA brought the World Café of Opportunities (WCO) to SM malls nationwide in celebration of 2026 National Tech-Voc Day, connecting technical-vocational graduates and jobseekers with employers and industry partners.

READY FOR WHAT’S NEXT. From technology to creative skills, Filipino talent gets hands-on experience for an evolving world of work.

“Definitely tumaas ang value ko dahil may added skills ako from TESDA, more opportunities for me. Requirement na po ang upskilling dahil competitive po ngayon.”

A key highlight was the launch of the TESDA Skills Compass, a career guidance and job-matching platform that helps Filipinos explore career pathways and connect their competencies with in-demand jobs. For some participants, the connection between skills and employment became immediate.

After traveling from Mindoro in search of work, Cristyl Faith Robles was hired on the spot as a barista at French Baker.

“Masaya po kasi last week pa po kami nag-aapply ng work kasi galing pa po kami sa Mindoro... Para po ito sa magulang ko at sa kapatid ko para matulungan ko po siya sa college.”

 

Employers also recognize the value of skills-based training. CJ Bajamunde, HR Assistant at SMC Repairs and Maintenance, shared that TESDA training and certifications are among the qualifications the company looks for when recruiting skilled workers.

“Nakatulong po talaga ang TESDA hindi lang sa mga naghahanap ng trabaho, kundi sa aming mga employers din.”

 

Through the World Café of Opportunities, SM and TESDA are helping turn skills into employability—connecting training, talent, and industry needs in ways that can lead to meaningful careers.

LEARNING THAT MOVES PEOPLE FORWARD. Free upskilling brings future-ready knowledge closer to learners in SM communities.

 

MORE JOBS AND SKILLS THIS SEPTEMBER

The momentum continues this September as SM Job Fair brings another nationwide lineup of employment activities to SM malls, complemented by government career opportunities and upskilling sessions with partners.

SEPTEMBER JOB FAIR SCHEDULE
September 1 – SM City Sto. Tomas
September 3 – SM City Manila
September 4 – SM City Sta. Mesa
September 7–8 – SM City Butuan
September 8–9 – SM City Iloilo
September 8–9 – SM City Davao
September 9 – SM City Baguio
September 9–10 – SM City Cebu
September 9–10 – SM CDO Downtown Premier
September 10 – SM City Trece Martires
September 10 – SM Center Muntinlupa
September 10 – SM City Tuguegarao
September 10 – SM City North EDSA
September 10 – SM City Zamboanga
September 10 – SM Center Muntinlupa
September 12 – SM City La Union
September 12 – SM City San Pablo
September 14 – SM Center Antipolo
September 14 – SM CDO Downtown Premier
September 16–17 – SM Seaside City Cebu
September 22–23 – SM Seaside City Cebu
September 23 – SM City Calamba
September 24 – SM City Trece Martires
September 24 – SM Center Pulilan
September 24 – SM City Bacoor

*Schedules, venues, and participating partners may be subject to change.

UPSKILLING SESSIONS
Jobseekers and learners can also take advantage of upskilling activities scheduled throughout the month:
September 10 – SM City Trece Martires
September 12 – SM Center Sangandaan
September 12 – SM City North EDSA
September 24 – SM City Trece Martires

MORE THAN JOBS

SM’s employment advocacy continues beyond recruitment. Through partnerships with government agencies, educational institutions, and industry organizations, SM Supermalls has provided free upskilling opportunities to more than 1,600 learners, covering artificial intelligence, digital literacy, cybersecurity, and other emerging workplace competencies. In select malls, SM Government Service Express (GSE) also brings essential government services closer to communities, with selected locations serving as Upskilling Hubs. 

THE NEXT OPPORTUNITY STARTS HERE. Beyond the 500th milestone, SM Job Fair continues to connect more Filipinos with employers and possibilities closer to home.

 

And as SM Job Fair moves beyond its 500th milestone, the work continues—helping more Filipinos find jobs, build relevant skills, and move toward better futures closer to home. To learn more about upcoming SM Job Fairs and free upskilling opportunities, visit the SM Supermalls website or follow SM Supermalls’ official social media pages.

EVERY CONVERSATION CAN OPEN A DOOR. Jobseekers meet recruiters face-to-face at SM Job Fairs, taking another step toward their next career opportunity.

 

A coconut may be familiar, but what Filipino entrepreneurs are doing with it is anything but. A college feasibility study has become a Gen Z-run coconut milk business. Surplus coconut shells are being transformed into handcrafted bags while helping provide livelihood to more than 100 workers. And one entrepreneur has developed around 40 products by finding new uses for virtually every part of the coconut.

Around 300 Filipino coco-preneurs are transforming the country’s “tree of life” into fresh ideas, innovative products, and businesses ready to grow.

These are among the ideas and founder stories waiting to be discovered at the DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026, now underway at SMX Convention Center Manila until August 30.

“Over the next five days, we bring our coco-preneurs, our buyers, shoppers and partners together under one roof here in SMX as we celebrate National Coconut Week,” said DTI Assistant Secretary Nylah Rizza Bautista during the opening ceremony.

Mounted by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture–Philippine Coconut Authority (DA-PCA) and supported by the Coconut Farmers and Industry Development Plan (CFIDP), the fair brings together around 300 coconut MSMEs nationwide. With SM Supermalls, through SM for MSMEs, providing a marketplace that gives entrepreneurs greater visibility and access to more customers, visitors get an early look at fresh ideas—and perhaps the next great Filipino brands waiting to be discovered.

Coconut, reimagined. From food and beverages to fashion, home, and lifestyle finds, Filipino entrepreneurs transform the “tree of life” into innovative, market-ready products—showing there’s still so much more to discover from one coconut

Here are five discoveries worth making before the fair ends.

1. One coconut. More possibilities than you imagined.

For Elmer Marbello, General Manager of Marbello’s Processed Foods Manufacturing, virtually every part of the coconut can inspire another product. He has developed around 40, including coconut liniment and coconut bagoong made from coconut remnants.

“Mahilig po talaga akong mag-develop ng products. I have about 40 that I have developed. Lahat po ng parte ng coconut, ginamit ko na… Tree of life po talaga ang coconut.”

Adrian Ramilo of Ayanas is also pushing coconut in unexpected directions with coconut wine. “Hindi po siya tuba—and masarap po siya,” he shared. More importantly, demand generated through trade fairs is helping create jobs in their community: “Marami po kaming produkto na nabebenta sa trade fair kaya may mga trabaho na sa amin.”

One crop. Dozens of possibilities. And hundreds of entrepreneurs finding new ones.

2. A Gen Z school project can become a real business.

For Dehusk, the business began with a college feasibility study—and a very personal problem. One of its founders is lactose intolerant. At the same time, the young entrepreneurs saw an opportunity in the country’s surplus of coconuts. Their solution was to develop drinkable coconut milk as a milk alternative, rather than coconut milk traditionally used for cooking. That school project eventually became a Gen Z-run business.

“We are very proud to have come up with this product, being the only one in the market locally producing drinkable milk from coconut—not for cooking. It’s a great alternative to other milk alternatives. Our company is also proudly run by Generation Z!” said Chloe De Ocampo, Marketing Lead of Dehusk.

From feasibility study to trade fair floor, Dehusk shows how a personal need, a local resource, and a fresh idea can become a promising Filipino business.

3. What looks like waste can create livelihoods.

For Virna Morales of Venice Rose Integrated Farms and Johnalyn Lamprea of Lampre’s Integrated Farm, surplus coconut shells weren’t something to throw away. They saw raw material—and opportunity. The partners transform the shells into handcrafted bags, alkansya, and other useful products.

“We believe nothing from the coconut should go to waste. We transform surplus shells into handcrafted products—creating new value from what could have been discarded. Today, this innovation helps provide livelihood to more than 100 workers.”

Morales, a nurse by profession, returned to help with her family’s farming business. Their coconut-shell bag venture is only in its first year, and with DTI Iloilo helping expand their market linkages, their first showcase at SMX opens another opportunity to connect with potential buyers. Less waste. More value. More than 100 livelihoods.

4. The right opportunity can turn a skill into a growing business.

Juvy Crusina of Crusina’s Handicrafts in Pagudpud, Ilocos Norte began her entrepreneurial journey by learning the craft through DTI’s Kapatid Mentor ME Program. She eventually moved from being part of a cooperative to becoming a sole proprietor in 2024. Then another turning point came when she joined DTI’s National Trade Fair at SM Megamall.

“I learned the craft through DTI’s Kapatid Mentor ME Program, and today I have my own business. Joining the National Trade Fair at SM gave us so much exposure that orders became overwhelming. Now at my first COCONUTPhilippines Trade Fair here at SMX, I’m excited to be discovered by even more customers.”

Her story shows how opportunities can build on one another—from learning a skill, to starting a business, to finding a bigger market. Learn. Build. Be discovered. Grow.

5. Big ideas go further when the right partners open doors.

Behind these individual success stories is a bigger ambition: helping promising Filipino ideas become sustainable businesses that create jobs and reach wider markets. DTI and DA-PCA help develop coconut farmers and enterprises, while SM and SMX provide a highly visible marketplace where entrepreneurs can showcase their products, meet shoppers and buyers, and explore new opportunities.

As DTI Secretary Ma. Cristina A. Roque emphasized during the opening, “Our challenge is turning good products into lasting and sustainable businesses that can provide income for our country and provide jobs for our people.” She also called for stronger collaboration between government and business to create more Filipino success stories: “Let us now continue to create more Filipino products and more superstars through stronger coordination between private sector and government as we continue to build better lives for our farmers and for our communities.”

Where style meets purpose. SM Supermalls President Steven Tan and DTI Secretary Cristina Roque celebrate Filipino creativity and enterprise at the COCONUTPhilippines Trade Fair 2026—championing the coco-preneurs turning local ideas into Filipino brands.

For Joaquin L. San Agustin, Executive Vice President for Marketing of SM Supermalls, SM’s long-standing partnership with DTI is about helping those ideas reach the market. “Some of the most exciting Filipino brands begin with a simple idea and an entrepreneur willing to pursue it. Through our long-standing partnership with DTI, we help bring these ideas closer to the market—giving MSMEs opportunities to be discovered, connect with customers, and grow.” There’s still more to discover.

A school project turned into a Gen Z business. Surplus coconut shells turned into livelihoods. A craft learned through mentoring became an enterprise. And around 300 coconut MSMEs are showing just how many possibilities can grow from one of the Philippines’ most familiar resources.

A marketplace for Filipino ingenuity. COCONUTPhilippines brings hundreds of coconut MSMEs under one roof, giving homegrown businesses greater visibility and opportunities to connect with shoppers, buyers, and new markets.

The coco-preneurs are here. Their ideas are ready to be discovered. Come meet the founders, try something unexpected, and proudly support Filipino businesses. Somewhere on the trade fair floor could be the next great Filipino brand waiting for its big break. The DTI-Bagong Pilipinas COCONUTPhilippines Trade Fair 2026 runs until August 30 at SMX Convention Center Manila, Pasay City. FREE ADMISSION.

See it. Discover it. Experience it.

Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station

MANILA, Philippines, 28 August 2026 - Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhere in between – and this passenger count continues to climb. As more Filipinos turn to the EDSA busway as their daily mode of transportation, the infrastructure around its busiest stations is being pushed to keep pace, with one of the initiatives being a direct walkway linking the bus station to SM Megamall.

The SM Megamall EDSA Busway Concourse, which opened to the public on April 2026, is an elevated, weather-protected walkway that connects the EDSA Bus Carousel’s SM Megamall station to SM Megamall Building A, eliminating the need for commuters to traverse the lengthy stretch across EDSA. It houses escalators and elevators to ensure convenient access for all, including commuters with disabilities, senior citizens, and pregnant women.

The SM Megamall busway link features escalators and elevators for easier mobility from the entrance to exit points

The concourse was developed by your most loved SM Supermalls in collaboration with the Department of Transportation (DOTr), as part of joint efforts to improve the commuter experience. The link provides direct access to the bus platform that serves northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange (PITX).

This development reflects a broader shift in how Philippine malls are evolving in design – being positioned not only as shopping and leisure destinations, but also as functional nodes within the country’s urban mobility network. SM Megamall’s busway link builds on a similar model previously introduced at SM North EDSA, signaling a pattern that may be replicated across other SM Supermalls strategically located along major transit corridors.

Under the My SM campaign, the mall operator highlights its larger commitment to enhancing and reenvisioning how daily activities – like commuting – can be made more seamless, comfortable, and safe for every Filipino. For more information, visit @smmegamall or https://www.smsupermalls.com/.

Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMX Convention Center Aura, September 22–27.

Some fairs are worth visiting for the shopping. Others for the food. BÚTLAK: The 40th Negros Trade Fair gives you 40 years of reasons to come. From September 22 to 27, 2026, the country’s longest-running provincial trade fair returns to SMX Convention Center Aura, bringing the best of Negros closer to Metro Manila shoppers for its milestone 40th anniversary.

Through SM for MSMEs, SM Supermalls continues its collaboration with the Association of Negros Producers (ANP), helping provide Negrense entrepreneurs a highly visible marketplace where their products, stories and craftsmanship can connect with more customers and potential markets.

Crafted in Negros, made to be discovered. Negrense artisans give traditional craftsmanship a fresh, contemporary spin.

This year’s theme, BÚTLAK, celebrates a legacy moving forward with fresh energy: honoring the flavors, craftsmanship and stories that made the fair an institution while giving Negrense creativity a distinctly contemporary spin. Whether you come to eat, shop, discover something new—or all three—here are 7 reasons this milestone edition deserves a spot on your calendar.

1. Because the Big 4-0 is going BIG!

Forty years doesn't happen every day. More than 115 Negrense entrepreneurs are preparing to fill 178 booths with the best of the island—from beloved food and fashion to handcrafted furniture, home accents, art and more. For longtime NTF fans, it's a homecoming. For first-timers, this may be the best year to finally discover why generations of shoppers keep coming back. Six days. 178 booths. One island's creativity under one roof.

Hot off the griddle—and always worth the wait! One of the most sought-after experiences at the Negros Trade Fair is watching the iconic piaya freshly heated and served warm on-site. Crisp on the outside with its sweet, gooey filling inside, this beloved Negrense delicacy proves that some favorites are simply best enjoyed fresh, warm, and straight from the fair.

2. Come hungry. Very hungry.

Ask an NTF regular what they're looking forward to and chances are, food is somewhere near the top of the list.

* 21 Restaurant is bringing Bacolod favorites including its Signature Batchoy, Spanish-style Boquerones and Lola Nitang's Bibingka.

* Quan Delicacies brings the ultimate Negrense comfort-food haul: classic kakanin, napoleones, chicken pie and Frozen Sud-an—including Cansi—alongside newer creations such as Puto Sorbetes and Batuan Focaccia.

* Then there's Sir and Ma'am Restaurant's heirloom Morcon, a family tradition dating back to 1962.

* Casa Carmela's small-batch Negrense dishes and culinary staples made for stocking the pantry.

Come hungry. Leave with enough pasalubong to make everyone at home very happy.

Discover old favorites and new finds from Quan Delicacies, Casa Carmela, 21 Restaurant, Sir and Ma’am Restaurant, and more—proof that at the Negros Trade Fair, there’s always something worth coming back for seconds.

3. Wear Negros differently.

This isn't heritage that stays behind glass. At BÚTLAK, traditional craftsmanship finds its way into pieces made for today's wardrobe.

Behind every contemporary Negrense fashion piece are skilled hands transforming fabric, texture, and tradition into something made for today.

Negrense makers transform craftsmanship and tradition into fashion designed for today.

* Tia Lacson The Label's Medina Collection brings effortless resort dressing in natural linen, lace, fine piña and recycled materials, with selected pieces supporting mother-embroiderers in Silay and local seamstresses across Bacolod and Talisay.

* Ellege Handcrafted Fashion keeps Negros Occidental's intricate hand-smocking tradition alive, translating a painstaking heritage technique into elegant contemporary clothing.

* And Arête brings handcrafted island-style accessories made with indigenous Philippine materials and created in partnership with local Local fashion, but make it unmistakably Negrense.

Negrense style, reimagined. From contemporary fashion to handcrafted accessories, local makers bring heritage, artistry, and modern design together—unmistakably Negros.

4. Bring a little bit of Negros home.

Consider this fair dangerous territory for anyone who says, “I'm just looking.”

* Hacienda Crafts transforms abaca, rattan, bamboo and coconut twigs into export-grade lighting and home décor while providing livelihoods to sugarcane communities during tiempo muerto. Around 90% of its artisans are local mothers who weave from home.

Hacienda Crafts: Woven with purpose. Local materials become beautiful home pieces while creating livelihoods for Negrense artisan communities.

* Tumandok Crafts Industries turns carefully treated capiz shells into premium houseware and statement décor, preserving a craft it has developed since 1988.

* Meanwhile, Artisana Island Crafts combines ceramics with wild pandan harvested from the foothills of Mt. Kanlaon to create eco-luxury table décor while supporting livelihoods for wives of local sugarcane farmers.

Crafted by nature, shaped by Negros. Capiz, ceramics, and wild pandan are transformed into distinctive pieces that bring Negrense artistry home.

These aren't simply beautiful objects. They're pieces of Negros—and the communities behind them—that you can bring home.

5. Be among the first to discover what's new.

Here's where the 40th gets particularly exciting. Five product specialists from the Design Center of the Philippines went directly into Negros workshops to collaborate with ANP makers, exploring local raw materials and combining time-honored skills with contemporary design perspectives. The result? Fresh, market-ready collections debuting at the 40th Negros Trade Fair, alongside the 2026 Bulawan Awards pieces.

After four decades, Negros isn't simply looking back. It's designing what comes next.

6. Find something you never expected to buy.

One of the best things about NTF has always been discovery.

* A typhoon once stripped Chef Mae Selene Puentespina-Resultay's Sarisa trees of their fruit. Instead of looking at what was lost, she looked at what remained—the leaves—and eventually transformed them into Rensel's crispy Sarisa Chips.

Come for your favorites, leave with a new discovery. From Sarisa chips and mosaic art to clay sculptures, NTF is full of unexpected finds shaped by creativity, resourcefulness, and purpose.

* Artist Ramon De los Santos makes his official NTF debut with Lutak Art Sculptures, combining clay and raw earth in textured works inspired by the nostalgia of Larong Pinoy.

* And NVC Foundation transforms discarded materials such as broken tiles and used Nespresso capsules into intricate mosaic art, with every purchase helping fund nutrition, education and livelihood initiatives in Negros Occidental.

Made in Negros, designed to stand out. Natural and repurposed materials are handcrafted into one-of-a-kind décor and art pieces—showcasing the ingenuity behind Negrense craftsmanship.

Come looking for your favorites. Leave having discovered a new one

7. Because when the right partners open doors, local businesses can go further.

The Negros Trade Fair has always been more than a place to shop. For four decades, it has helped give Negrense entrepreneurs a marketplace for their creativity, craftsmanship and products. This milestone edition builds on that legacy by bringing together ANP, the Provincial Government, SM Supermalls through the SM for MSMEs program and SMX Aura around a shared opportunity: helping more Filipino enterprises reach more people.

Through SM for MSMEs, SM helps bring platforms such as the Negros Trade Fair closer to a ready, high-traffic market—providing entrepreneurs with greater market access, business visibility and opportunities to connect with customers.

It's an idea at the heart of SM for MSMEs: when Filipino entrepreneurs are given the right marketplace and the right opportunities, small businesses have more room to grow.

After 40 years, NTF offers plenty of proof of what can happen when communities, entrepreneurs and partners grow together. 40 years brought them here. Come see where they go next. BÚTLAK is more than an anniversary. It's a chance to taste recipes passed through generations, wear craftsmanship reimagined for today, bring home extraordinary Filipino design, meet the people behind the products—and support businesses helping keep Negrense culture and enterprise thriving. So come hungry. Come curious. And perhaps come with an extra shopping bag!

* BÚTLAK: The 40th Negros Trade Fair
* September 22–27, 2026
* SMX Convention Center Aura

Taste it. Wear it. Bring it home. And be part of the next 40 years of Negros.