A Business With Purpose

At the heart of Ascendra’s business model is a simple but powerful mission: to make insurance and financial protection accessible to every Filipino, regardless of social or economic background. With a sharp focus on accident and health protection products, Ascendra offers coverage that is not only affordable, but also relevant to the everyday needs of Filipinos.

But beyond offering products, Ascendra is also opening doors to entrepreneurship. Through its platform, individuals can start their own insurance businesses with minimal capital and access to guided mentorship, free training, and digital tools powered by automation and artificial intelligence.

“Ascendra means ‘to rise,’ and that’s exactly what we intend to help others do,” said CEO Engr. Jurgen Daniel Gonzales, a 30-year veteran in multi-level marketing. “We are not just building a company—we are reshaping an entire industry.”

Backed by Experience, Driven by Values

Ascendra International is led by a team of industry experts with proven track records in direct selling and entrepreneurial development:

• CEO Engr. Jurgen Daniel Gonzales, one of the country’s most respected MLM trainers with three decades of experience.
• Chief Strategy Officer Joseph Lim, recognized by Business For Home as a top global networker.
• Chief of Operations Miko Imson, an international training innovator passionate about empowering teams.
• Chief Financial Officer Francesca Fugen, a serial entrepreneur and advocate for women and mental health.

Together, the leadership team represents decades of success from inside the country’s top MLM organizations. But this time, they’re charting a new path—one that promotes sustainability, transparency, and true ownership.

“Our ecosystem is designed not just for profit, but for purpose,” said CSO Joseph Lim. “We’re here to empower individuals to uplift others, create legacies, and build businesses with integrity.”

A Modern Take on Network Marketing

Unlike traditional network marketing companies that emphasize recruitment and hype, Ascendra champions a product-first, tech-powered model. Its platform is built to support long-term growth through real education, smart automation, and ethical practices.

The company’s AI-driven tools aim to reduce the guesswork for new entrepreneurs, helping them focus on growth and customer care rather than complex systems. This approach is designed to attract a new wave of Filipino entrepreneurs who want meaningful work and sustainable income—not just promises.

More Than a Company, A Movement

Ascendra International enters the market not just as a company, but as a movement for ethical entrepreneurship and inclusive financial empowerment. As the country faces growing demand for accessible insurance and sustainable income opportunities, the company is poised to meet that need head-on.

Their goal is clear: to raise the standard of what network marketing can be in today’s world—ethical, inclusive, and driven by real value.

About Ascendra International

Ascendra International is a next-generation network marketing company that specializes in distributing affordable non-life insurance products and financial services. With a strong foundation in ethics, innovation, and product-focused entrepreneurship, Ascendra equips individuals with the tools and training to build their own businesses. The company integrates smart automation and AI-powered platforms to streamline operations, promote transparency, and provide real ownership opportunities.

As it officially enters the market, Ascendra International is setting its sights on long-term impact—rising boldly, ethically, and with experience at the helm.

Fresh Offerings at the Lobby Lounge and Tap Room

In celebration of World Chocolate Day, the Lobby Lounge presents a mouthwatering Chocolate Afternoon Tea available from July 7 to 13, between 11:00 am and 6:00 pm. Guests can delight in an elegant array of chocolate-infused bites including Chocolate Scones with Raspberry Syrup, Chocolate Bibingka, Tart au Chocolate, Pralines, Chocolate Madeleine, Banana Chocolate Turon, Tablea Chicken Adobo Sandwich, and Eggplant-Chocolate Napoleon. Each set is served with a choice of freshly brewed coffee, premium tea, or the hotel’s signature hot chocolate.

Also available throughout July is the Dark and Stormy cocktail, a bold and refreshing blend of rum, ginger beer, and lime—perfect for sipping through the rainy season.

Bastille Day at the Champagne Room

Celebrate Bastille Day with a taste of France at the Champagne Room from July 9 to 15. A specially curated French set menu, available for both lunch and dinner, includes Country Pork Terrine, Onion-Wild Mushroom Soup, Lamb Rack in Herb Crumble, Ratatouille, Brie de Meaux, Cherry Clafoutis, French Macarons, and a choice of coffee of tea. This menu is priced at Php 4,688 nett per person.

Delicatessen Specials

Discover new favorites at the Delicatessen, featuring freshly baked delights and decadent sweets. Enjoy the soft, pillowy Brioche and Shokupan ideal for breakfast or gourmet sandwiches. For a luxurious bite, try the Dubai Pistachio Chocolate, a decadent fusion of pistachios and fine chocolate.

Vegan-Friendly Offers

The Manila Hotel also unveils a lineup of vegan offerings, catering to plant-based lifestyles and wellness-conscious guests. At the Lobby Lounge, the Vegan Burger featuring a hearty Portobello mushroom patty served in a vegan bun, accompanied by sweet potato fries. This dish is available at a special rate of Php 600 nett per order.

The Champagne Room presents an elegant Vegan Degustation Menu that includes Duo of Chickpea Purée and Eggplant Salad with Tortilla Chips, Tuscan White Bean Soup with Vegetables and Kale, Mixed Mushroom Potato Ravioli, Vegetable Sofrito sautéed in Truffle Oil and Herbs, Green Mango Sorbet, Strudel of sautéed Vegetables and Tofu in Curry Cream Sauce, and fresh seasonal fruits.

Over at the Delicatessen, guests can also enjoy the Vegan Chocolate Almond Cake, a rich and moist dessert made without dairy or eggs, ideal for health-conscious chocolate lovers.

Vegan Chocolate Almond Cake

 

Mid-Autumn Festival Early Bird Offer

To celebrate the upcoming Mid-Autumn Festival, The Manila Hotel offers and exclusive early bird offer on its Mooncake Box of Four. Guests can enjoy 30% off the regular price of Php 3,888 nett, now available at Php 2,721.60 nett per order, valid until September 15. Each set is crafted with the finest ingredients and presented in an elegant commemorative box that pays tribute to the iconic façade of The Manila Hotel, making it a delectable gift and a timeless keepsake. Pick-up of orders starts on September 16. The early bird offer is subject to terms and conditions. Per DTI Fair Trade Permit No. FTEB-229154 Series of 2025.

For more information, call +632 8527 0011 or +632 5301 5500, email restaurantrsvn@themanilahotel.com, or visit www.manila-hotel.com.ph.

Reducing Waste, One Refill at a Time

The Blue Box encourages the reuse of plastic bottles by allowing customers to bring their own containers and refill household cleaning products for as low as ₱5, ₱10, or ₱20, using coins, both old and new.

“In the Philippines, sachet culture has become the norm. But that convenience comes at a cost,” said Zambrano. “We created the Blue Box to change that, to give people an easier, cheaper, and more sustainable way to buy what they need.”

This innovation comes at a time when the country generates around 60 billion plastic sachets a year, according to environmental groups. The Blue Box aims to reduce that number by promoting refill culture, one household at a time.

Empowering Everyday Filipinos

The Blue Box was officially launched during the 24th Anniversary of the Bureau of Jail Management and Penology Beneficiaries Association Inc. (BJMPBAI). Through a strategic partnership, Sabon Express is now offering BJMPBAI members the chance to own and operate their own Blue Box units at a discounted rate.

Fifteen units were immediately pre-ordered during the launch, with members able to access business loans to fund their new venture.

“This innovation is not just for consumers — it’s also a livelihood opportunity,” Zambrano explained. “For someone looking to start a small business with low overhead and high demand, the Blue Box is a smart and scalable option.”

A Storefront for Sustainability

By integrating the Blue Box into both physical store locations and community spaces, Sabon Express is also helping normalize the act of refilling, turning it into part of daily life. The company envisions a future where refilling is as routine as going to the market.

In addition to savings and sustainability, the Blue Box brings convenience and control to the user. With five easy steps: 

1. Bring a bottle

2. Choose your product

3. Choose the amount

4. Insert coins, 

5. refill and go 

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant.

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts. Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

The SM MOA Sky showcases greenery and open-air spaces that promote cleaner, cooler urban living.

Championing bike-friendly cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Bikers enjoy the convenience of secure parking as SM Supermalls champions eco-friendly transport solutions.

Greening malls with native flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment.

Making public transport more convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes of transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the shift to EVs

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers.

Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A greener future for urban living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 years of building better communities

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

The fair welcomed industry professionals, wedding planners, creatives, and couples preparing for their big day to explore everything from couture bridalwear and floral arrangements to photography, catering, travel services, and more. The highlight of Day 1 was a runway fashion show featuring Filipino bridal designers, who elevated traditional fabrics and sustainable design for the modern bride. Day 2 and 3 featured talks and interactive exhibits spotlighting creative industries—from graphic design and stationery to music and event production—showing how weddings can reflect both personal stories and cultural pride.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

Ilonggo artists (L-R) Joel Ferraris and Joy Fernando at last year’s SM Art Market in SM City Iloilo.

Now, Art for Everyone expands that vision. This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community.

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Feast your eyes on Art for Everyone at 18 malls nationwide.

Participating malls and schedules:
*Visit your favorite SM mall’s social media for up-to-date information:

● SM City Clark – July 1 to 14
● SM J Mall – July 1 to 14
● SM Lanang – July 7 to 16
● SM City Baguio – July 13 to 26
● SM Seaside City Cebu – July 14 to 31
● SM City Sorsogon – July 15 to 28
● SM City Iloilo – July 15 to 31
● SM City Bacolod – July 15 to 31
● SM Center Dagupan – July 16 to 30
● SM City Baliwag – July 18 to 31
● SM City Dasmariñas – July 20 to 27
● SM CDO Downtown – July 20 to 30
● SM City Santa Rosa – July 21 to 27
● SM Center Angono – July 21 to 31
● The Podium – July 22 to 27
● SM City North EDSA – July 25 to 31
● SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. Spark inspiration, ignite your own creativity, and share the experience with family and friends.

For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.