Just recently a fashion event happened in one of the malls in the metro. It was an afternoon of celebrities, fashion and glamour. But before the glitz and glamour on the runway, a press conference was held in TGIF Restaurant inside the mall, Robinsons Place Manila. Jag Jeans Philippines introduced their latest and newest endorser and brand lover Alex Gonzaga. We've already known her from YouTube Channel which have garnered a lot of views and subscribers. Currently, she is considered as today's social media's Most Influential local personality.

Joining JAG Jeans welcomes Alex Gonzaga into their roster of endorsers. With her (Alex) different talents, an actress, singer, host and social media phenomenon, she is really the persona that Jag Jeans wants to be their endorser. Add up some of her witty Instagram posts and funny Youtube videos, Alex surely the name to be lined with JAG Jeans. She has won the hearts of millions of followers on social media.


JAG find Alex’s personality synonymous to what they stand for – authentic, original, vibrant, stylish and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J💗AG.


“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J💗AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J💗AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.

This season, the J💗AG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.


At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.


Also joined her on the runway are Pinoy Big Brother (PBB) Otso winners and housemates (FumiYam, KiaNo, LouDre, Ashley and more)

The J💗AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

Our far and short coverage of KULTURA X MARIAN RIVERA mini fashion show that showed the different personalized shirt for different personalities.

The collections are now available at any SM Department Stores.

#MarianRivera #DongYan #Kultura #Fashion #OOTD

Two great things can be noted from House of Mode Elle, fashion and charity. House of Mode Elle is not only getting beautiful from the outside but on the inside as well, it is known as the "fashion house with a heart". Just recently, House of Mode Elle held a fashion show with a cause in Robinsons Novaliches entitled "I CANCERVIVE" showcasing their students fashion, modeling and singing talents from their newly opened Mode Elle Academy.

House of Mode Elle opens the academy for aspiring students who wants to go big in the entertainment industry. The Mode Elle Academy, a school that can help them hone their skills and discover other talents as well. This school is open to kids as young as two years old. The courses offered here are modelling, acting, singing, dancing, personality development, makeup and photography. There are three categories for students enrolling, the KIDS category which ranges from 2 to 10 years old, the TEENS that is from 11 to 15 years old, and the ADULTS which starts from 16 to 29 years old.

Celebrating fashion with the leading lifestyle and shopping destination, Ayala Malls, as the season’s inspiring trends are showcased at Trinoma’s Style Origin. It is a series of activities that introduces fashion innovations and inspiring designs from contemporary local designers and from different brands.

Kwento Ni Toto enjoys a night of new style as BUM Unleashed their latest line of clothing and of course their newest brand ambassadors.  As the season change from cold to vibrant colors as so is BUM.  We all know BUM as the mysterious and dark side look of every personality, for this collection BUM engaged in something new.  It is a big change for BUM, as the it ushers in the hottest season of the year, the "rebel of fashion" is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM's street-cred, namely Ella Cruz, Nash  Aguas, Jane Oineza and Diego Loyzaga and with Bea Binene.

A good way to entice shoppers in hunting for their best outfit was a short and stylish fashion show.  Yup!  During the first day of the Great Northern Sale of SM City North EDSA a fashion show was held at the The Block.  It was called "The Block Fashion Runway".   Shoppers were treated fro a free viewing of what's the latest trend and what's new in some of the boutiques inside the mall.





Different looks and with extra twists of the our daily clothing were showcased on the runway.  The ramp clothing were items from some of the boutiques that can be visit inside the mall.  Of course models give justification on this clothes as they walk the runway.  For sure people were already thinking of what to buy during that time.



It was a short but great time to think and let shoppers have an inspiration on what to grab for themselves.  Great show!

Dell unveiled today its ultra-portable XPS 13 laptop, the most compact 13.3-inch Ultrabook featuring an edge-to-edge glass, near “frameless” display, all-day battery life, and the latest innovative technology for a superb overall user experience.



Dubbed “The Best of Technology and Fashion,” designer Pablo Cabahug unveiled a trunk collection that echoed the almost monochromatic hues of the XPS 13 Ultrabook. The creations came in the same shades as the ultra-savvy gadget: the high-gloss elegance of silver; the sleekness of ebony; and the immaculate seduction of white. Cabahug wove unto his designs not just Dell’s delicious colors but also his own brand of fashion genius that even the most jaded spectators were amazed.
 

Dell XPS 13 delivers superb craftsmanship, durability and mobility.Its thoughtful design goes beyond beauty. With bonded Corning® Gorilla® glass, machined aluminum and carbon fiber, all these are incorporated to enhance the performance of theUltrabook™. Strikingly thin, with more room to view, the XPS 13 Ultrabook™ is a slim 6 mm (0.24”) at its thinnest point and only 18 mm (0.71”) at its thickest point; featuring a 13.3" HD display cleverly fit into a footprint that's similar to an 11" laptop.




It delivers powerful performance with 2nd Gen Intel® Core™ processors, giving Ultrabook™ the speed and performance you’ve come to expect from the XPS family.“The XPS 13 is the culmination of an extensive design and development process focused on creating the best Ultrabook on the planet,” enthused Christopher Papa, Country Manager of Dell Philippines. “It is specifically engineered to help both our consumer and commercial customers become more productive and connected in every way possible. From the edge-to-edge frameless display that packs more screen space into a compact body, to the innovative carbon fiber base that is lightweight and cool to the touch, the XPS 13 exemplifies our commitment to offering industry-leading mobile solutions that deliver durability and performance without compromise.”


Always up to date, its Intel® Smart Connect Technology keeps your email, contacts, calendar and social networks up to date, even when your XPS 13 Ultrabook™ is in sleep mode. “When Dell began the conversation of what an Ultrabook could be, we carefully considered how to provide customers not only incredible mobility, but also the kind of performance experience you would expect from something much larger,” added Christopher. “A ‘good-enough’ Ultrabook wasn’t good enough for us. We were committed to developing what an Ultrabook can and should be with the XPS 13 and providing a superior user experience.”

What’s more, the unit turns on instantly and boots in as little as 8 seconds; resuming from sleep mode in just 1 second (4 seconds from deep sleep). A solid-state drive and Intel® Rapid Start Technology makes this possible.“The XPS 13 represents the most balanced of the Ultrabook class of notebooks to hit the market so far”, said Alvin Go, product manager of Dell Philippines. “Ultrabooks started by forcing people to make a choice between beauty and practicality and Dell took the time to make sure their offering would not only be very attractive, but address the critical needs of business and education buyers as well. Perhaps the best way to describe the XPS 13 is ‘beautifully uncompromised’.”


The refined features truly feel as good as it looks, due to a comfort-designed keyboard and a sleek, gesture-enabled glass touchpad. Together with Dell, Cabahug proved that, indeed, fashion and technology are not far apart but closely interwoven. And in instances like this event, are linked like peas in a pod. Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Photos courtesy of Zheyme Manahan.

We always have known BUM for their unique fashion trends and they have been one of the clothing lines that most of the teens wear around.

BUM will be having their grandest fashion on November 25, 2011 6PM at SM Mall of Asia Music Hall. To learn more about the event read more...

Press Release

Local clothing brand BUM brings the Cosplay trend to the fore with a one-of-a-kind fashion show at the SM Mall of Asia.

If you have a story to tell, don’t keep it to yourself. Flaunt and let the world know through fashion.

This has been the youth’s battle-cry these days. Not only are they daring, wearing their colors on their sleeves proudly, they are pushing the envelope when it comes to dressing up, as well.

Even the term “costume play” or “cosplay”, which is the act of dressing up as a fictional character inspired from an anime TV series, or a character they idolized, has found its way into the youth’s wardrobe. Cosplay is no longer a style but it has become a “trend” that is normally seen and worn on the streets.


To underscore this “daring” and “experimental” style philosophy, BUM is putting together a fashion show on November 25 at the Music Hall of the Mall of Asia in Pasay City.

Called Reveal Your Darkside, this fashion celebration is the culminating event of an ongoing nationwide contest. Since August 8, BUM has been receiving through its website (http://www.bumequipment.com.ph) countless entries from young stylistas who want to share the world their passion for the brand and the cosplay trend.

Interestingly, the fashion show will also showcase BUM’s new collection for the Holidays. So cosplay and BUM fanatics can expect a one-of-a-kind fashion event that would inspire them to express their angst, passion, and identity more freely through BUM Collections. Mall goers will enjoy BUM’s treats as early as 1pm with live games on screen. Shoppers can play live video games at the Music Hall venue and win fabulous prizes courtesy of our sponsors Netopia Internet Café and Ideal Vision. Register as early as 1pm and get a chance to win prizes in our event raffle such as NOKIA C1 cellphones, five (5) pieces of P500 GLOBE prepaid loads and BUM gift packs. Raffle draw will be held at exactly 6:30pm. BUM products are available at BUM Boutiques and leading Department Stores nationwide. For Show details, visit www.bumequipment.com.ph and like us at www.facebook.com/bumequip .