Easy Brand Food and Beverage Fair 2025 Draws Thousands to SMX Manila
Organized by Top Chefs Food Supplies Inc., the 2025 fair is held at Function Rooms 1 and 2 and offers free admission to all attendees. The event aims to empower micro, small, and medium enterprises (MSMEs) by showcasing cost-effective, high-quality food and beverage solutions tailored for fast-paced kitchens and small business setups.
Unlike traditional trade fairs, the Easy Brand event features interactive experiences and hands-on training sessions. Attendees can take part in workshops on how to craft milk teas, frappes, soft-serve ice cream, and chicken wings — all using Easy Brand’s ready-to-use ingredients.
- Easy Whipmate, a non-dairy cream for whipping and baking
- Easy Signature Coffee Beans, with blends from Atok, Tublay, and a 50/50 House mix
- Easy Signature Yuzu Flavored Syrup
- Easy Signature Coffee Jelly
- EasyPro Cheese Sauce
“What's inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality , [Easy Brand is proudly local... very easy, very good quality],” said Guidicelli. “What matters is partnering with trusted suppliers, and Easy Brand is just that,” he added.
“You can do what you love as long as you have Easy Pro,” added Chef Logro. “You’ll never go wrong in business.”
- Easy Culinary Cup
- Spirited Conversations: Beverage Competition
- Sparkle and Shine Cake Creation Contest Season 5
- Espresso Yourself
- Whipmate to Perfection: The Battle Begins Now
Originally launched in 2023, the Easy Brand Food and Beverage Fair has grown into a major annual event that connects MSMEs with practical tools and trusted ingredients for success. This year’s Manila edition is just the beginning — organizers announced plans to bring the fair to Cebu later this year.
Admission is free, but early registration is recommended due to limited slots. For updates and to register, visit https://www.facebook.com/EasyBrandPH.
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