Manila’s dining scene is in for a treat as the globally renowned Burger & Lobster makes its much-anticipated debut at SM, the #HomeofFirsts. Known for its wild-caught lobsters and prime-cut burgers, the restaurant is set to elevate casual dining with a touch of premium indulgence, catering to Manila’s most discerning food lovers.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.  

An Unapologetically Bold Dining Experience

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.  

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!  

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

A Taste Fit for Royalty

A Global Sensation Lands in Manila

Discover What’s New at SM Megamall

Six Universal Robina Corp. (URC) brands have earned a spot as household favorites for millions of Filipinos, based on the Brand Footprint report by Kantar Group.

The report revealed that three URC brands—C2, Nissin, and Cream All—rose in this year’s rankings. Meanwhile, Great Taste secured a spot in the top 10 most chosen brands in the Total FMCG and Beverages categories, and Piattos held its place as a top pick in the food sector.

 

In the food sector, snack brand Piattos held on to the 7th spot, while Nissin instant noodles climbed to No. 16.

Another instant noodles brand, Payless, broke into the list of Top 20 brands in the segment with a CRP of 74m, landing in 19th place in the food sector and 50th among FMCG brands.

Core variant Payless Xtra Big is still a big draw, while the still small, newly-launched Payless Sakto is already driving traction for the brand.

Cream All went up to No. 19 in the dairy sector.

As part of Kantar, Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behavior across the globe. Worldpanel continuously monitors shopping behavior to shape the brands of tomorrow by better understanding people everywhere. 

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.

Brands from food and beverage firm Universal Robina Corp. (URC) continue to be among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report