The third annual Easy Brand Food and Beverage Fair opened its doors this morning at the SMX Convention Center Manila, bringing together over 4,000 food entrepreneurs, professionals, and industry partners for a day of innovation, training, and culinary excitement.

Organized by Top Chefs Food Supplies Inc., the 2025 fair is held at Function Rooms 1 and 2 and offers free admission to all attendees. The event aims to empower micro, small, and medium enterprises (MSMEs) by showcasing cost-effective, high-quality food and beverage solutions tailored for fast-paced kitchens and small business setups. 

“Kaya tayo may ganitong event is gusto ko talagang i-showcase and ma-highlight ang lahat ng products [This event is all about showcasing our products],” said Mark Wang, Founder and President of Easy Brand. “With easy, di kelangan mahal para maging quality [With Easy, you can deliver quality without breaking the bank],” he added.

Unlike traditional trade fairs, the Easy Brand event features interactive experiences and hands-on training sessions. Attendees can take part in workshops on how to craft milk teas, frappes, soft-serve ice cream, and chicken wings — all using Easy Brand’s ready-to-use ingredients.

This year’s featured product innovations include:

• Easy Whipmate, a non-dairy cream for whipping and baking
• Easy Signature Coffee Beans, with blends from Atok, Tublay, and a 50/50 House mix
• Easy Signature Yuzu Flavored Syrup
• Easy Signature Coffee Jelly
• EasyPro Cheese Sauce

Celebrity guest Matteo Guidicelli, a food enthusiast and entrepreneur, headlined the event alongside culinary icon Chef Boy Logro and other brand Chefs Zhe Jacinto, CJ Dy, and Bam Piencenaves.

“What's inspiring is that Easy Brand is a local Filipino brand… very easy, very good quality , [Easy Brand is proudly local... very easy, very good quality],” said Guidicelli. “What matters is partnering with trusted suppliers, and Easy Brand is just that,” he added.

“You can do what you love as long as you have Easy Pro,” added Chef Logro. “You’ll never go wrong in business.”

A major draw for participants are the live competitions including:

• Easy Culinary Cup
• Spirited Conversations: Beverage Competition
• Sparkle and Shine Cake Creation Contest Season 5
• Espresso Yourself
• Whipmate to Perfection: The Battle Begins Now

The fair also features talks from guest experts on food trends, sustainability, and strategies to help small businesses grow smarter and faster.

Originally launched in 2023, the Easy Brand Food and Beverage Fair has grown into a major annual event that connects MSMEs with practical tools and trusted ingredients for success. This year’s Manila edition is just the beginning — organizers announced plans to bring the fair to Cebu later this year.

Admission is free, but early registration is recommended due to limited slots. For updates and to register, visit https://www.facebook.com/EasyBrandPH.