Just recently a fashion event happened in one of the malls in the metro. It was an afternoon of celebrities, fashion and glamour. But before the glitz and glamour on the runway, a press conference was held in TGIF Restaurant inside the mall, Robinsons Place Manila. Jag Jeans Philippines introduced their latest and newest endorser and brand lover Alex Gonzaga. We've already known her from YouTube Channel which have garnered a lot of views and subscribers. Currently, she is considered as today's social media's Most Influential local personality.

Joining JAG Jeans welcomes Alex Gonzaga into their roster of endorsers. With her (Alex) different talents, an actress, singer, host and social media phenomenon, she is really the persona that Jag Jeans wants to be their endorser. Add up some of her witty Instagram posts and funny Youtube videos, Alex surely the name to be lined with JAG Jeans. She has won the hearts of millions of followers on social media.


JAG find Alex’s personality synonymous to what they stand for – authentic, original, vibrant, stylish and values its customers like family.

With her youthful energy, genuine wit and humor, and sense of style, JAG sees Alex as the perfect brand ambassador and denim girl for its newest product line, J💗AG.


“I have always just wanted to be myself, to be comfortable with who I truly am… with my own brand of humor, my infinite energy and sense of style. JAG allows me to be all the things that I am,” shared Alex.

JAG Jeans especially created the J💗AG line for its younger market segment, featuring the latest in denim technology to keep up with today’s generation’s fun, active and creative lifestyles. The line will feature some of Alex’s favorite pieces such as the non-stretch/ comfort stretch boyfriend jeans, the 360 flex jeans made of 4-way stretch fabric, the J💗AG hoodie, along with a collection of shirts and jackets bearing the line’s special logo. This particular JAG selection gave special attention to comfort and unique styling.

This season, the J💗AG line pays tribute to the modern denim girl – unafraid, true to herself, knows what she wants, and inspires the same in others, just like Alex Gonzaga. The campaign theme exudes the 50’s diner denim chic vibe, featuring vintage Americana and bright neon lights.


At the recent JAG launch in Robinson’s Manila, Alex gamely mingled and conversed with her fans and members of the media, treating them to a number of fun and games. In line with Alex inspiring people to flaunt their own unique style, special guests were invited to decorate their JAG denim jackets with special limited edition patches. The activity kicked off JAG’s special promo where customers, for a minimum additional amount, may avail of special JAG patches that they can use to DIY their JAG jeans and jackets.


Also joined her on the runway are Pinoy Big Brother (PBB) Otso winners and housemates (FumiYam, KiaNo, LouDre, Ashley and more)

The J💗AG collection is available in all leading department stores and JAG boutiques nationwide.

LIKE and follow JAG Philippines on Facebook at www.facebook.com/jagjeans to find out more!

Kwento Ni Toto covers the event of Nature's Spring's Empowered Mom with a dark sky and pouring rain. Yes, it was raining but no matter how hard the rain we still with the coverage. It was really a dark, gloomy, and rainy weather but that didn't stop Nature's Spring to pursue with the event which is their post Mother's Day Celebration honoring the moms.

During the interview, Toni Gonzaga disclosed that she's more strict with Alex rather than her son, Seve. She even shared that she worries of what her son will be in the future. Perhaps that's natural to all moms to worry about their kids.

The event went on successfully.

#EmpoweredMoms #NaturesSpringDistilled #ToniGonzaga #SpringofLove #ToniGonzagaandSeve