Saturday, June 20, 2015

The Season’s Inspiring Trends Showcased at Trinoma’s Style Origin

Celebrating fashion with the leading lifestyle and shopping destination, Ayala Malls, as the season’s inspiring trends are showcased at Trinoma’s Style Origin. It is a series of activities that introduces fashion innovations and inspiring designs from contemporary local designers and from different brands.

Since it was launched, Style Origin has trained the spotlight on select heritage fashion brands, globacl icons as well as emerging names in the industry. The main objective is to highlight the craftsmanship and passion of these designers that delighted fashion mavens and loyal shopping patrons year after year.

Supported by its partners; Tiger 22 media corporation and its exclusive radio station partners, Magic 89.9, Wave 89.1, Jam 88.3, 99.5 Play FM and 103.5 K-Lite; and Star World, Style Origin brought in the forefront the exciting fashion forecasts and retail lifestyle must-haves through this grand runway shows aimed to invigorate fashion senses.

Following its successful launch at Greenbelt last May 8, Ayala Malls’ Style Origin unfurled the most enchanting runway for the lifestyle destination’s legendary list of international brands and local deign stalwarts in ten premier Ayala Malls. The campaign set its show at the Trinoma Mall last June 6 and 7 with three fashion shows, all under the direction of Ariel Lozada.

The first on the runway showcases the fashion for men with its theme “Mensweek” that shows collections specifically created for the male style savant’s unique tastes and needs. The fashion show is incorporated with sophisticated masculine touch from different designes such as Sassa Jimenez, Herbert Custodio, James Reyes, and M Baretto. It is followed by foreign and local brands with the theme “High Street Fashion Show” that showcases the season’s latest styles and collections from these brands. There were also special appearances from brand ambassadors and personalities like Kylie Padilla and Carl Guevarra for Skechers, Aicelle Santos, Louise Delos Reyes and Shawn Yao for Merrell, and Matt Evans for Guess.

With beautifully curated collections, inspiring runway shows, and a wider reach, Ayala Mall’s Style Origin becomes the destination where style is not only discovered, but proudly celebrated.

See more style and fashion from global and local brands with #AyalaMallsStyleOrigin.

Fashion Show : Style Origin (Mensweek and High Street Fashion)
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