TOYCON PH is the biggest pop culture event in the Philippines, and this year, we’re embracing the theme of “Celebration” in partnership with MINDstyle’s POP LIFE Festival. As we celebrate our 22nd year, we’re bringing together the biggest brand names in toys—both new and old—and connecting them with our ever-expanding TOYCON community.

★ This year, TOYCON is growing even more as we welcome the trading card game (TCG), cosplay, and battle gaming communities into our fold. Our dealer floor is larger than ever, featuring over 400 plus exhibitors and vendors to cater to all your toy and collectible needs.

One of the go to hub in SM Malls is the Cyberzone. With the launch of their new brand logo, Cyberzone invites everyone, geeks, enthusiasts or gadgets savvies to come and celebrate with them. This August it's the Cyber Month celebration  in all SM Malls and a long month full of activities, latest gadget trends, exclusive tech deals and gaming events happening in all 72 SM Malls nationwide.

“We invite all gamers and shoppers as we transform our malls into a larger-than-life e-sports arena featuring multi game tournaments and gadget deals,” said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing. 


So, what are the different ways and reasons to experience and enjoy a long month weekend activities this Cyber Month at SM?

1. Great Gadget Deals. When talking about gadgets Cyberzone is the place to go to and the best part, it comes with great gadget deals. This Cyber Month you can avail great gadget discounts, and special offerings & bundles on select items with up to 50% off in participating stores this August!



2. Battle Arena. E-games is becoming one of the sports being endorsed and gamers all over the world go crazy over multiplayer e-games. So better tag your squad and put your skills to the test at the Battle Arena happening all Saturdays of the month!

3. Cosplay Craze. Show off your talent, creativity, and costumes at the Cosplay Craze wherein participants can join a series of competitions and enjoy parades featuring their favorite characters this August! Happening on 2nd and 4th week of August.


4. Gizmo Con. Score the latest entertainment gadgets, smart home devices, audio-visual tech gizmos, and other great deals from participating Cyberzone stores, SM Appliance, The SM Store Gadgets, and Ace Hardware! Happening on 1st and 3rd week of August.

5. #GadgetGameAtSM. Head over to the #GadgetGameAtSM booth and shoot as many digital phones as you can into the virtual shopping bags within 60 seconds for a chance to win prizes!


No matter what your tech interest is – whether it be e-sports, gaming, virtual reality, music, or photography – there will be something for you at Cyberzone! For more information, visit www.smsupermalls.com.

I have been aspiring to join and participate in a cosplay event but it seems that doing one will take time for me because of the busy schedules, of course work eats most of that time. Planning what character to portray, preparing the costumes, and studying the moves of the character would definitely need time and attention. I remember doing just a plain school costume for my son do entail time and effort. That’s why I salute these individuals who create their costumes and put effort in pulling off the character out of the comic books into reality just like what I have witnessed yesterday at SM Fairview with DC Super Heroes Pocket Cosplay Competition.

There's a lot of happenings this weekend and one of them is the Pinoy Otaku Encore.  It is a Cosplayers Event and the Celebration of Pinoy Otaku Culture.


Here's their program for the weekend.  Enjoy!

• 10am - Opening
• 11am - Contests and Games

• 11:45am - FORMAL OPENING

• 12noon - 1pm - KPOP KARAOKE COMPETITION
• 1pm - 5pm - KPOP DANCE BATTLE ELIMINATIONS

• 5pm-6pm:  JPOP/JROCK KARAOKE COMPETITION BATCH 1
• 6pm - NCPH Dance Division skit Dance
• 6pm-7pm:  JPOP/JROCK KARAOKE COMPETITION BATCH 2
• 7pm - 9pm - COSPLAY RAMP IDOL and OTAKUJAM: A TRIBUTE TO PINOY OTAKU CULTURE (Cosplay Ramp is the time for cosplayers present during the event to go on stage and shine.  Please follow usual rules on cosplay stage ramp.  Each cosplayer is only allowed 30secs on stage.)

1. NCPH H2B UNLEASHED
2. Ikuso Iwa
3. H2B UNITED (http://www.youtube.com/watch?QnZc-wemJjE)
4. Stigma of Disgrace
5. MiuKiDoKaChi
6. Fighting Dreamers Band

• Awarding of Plaque of Recognition to those who had inspired and strengthened Pinoy Otaku Culture in the Philippines

1. TOEI Animation - 
2. HERO TV - for pioneering the first ever Pinoy Japanese animation channel.
3. COSPLAY.PH - for strengthening and pioneering cosplay in the Philippines. 
4. OTAKUZINE ANIME MAGAZINE - for being the premier Otaku Magazine in the Philippines
5. UP AME - for being the pioneer in Otaku in-school organization
6. Cosplay Network Philippines - for being the premier cosplay photographer organization.

• 10am: Opening

• 11am - 12pm - BANDSLAM SET 1

1. Lunch Box
2. Breaking Hubris
3. Shaolin Siomai
4. Ramoneri
5. CHRONOSUSHI-GO!

• 12noon - 2pm - KPop DANCE BATTLE FINALS

• 2pm - 3pm - BANDSLAM SET 2

1. CC Project
2. Emiline
3. Oh Behave! | Lucena city
4. ALGORHYTHM
5. RAIKA

• 3pm - 4pm - GROUP COSPLAY COMPETITION and RUNWAY FASHION SHOW

• Otaku Urule
• Justice PH
• Philippine X-Men Cosplay Group
• Project 8
• Bulacan Cosplay Mania (BCM)
• Pampanga Cosplay Alliance
• Z Warriors
• HTP Team Sunna
• Silent Hill Philippines

• 4pm - 5pm - BANDSLAM SET 3

1. Asterysk
2. CHILLICHOCO Lucena
3. Jump It Twice -  Lucena
4. Wala Pa Pong Maisip
5. Swishmax Band

• 5pm 

• 5:30pm - 6:30pm INDIVIDUAL COSPLAY COMPETITION SET A 

• 6:30pm 

• 7pm - 8pm - INDIVIDUAL COSPLAY COMPETITION SET B

• 8pm - Announcement of winners for KPop Finals, Individual Cosplay, Group Cosplay, Best Congoer Day 2, NCPH "Our Family" Poster Making Contest,Cosplay Kulturang Pinoy Photo Contest)

We always have known BUM for their unique fashion trends and they have been one of the clothing lines that most of the teens wear around.

BUM will be having their grandest fashion on November 25, 2011 6PM at SM Mall of Asia Music Hall. To learn more about the event read more...

Press Release

Local clothing brand BUM brings the Cosplay trend to the fore with a one-of-a-kind fashion show at the SM Mall of Asia.

If you have a story to tell, don’t keep it to yourself. Flaunt and let the world know through fashion.

This has been the youth’s battle-cry these days. Not only are they daring, wearing their colors on their sleeves proudly, they are pushing the envelope when it comes to dressing up, as well.

Even the term “costume play” or “cosplay”, which is the act of dressing up as a fictional character inspired from an anime TV series, or a character they idolized, has found its way into the youth’s wardrobe. Cosplay is no longer a style but it has become a “trend” that is normally seen and worn on the streets.


To underscore this “daring” and “experimental” style philosophy, BUM is putting together a fashion show on November 25 at the Music Hall of the Mall of Asia in Pasay City.

Called Reveal Your Darkside, this fashion celebration is the culminating event of an ongoing nationwide contest. Since August 8, BUM has been receiving through its website (http://www.bumequipment.com.ph) countless entries from young stylistas who want to share the world their passion for the brand and the cosplay trend.

Interestingly, the fashion show will also showcase BUM’s new collection for the Holidays. So cosplay and BUM fanatics can expect a one-of-a-kind fashion event that would inspire them to express their angst, passion, and identity more freely through BUM Collections. Mall goers will enjoy BUM’s treats as early as 1pm with live games on screen. Shoppers can play live video games at the Music Hall venue and win fabulous prizes courtesy of our sponsors Netopia Internet Café and Ideal Vision. Register as early as 1pm and get a chance to win prizes in our event raffle such as NOKIA C1 cellphones, five (5) pieces of P500 GLOBE prepaid loads and BUM gift packs. Raffle draw will be held at exactly 6:30pm. BUM products are available at BUM Boutiques and leading Department Stores nationwide. For Show details, visit www.bumequipment.com.ph and like us at www.facebook.com/bumequip .