I have seen the commercial a few times already and I never thought that it will also engage in twitter and facebook, more commonly on twitter. Social media has indeed broken the barriers. There’s no reason for people not to see the commercial, whether it is on TV or online. Plus the campaign has become more engaging and people participate in it.
Some of whom I know participated as well in Globe’s campaign and even celebrities did participate in the #TodayIwill tweets. To list some of them, below are screenshots of their tweets.
It is really nice knowing that celebrities do participate in this kind of campaign. It was even nicer knowing that rival company’s endorser also did participate in the campaign. Yes! I read it in PinoyGossipBoy’s blog that Anne Curtis Smith, the endorser of the rival telecommunication company, has indeed joined in the campaign through her twitter. Unfortunately, Anne Curtis Smith removed the tweet from her twitter account. Perhaps she realized that it was the campaign of the rival company that she was endorsing.
|This is Anne Curtis tweet taken from Pinoy Gossip Boy's Blog post.|
In my opinion, Anne Curtis should have thought about it before she posted something like it. She’s a celebrity, a public figure and an endorser so everything that she does or post should be thought thoroughly. She might get into trouble if she keeps on doing that. Nonetheless, the campaign was really appealing that’s why she was moved to participate in the campaign.
If you haven't seen the Globe's commercial, here it is and get moved by "TodayIWill!"