Kwento Ni Toto: SM Supermalls

Showing posts with label SM Supermalls. Show all posts

2025/07/05

CDA Teams Up With SM Supermalls to Promote Local Cooperatives

Toto 7/05/2025 09:52:00 AM

he Cooperative Development Authority (CDA) and SM Supermalls formalized a strategic partnership on July 1, 2025, through a Memorandum of Agreement signing held at the SM Supermalls headquarters. The collaboration aims to support Filipino cooperatives by providing access to SM’s high-foot-traffic mall spaces through the SM Weekend Market—a platform designed to highlight local products, promote homegrown talent, and boost Filipino entrepreneurship.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. “This is a historic partnership between the private and public sectors,” said Usec. Raquepo during his remarks. “We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.”

Fresh, proudly Filipino produce takes the spotlight supporting local farmers and cooperatives at the SM Weekend Market at SM City Calamba.

Shoppers enjoy direct access to farm-fresh produce at the SM Weekend Market where farmers are given dedicated selling spaces in select SM Supermalls.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

Under the agreement, CDA will endorse eligible cooperatives across the country to participate in the SM Weekend Market. In turn, SM Supermalls will make space available in key mall locations for a minimal fee—intended only to help cover maintenance costs. “The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to,” said Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls. “With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.”

Lively displays of locally grown vegetables welcome shoppers at the SM Weekend Market at SM City Southmall.

The event marks the start of a nationwide collaboration between CDA and SM Supermalls, with more updates and market rollouts expected in the coming months.

About the SM Weekend Market

The SM Weekend Market is a community-driven initiative by SM Supermalls that gives farmers and cooperatives direct access to high-foot traffic locations, helping them sell fresh, abundant harvests quickly and sustainably. By providing accessible weekend selling spaces in designated SM mall areas, the Weekend Market connects local producers with urban shoppers — creating a win-win for both communities and consumers.

More than just a marketplace, the SM Weekend Market is a purposeful movement — empowering grassroots enterprises, boosting local food systems, and fostering deeper community connections through commerce, culture, and collaboration.

updates

SM Supermalls Introduces Bold New Firsts in CDO

Toto 7/05/2025 09:37:00 AM

In the mood for fresh seafood or a quick cup of coffee on the go? This month, new food and beverage spots are opening to serve exactly what you’re craving.

From indulgent meals to grab-and-go favorites, these new dining options offer more reasons to enjoy life’s everyday moments—because treating yourself never goes out of style.

Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant.

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts. Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

updates

SM Supermalls Boosts Urban Air Quality Through Green Infrastructure

Toto 7/05/2025 09:19:00 AM

Walking through SM Supermalls offers more than just a shopping experience—it’s a chance to enjoy scenic views, spacious arcades, and vibrant greenery. Designed with comfort and sustainability in mind, these spaces reflect SM’s ongoing commitment to green infrastructure. Beyond aesthetics, the initiative supports better air quality and promotes a healthier, more livable urban environment.

Designing for people and the planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

SM North EDSA houses the first Sky Garden in an SM mall, highlighting endemic plants and water features that bring nature onto a rooftop.

The SM MOA Sky showcases greenery and open-air spaces that promote cleaner, cooler urban living.

Championing bike-friendly cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Cyclists gather at SM Seaside City Cebu, championing greener, healthier urban mobility.

Bikers enjoy the convenience of secure parking as SM Supermalls champions eco-friendly transport solutions.

Greening malls with native flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment.

Making public transport more convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes of transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the shift to EVs

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers.

Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

SM Supermalls monitors air quality in real time, empowering communities with data for cleaner, healthier cities.

A greener future for urban living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 years of building better communities

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

Wedding Fair

SM Highlights Filipino MSMEs at DTI Wedding Fair in SMX Aura

Toto 7/05/2025 08:34:00 AM

Love, tradition, and local enterprise came together at the Bagong Pilipinas Wedding Fair 2025, held from June 27 to 29 at the SMX Convention Center in SM Aura Premier. Organized by the Department of Trade and Industry (DTI), the three-day event featured more than 100 Filipino micro, small, and medium enterprises (MSMEs), highlighting local craftsmanship and generating business opportunities in the wedding and events industry.

DTI kicked off the Bagong Pilipinas Wedding Fair 2025 at SMX Aura headed by DTI Sec. Cristina Roque, bringing together MSMEs from across the country in a celebration of love, creativity, and entrepreneurship.

The fair welcomed industry professionals, wedding planners, creatives, and couples preparing for their big day to explore everything from couture bridalwear and floral arrangements to photography, catering, travel services, and more. The highlight of Day 1 was a runway fashion show featuring Filipino bridal designers, who elevated traditional fabrics and sustainable design for the modern bride. Day 2 and 3 featured talks and interactive exhibits spotlighting creative industries—from graphic design and stationery to music and event production—showing how weddings can reflect both personal stories and cultural pride.

Filipino bridal designers wowed the crowd with modern, sustainable, and culturally rooted creations at the Wedding Fair Fashion Show—proudly highlighting Tatak Pinoy talent.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls.

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

updates

SM Supermalls Celebrates Filipino Art with ‘Art for Everyone’ Exhibit

Toto 7/05/2025 08:15:00 AM

SM Supermalls is once again championing Filipino creativity with the nationwide launch of Art for Everyone, a month-long celebration of art, culture, and community taking place in 18 malls this July.

Following the success of the 2024 Art Market—which earned a Gold Stevie® Award for Innovation in the Use of Events—SM Supermalls continues its commitment to supporting the local art scene. Last year’s event featured over 1,200 Filipino artists and more than 4,000 artworks, offering both established and up-and-coming artists a platform to showcase their talent and reach wider audiences.

The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Ilonggo artists (L-R) Joel Ferraris and Joy Fernando at last year’s SM Art Market in SM City Iloilo.

Now, Art for Everyone expands that vision. This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community.

Vibrant works of art at SM Megamall.

Art for all ages at SM Aura.

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Discover various mediums of art at SM’s Art for Everyone!

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Feast your eyes on Art for Everyone at 18 malls nationwide.

Participating malls and schedules:
*Visit your favorite SM mall’s social media for up-to-date information:

● SM City Clark – July 1 to 14
● SM J Mall – July 1 to 14
● SM Lanang – July 7 to 16
● SM City Baguio – July 13 to 26
● SM Seaside City Cebu – July 14 to 31
● SM City Sorsogon – July 15 to 28
● SM City Iloilo – July 15 to 31
● SM City Bacolod – July 15 to 31
● SM Center Dagupan – July 16 to 30
● SM City Baliwag – July 18 to 31
● SM City Dasmariñas – July 20 to 27
● SM CDO Downtown – July 20 to 30
● SM City Santa Rosa – July 21 to 27
● SM Center Angono – July 21 to 31
● The Podium – July 22 to 27
● SM City North EDSA – July 25 to 31
● SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. Spark inspiration, ignite your own creativity, and share the experience with family and friends.

For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

updates

First in Pampanga: Asian Flavors with a Modern Twist

Toto 7/05/2025 07:28:00 AM

Across Asia, food is more than nourishment—it’s a way of preserving culture and tradition. From thoughtfully sourced ingredients to inventive cooking techniques, Asian cuisine reflects both heritage and creativity, making every dish a celebration of identity and craftsmanship.

SM Supermalls upholds this by delivering Taiwanese, Japanese, and Thai excellence to one of the centres of Filipino gastronomy—Pampanga. With the same sense of richness and attention to quality, Ninepot, The Matcha Tokyo, and Purple Rice establish themselves as must-try places at SM City Clark and SM City Pampanga!

Ninepot—Quality Taiwanese Hot Pot Experience

With the growing popularity of East Asian hot pot restaurants, Ninepot—its name reflecting the Taiwanese cultural belief that the number nine brings good fortune—sets itself apart by putting traditional Taiwanese flavors in the spotlight at the Tech Hub 2 of SM City Clark.

Unlike many hot pot restaurants that focus on unlimited servings, Ninepot prioritizes quality by offering carefully curated ingredients in each customizable set meal. Following a six-step process, Ninepot creates a well-rounded dining experience that highlights the richness of Taiwanese cuisine.

Each order includes a choice of protein, sides, broth, and vegetables, complemented by a dessert and a weekly special drink—completing a satisfying dining experience.

But what truly makes Ninepot stand out is its flavorful selection of soup bases, ranging from classic Taiwanese savory specials to hot and spicy picks. Among these are the signature Taiwan Stone Hot Pot, the aromatic Sesame Oil Hot Pot, the refreshingly sweet Dashi Broth Hot Pot, and the delectably spicy Szechuan Hot Pot.

The Matcha Tokyo—Haven for Premium-Grade Matcha

Matcha-inspired drinks and desserts are popping up left and right. However, despite the growing accessibility, matcha has proved to be a difficult flavor to handle—especially since matcha lovers are even more difficult to please!

But when it comes to perfecting that earthy, rich, and refined flavor, no one does it better than The Matcha Tokyo with its authentic, premium-grade selections at the Ground Level of SM City Clark.

Highlighting 100% organic matcha specials, The Matcha Tokyo is committed to promoting health and sustainability by bringing Japan’s finest matcha for daily and casual consumption.

For starters, their definite must-tries include the #1 best-selling Organic Matcha Latte—popular across all The Matcha Tokyo branches worldwide—and the Philippine-exclusive Ube Matcha Latte, which features a delightful blend of their high-quality matcha and the iconic sweet taste of purple yam (ube).

From a wide variety of matcha-infused beverages and pastries to chocolates, snacks, and conveniently available pure matcha powder—everything you can imagine to satisfy your matcha obsession is possible with The Matcha Tokyo.

Purple Rice—Thai Flavors with an Innovative Twist

Nothing is more delicious than sustainably crafted meals made rich with their culture of origin. This is exactly what Purple Rice brings to the table—introducing Thai flavors cooked through future-forward approaches to food at the Ground Level of SM City Pampanga.

Rooted in stories of heritage, environmentally conscious agricultural practices, and ultimately, a deep love and respect for Thai cuisine, Purple Rice offers a variety of creative Thai flavors fused with touches of Filipino warmth and food traditions.

Dedicated to serving authentic Thai cuisine with signature innovative twists, the uniquely colored Purple Rice takes center stage—often paired with popular Thai dishes and set against an inviting interior that enhances the experience.

Their menu features a variety of dishes, including soups like Tom Yum Talay, salads such as Purple Yam Woon Sen, and mains like Khao Soi and Pad Thai, with their best-selling meals including the Red Angus Beef Curry and Thai Halo-Halo, among other noteworthy selections.

Allow yourself to explore flavors that greatly satisfy your Kapampangan taste buds and visit Ninepot at Tech Hub 2 and The Matcha Tokyo at the Ground Level of SM City Clark, as well as Purple Rice at the Ground Level of SM City Pampanga."

Whether you see yourself as a connoisseur of particular dishes or a casual food enjoyer, SM Supermalls ensures you get the best from across different cuisines—serving flavors suited to our own taste and culture while introducing food innovations that integrate familiar practices with new experiences.

There’s always more to enjoy and more to share at SM Supermalls! For more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

updates

DTI, Retail Groups Launch Job Blueprint With SM Supermalls

Toto 7/05/2025 06:21:00 AM

The outlook for jobs in the Philippines’ wholesale and retail trade sector received a boost on June 16, 2025, as the Department of Trade and Industry, along with the Philippine Retailers Association and the Supply Chain Management Association of the Philippines, launched Section G: Job Blueprint at SM City North EDSA. The initiative featured a two-day job fair aimed at providing immediate hiring opportunities for Filipino job seekers.

(L-R): Supply Chain Management Association of the Philippines (SCMAP) President Dennis Llovido, Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua, DTI Secretary Cristina Roque, and Philippine Retailers Association (PRA) President Roberto Claudio Sr. attend the media launch of the Section G: Job Blueprint for Wholesale and Retail Trade on June 16, 2025, at SM North EDSA.

The Section G Job Blueprint, developed through extensive consultations with industry stakeholders, highlights the strong collaboration between government, the private sector, and mall leadership to address workforce gaps in retail and supply chain. Serving as a foundation for future reforms, it aims to boost employment growth by leveraging the sector’s vital contribution to the country’s Gross Domestic Product (GDP) and its role as a key employer of over 10 million Filipinos, according to the DTI.

Industry support and immediate impact

The job fair, which offered hundreds of career opportunities from leading retailers and logistics providers, drew a diverse crowd of job seekers eager to engage with PRA and SCMAP member companies recruiting for roles in merchandising, warehousing, logistics, and frontline retail.

In the photo: SM Supermalls Assistant Vice President for Job Fairs Royce Cabunag, Philippine Retailers Association (PRA) President Roberto Claudio Sr., and Department of Trade and Industry (DTI) Assistant Secretary Engelbert Chua at the launch of the two-day Section G: Job Blueprint for the Wholesale and Retail Trade Sector job fair at SM North EDSA.

“This is more than just a job fair—it’s a call to action,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.”

SM Supermalls, as host venue and promotional partner, reinforced its commitment to national workforce development and economic recovery. This event is part of SM’s ongoing support for programs that empower micro-, small, and medium enterprises (MSMEs), job seekers, and industry players.

Job seekers connect with leading retailers and logistics providers offering roles in merchandising, warehousing, and frontline retail.

With Section G now officially launched, stakeholders look forward to implementing its key recommendations and building a stronger, more resilient retail trade sector for all.

SM Supermalls joins the Department of Trade and Industry (DTI), Philippine Retailers Association (PRA), and the Supply Chain Management Association of the Philippines (SCMAP) in driving inclusive employment at the launch of the Section G Job Blueprint.

About SM Supermalls Job Fairs

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities. 

Volunteers Nationwide Join SM Cares for Coastal Cleanup Drive

Toto 7/05/2025 06:08:00 AM

More than 5,000 volunteers joined a nationwide coastal cleanup on June 7 in celebration of World Oceans Day 2025. The event, led by SM Cares—the corporate social responsibility arm of SM Supermalls—brought together people from all walks of life. Together, they collected 30,000 kilograms of trash from shorelines across the Philippines, showing the power of community action in protecting the environment.

Thousands of volunteers gather at SM by the BAY in Manila for SM Cares’ flagship coastal cleanup drive for World Oceans Day 2025, showing a united front in the fight against marine pollution.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems.

Volunteers from SM City Manila assemble at the coastal cleanup site to remove marine waste and protect vital waterways in celebration of World Oceans Day 2025.

Stepping up for a cleaner tomorrow, volunteers from SM City San Lazaro join the coastal cleanup drive---picking up trash and protecting our shores, one piece at a time.

Showing the power of teamwork, volunteers from SM City Batangas and SM City Lipa come together to make waves of change for World Oceans Day 2025.

With gloves on and bags in hand, volunteers at SM City Lucena take part in SM Cares’ Coastal Cleanup drive, reaffirming their commitment to environmental stewardship and ocean conservation.

Employee volunteers from SM Center Dagupan take action for the environment during the coastal cleanup drive, shoveling sand and debris to help restore the shoreline.

SM City Iloilo volunteers join hands with the local community of Brgy. Sto. Niño Sur, Arevalo in a coastal cleanup drive, working together to preserve the shoreline and promote environmental sustainability.

SM City Davao volunteers are out on the shore, turning dedication into action as they clean up the coast and care for the planet.

Beaming with pride, volunteers at SM City CDO Uptown and Downtown hold up the coastal cleanup banner, standing united as ocean defenders in celebration of World Oceans Day 2025.

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a one-day event—it’s a symbol of our shared duty to preserve biodiversity and inspire action for a sustainable future, while bringing lasting positive impacts to the community by advancing healthier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas
From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

Students, teachers, and partner organizations join forces with SM Cares during the Coastal Cleanup drive—demonstrating a shared commitment to environmental stewardship.

Demonstrating sustained commitment to protecting the environment, SM employee volunteers return to SM by the Bay to help protect the shoreline.

Building an #SMWasteFreeFuture
The June 7 cleanup is part of SM Cares’ broader sustainability vision through its #SMWasteFreeFuture campaign, which also includes weekly cleanups at SM by the BAY.

This May 2025, SM employee-led cleanups have mobilized a total of 279 volunteers, collecting over 4,493 kilograms of waste—highlighting their firm commitment to keeping our coasts clean on a weekly basis. These sustained efforts contributed to creating a safer, more enjoyable coastal spaces for customers, while encouraging a stronger culture of environmental volunteerism.

SM Cares’ Coastal Cleanup also supports and aligns with several United Nations Sustainable Development Goals (SDGs), most notably SDG 14: Life Below Water, by directly reducing marine pollution and protecting ocean ecosystems. It also contributes to SDG 13: Climate Action, by raising environmental awareness and promoting community-led climate resilience, and SDG 17: Partnerships for the Goals, through its collaboration with LGUs, NGOs, schools, and communities.

With two more major cleanups planned for the year, SM Cares remains determined in its mission to inspire Filipinos to take action—one shoreline at a time. For more stories and updates on how you can be part of the movement, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.