Sunday, June 29, 2014

Solaire Resort and Casino Soars High with Air Asia This July

One is not enough but two is just right! Just like any dynamic duos, partnership makes ones goal attainable and easier to achieve. Kwento Ni Toto shares one of the latest partnership happened in hotel and airline industry as Solaire Resort and Casino, the Philippines' premier integrated resort and Air Asia partnered together in a one of a kind branding project in the Philippines.

Level up! Not just above the ground but way high up on air as the bright orange color brand of Solaire Resort and Casino soar high in the sky with Air Asia's poplular Airbus A320 which will take its first flight this July.


With this branding project, Solaire will not only shine brighter outside of the hotel but will extend more of its rays in different regions of the country and beyond. Thus, promoting more of tourism. It's more fun in the Philippine and even more if you get to places faster.


“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Just like what we've mentioned earlier one is not enough as Solaire plans ahead in hopefully wrapping more airbus in the coming days. This campaign will run until 2016 which will provide enough span of time for Solaire and Air asia hit the sky with this publicity.

Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes
In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

SOLAIRE RESORT AND CASINO
Contact No. : (02) 888-8888
Email Ad. : connect@solaireresort.com
Aseana Ave., Paranaque City, Philippines
Website : www.solaireresort.com
Facebook : www.facebook.com/SolaireResort
Twitter : @SolaireResort
Instagram : @SolaireResort

AIR ASIA
Website : www.airasia.com
Facebook : www.facebook.com/AirAsiaPhilippines
Twitter : @AirAsiaPH

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