Jockey has indeed been through time and has been one of the trusted brands when it comes to undergarments. It is a global brand that has been enjoyed by many through the years it has a very rich history of innovations. One of its innovation was the use of branded waistband which marks that you're using a genuine Jockey. Since the use of branded waistband fans and users of Jockey takes pride in showing it off with pride.
Thus, the concept of the new brand message "SHOW YOU'RE JOCKEY" comes alive. Rolling out across Europe and through other Jockey International market, the tag line will be seen through different ad campaigns from online activity to billboards and to print ads showing a variety of men and women from different nationalities revealing their Jockey underwear with confident.
Just like their Jockey campaign in the 90s "LET 'EM KNOW YOU'RE JOCKEY", they wanted their present campaign to be legendary. And "SHOW YOU'RE JOCKEY" is ought to become another classic, using both men and women playfully dropping their outwear or showing just their waistband shows one good communication for the brand. Positive, upbeat and pure Jockey.
Tim Wheeler, President of Jockey's International Division said that "Our advertising campaigns have as rich a history as our company and both have won global acclaim for their bold approach to pushing the boundaries. From our first live underwear reveal, the "Cellophane Wedding", to our new "Show You're Jockey" campaign, we continue to attract consumers to the brand from far and wide. We have a rich product offering with inspiration from our roots in the USA as well as our diverse international presence, and there's no better time for us to showcase this as the campaign rolls out. We are looking to capture the hearts and souls of our consumers, by engaging them in our brand and in our products. "SHOW YOU'RE JOCKEY" is about being confident and comfortable with yourself and the brand you wear reflects that - not only is your underwear Jockey, so are you.
Jockey Women's Shapewear Collection which creates a flawless curves underneath, the Skimmies which is a seamless coverage under any outfit, and the No Panty Line Promise which is great for a little black dress are newest products of Jockey available in all leading department stores nationwide.
Here are some of Jockey products!
Jockey International, Inc.