Sunday, August 17, 2014

The Power of Midea's One-Touch Shown At The Lab-A-Fair at Brgy. Holy Spirit

Though washing is mostly a woman's chore, Kwento Ni Toto believes that at present men can also do the washing. Weekend Dads, Work-At-Home Dads, or simply great Dads experienced or still experiencing the washing. It is laundry time for them. Washing takes time, effort and money but now with the power of Midea's One-Touch washing it is reduce to time and money as effort is lessen. That power is proved in one of Midea's community event called the Lab-A Fair which happened in Brgy. Holy Spirit. People in this community experienced first hand the power of Midea One-Touch Washing Machine.

The Midea Lab-A Fair is held to let families and community to know what can Midea washing machine offer to them.  Less money, less time and less effort. The best thing is that you can still do other things while doing the laundry just like the Dancing Labanderas who dances while waiting for their laundry is finished. Yes there was the dancing labanderas present in the event. They are the ones who demonstrates how the process works.

Doing the laundry may not be the most endearing of all household chores, but Concepcion Midea Inc. (CMI) made sure that starting today, Filipino families will find doing the laundry to be fast, convenient, time-saving and affordable.

For one whole day, the Midea Lab-A-Fair showcased the helpful capabilities of the Midea One-Touch Washing Machine in enabling families to take charge of their laundry. With just one push of a button, they can now wash, rinse and dry their laundry and ensure better efficiency and delicate handling of their wash load.

A total of 10 Midea One-Touch washing machines were installed for the Midea Lab-A-Fair, with 8 positioned at the “One Touch Laba Station” at the court, and 2 units at the Demo Truck parked nearby. Each washing machine unit has a power meter installed to showcase its P1 per wash load capability.

The free laundry activity allowed 100 registrants to do the free One Touch trial, with a maximum of 8 kilos of laundry per person. To participate, barangay residents first went to the weighing stations to determine the weight of their laundry, after which, the laundry was then placed in a special bag complete with a number tag that served as the resident’s queue number for the One-Touch Laba Station. While waiting for their laundry to finish, a handful of Midea Specialists talked about the innovative special features of the Midea One-Touch Washing Machine.

Once done, the clean laundry was then placed in a special Midea laundry bag. You can really see how happy they are with their laundry bag walking out of the venue.
But the Midea Lab-A-Fair was not just about washing clothes for free. As an added treat to Barangay Holy Spirit residents, special activity booths were also set up to highlight the washing machine’s features and to deliver more fun and excitement.

The booths featured entertaining games such as “PISO Roleta Game,” “Magic Cube Game,” “Water Control Game,” and a photobooth was also set up where residents had their photos taken and got a free souvenir from Midea. Not only the residents enjoyed the games but also the media people present.

And the most awaited part of the event was the special Midea Lab-A-Fair truck, a special entertainment show hosted by Gelli Victor and Gabe Mercado with thrilling games like the “One Touch Game” and the “Pera O Batya Game,” and of course the raffle, where lucky residents took home special prizes like Midea Laundry Packages and brand-new Midea Microwave Ovens.
Of course as part of the media present in the event , Kwento Ni Toto was able to won in a special raffle for the media and bloggers. Take note I also won a monopod which is great for selfies.

According to Mr. Joeben Gamatero, Marketing Director of Concepcion Midea, Inc. “We are very delighted with the turnout and we look forward to doing this more often, particularly in barangays in Metro Manila where washing clothes is quite difficult, and drying is also a challenge given the rainy weather we have. This event is Midea’s gift to the people where they can experience doing their laundry in the most cost-efficient way and most of all, be able to enjoy doing it.”

The Midea One-Touch Washing Machine boasts of one-touch button features, as it provides 16-percent better cleaning of clothes with its 3D Waterfall feature that creates strong water current inside to enable water and detergent to penetrate the fabric more efficiently, the Water Magic Cube feature that saves time by doing away with untangling of clothes, plus Smart Sensors to ensure that the right amount of water is loaded in every wash.

Midea, one of the world’s most trusted appliance brands, is distributed in the Philippines by Concepcion Midea, Inc., a joint venture of the country’s big names in quality home appliances: Concepcion Industrial Corporation and Concepcion Carrier Air Conditioning, with the objective of bringing quality and innovative home appliances to consumers in the Philippines.

Our experience with Midea can perhaps be best described as exciting and amazing because of how the machine works and its end result. It is amazingly a hi-tech washing machine created for the family. Kwento Ni Toto and Daddy Yashiro's Journal would be delighted to host a Daddy's Laundry Day Experience for the Dads.

"Live Different Choose Different"
Midea's Lab-A-Fair
Concepcion Midea
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