Sunday, May 22, 2016

The Power of X with Caltex, Experienced by X-Men Fans

When X becomes more than its simplest meaning made an excitingly new world for enthusiastic fans and mall-goers as one of the known fuel company, Caltex, partnered with 20th Century Fox for the latest installment of the most-anticipated blockbuster movie X-Men: Apocalypse and gave X-Men fans the chance to experience the Power of X which happened at the SM Mall of Asia Atrium.

The venue emulated the weirdest mansion, the X-Men School for Gifted Youngsters where mall-goers enjoyed exciting activities that of course comes with a chance to win exclusive X-Men gift bags. Who wouldn’t get familiar with the school where gifts are empowered and mastered.

Participants made an exquisite release of their mutant abilities during the Race to The Power of X arcade challenge. They also released their strength in the Release the Power of X hammer game and tested their minds in the Match the Power of X Challenge. They also had their selfies with their favorite X-Men characters taken at the photo booth.

The event also served as the launch pad for Delo Sports with Isosyn Technology where motorists learned how to protect and maximize the power of their car engines at the Caltex Delo sports product demo area.

Joseph Bronfman, CPI Area Business Manager for Lubricants, Philippines and Vietnam says that “At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex Havoline and Delo engine oil is imbued with the power to protect their engines and deliver optimized performance. To help our customers ‘Enjoy the Journey’ even more, we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting one.” He even added that , “This is also a very opportune event as we introduce Delo Sports, the latest from the Caltex diesel engine oil product family, which will allow motorists to experience the full power and performance of their diesel engines in their everyday drive.”
The event was packed with full power of X as Caltex and X-Men made a powerful release of opportunity for everyone to experience.

Product : Delo Sports with Isosyn Technology

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