HOPE Launches ‘Generation HOPE’ to Help Build More Public School Classrooms

HOPE, the Philippines’ first certified B Corporation and a pioneer in social impact, has launched Generation HOPE—a new partnership aimed at addressing the country’s growing need for public school classrooms.

The initiative brings together top brands, including BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies. Through this collaboration, consumers can support the construction of classrooms by choosing to buy from participating companies. The goal is to give every Filipino child a safe and comfortable learning space by narrowing the education gap.

HOPE Founder Nanette Medved-Po and Education Secretary Sonny Angara marked the launch by placing a symbolic puzzle piece on the HOPE Wall, representing unity and shared responsibility in improving education for Filipino students.

 

The launch was held in partnership with the Department of Education (DepEd) and was attended by DepEd officials and representatives from all partner brands.

HOPE Founder Ms. Nanette Medved-Po speaks about the Generation HOPE campaign and its mission to bring together communities, partners, and everyday consumers to support public school education in the Philippines.

“Filipinos always come together in times of need. In a world that is increasingly divided, let's harness that power every day to support something we can all agree on: investing in the youth of this country to build a nation and ensure a brighter future,” says HOPE Founder Ms. Nanette Medved-Po.

 

To bring this vision to life, HOPE and its partner brands have created unique ways for Filipinos to enjoy being part of this movement.

BDO customers will soon be able to own a BDO “HOPE in Every Spend” credit card, and a portion of their spend using the credit card will automatically be donated to building public schools. More than that, they can convert their Rewards points into donations, and a portion of the annual membership fee will also be donated to HOPE.

Carmen’s Best is preparing limited-edition offerings—Hope in a Scoop and Hope in a Pint—that blend indulgence with impact.

Grab users will have the option to use GrabRewards points to support classroom construction and make donations.

 

Aivee Clinic will introduce the Aivee x HOPE collection, featuring limited edition items like bags and tags, along with specially designed Skin Bank cards for the cause.

Penshoppe is launching an exclusive line of HOPE-themed t-shirts, hoodies, caps, and bags.

SM Supermalls will donate a portion of sales from SM-branded water bottles sold at partner food merchants.

Sunnies will unveil a clean lens kit and specially designed Sunnies Flask for this collaboration.

Each product from the partnership offers a simple, tangible way to help build a better future through education.

DepEd Secretary Sonny Angara talks about how the Generation HOPE campaign helps address the classroom shortage in public schools, strengthening the foundation of quality education for Filipino students.

 

Working closely with DepEd, HOPE ensures that every classroom built directly addresses the most urgent needs of public schools across the country.

DepEd Secretary Sonny Angara highlights the importance of collaboration in this cause. He said, “Education is not just a duty, it’s a solemn responsibility we all share. When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and pave the way for every Filipino child to learn in a safe and inspiring environment. Education is how we secure the future of our nation.”

For more information, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.