FWD is the sponsor of the "World's Coolest Marathon"! Yes, it is the coolest, literally, because the marathon is happening in one of the below zero degree places in the world. Where else but the North Pole, the "FWD North Pole Marathon".

Another great news FWD Philippines brings is its campaign "Fearless in the Arctic". At a media event held few days ago, FWD Philippines introduced its representative runner for the FWD North Pole Marathon, Ms. Joyette Jopson.  During the media event, full support were showed to Ms. Joyette, from the squad member to FWD Philippines executives, to members and supporters. Ms. Joyette is a triathlete, 2014 Ironman 70.3 Philippines Filipino Elite Champion, and FWD Financial Wealth Officer. She will be flying to the northernmost point on Earth to represent the Philippines in the forthcoming FWD North Polo Marathon. Imagine the cold weather, the terrain, and the challenge.

“FWD is extremely proud to continue our support for this challenging and one-of-a-kind event, as it resonates our core values of empowering people to pursue their passions and explore a lifetime of limitless possibilities,” said FWD Life Philippines President and Chief Executive Officer Peter Grimes said. “Moreover, as a Pan-Asian insurer, we are a strong supporter of Asian achievement, endurance, and excellence.”

Jopson will be joined by FWD representative runners from Hong Kong, Japan, Vietnam, and Thailand, collectively called FWD Team Asia, as well as runners from around the world, in what is dubbed as one of the world’s most challenging and grueling sporting events.


“We chose Joyette as the Philippines’ representative to the FWD North Pole Marathon this year because of her indomitable spirit, something that will help her conquer the North Pole. As the first Filipina who is set to conquer the marathon, she will proudly bring both FWD and Filipino Pride to the world stage,” Grimes added. “Joyette has broken her own barriers as a triathlete, competing with the most experienced athletes in the world, and this is why we believe she is perfect to be the country’s representative this year.”

“As an FWD Financial Wealth Officer, I take to heart our mission to take care of our customers’ financial future and change the way people feel about insurance,” Jopson said. “I am truly grateful to have been chosen to represent FWD and the Philippines in the North Pole Marathon as this really will be a once-in-a-lifetime experience for me! Inspired by the FWD’s Get Ready to Live brand spirit, I will bring with me relentless courage and determination against the world’s harshest conditions as I aim to make my country proud.”

How extreme is the "World's Coolest Marathon"? Well, as what the Guinness World Record recognize it the "Northernmost Marathon on Earth" is a very unique and extreme marathon, it is run on a small 4.22-kilometer (2.62-mile) loop about 10 times, over hard snow or ice. This marathon is recognized by the Association of International Marathons & Distance Races (AIMS). Adding to its uniqueness, it is the only certified marathon that is run entirely on the frozen water of the Arctic Ocean.


Toughest marathons it may seems but we know Filipinos can conquer everything and Joyette, she'll the first Filipina to conquer the "World's Coolest Marathon".