MANILA, Philippines—March 2012—Car trouble in the middle of any Philippine road can't be fun.
It doesn't matter what it is—an overheating engine, a radiator leak, a cracked tank, a damaged fan; the experience of your car breaking down on your way to work, to school, to your house, to wherever, is never a pleasant one. It's also likely to cost plenty of time and money, to be spent on emergency phone calls, towing services, repairs at the automotive center, replacement parts, and other incidental fees. One way to avoid these costs—to prevent the problems from even occurring—is to let the experts take lead.
"A quick and cheap fix might temporarily remedy faulty machinery, but it provides no guarantee that the problem will go away," says Mike Gonzalez, General Manager of Roberts Automotive and Industrial Parts Manufacturing Corporation (RAIPMC). "Upon evidence of any car trouble, too many will act without a sense of urgency, too many will fall into thinking that band-aid solutions are going to address critical issues with the car."
By "quick and cheap fix", Gonzalez means the tendency of car owners to buy surplus auto parts, to patronize service shops that don't offer warranties, or, as a first option, to DIY: do it yourself. But cutting corners isn't a good idea—especially not in a country where the high-temperature climate and traffic conditions place a significant strain on a car's engine bay. Radiators, in particular—the part that cools a vehicle's internal combustion engine and stabilizes temperature within the entire system—are prone to deterioration and damage. Yet despite the knowledge that the radiator is a priority component, car owners continue to be lured by "cheap and used" instead of "brand new," by low cost estimates instead of bottomline value.
"It's important to realize that problems with a radiator can't be solved by having it repaired, or by a replacing it with a surplus or used radiator," notes Gonzalez. "It's much more practical to make the switch to a brand new radiator."
To galvanize car owners into action, RAIPMC is working continuously to supply “Evercool,” the company's acclaimed line of high-quality automotive radiators. Launched in 1993, Evercool has since expanded to include 350 models of radiators, for cars, trucks, buses, agricultural machinery, industrail equipment, even computers and power plants—each model built to deliver world-class performance, rock-solid durability, and value-driven practicality.
With an ISO 9001:2008-certified quality management system, JIS-compliant (Japanese International Standard) materials, and a manufacturing process that subjects each Evercool radiator to a number of rigid quality and durability tests, RAIPMC is able to create radiator products that don't let customers down on the road. The reliability of Evercool, in fact, has already been recognized by its growing clientele of original equipment manufacturers (OEMs), including Mitsubishi Motors Philippines, Isuzu Philippines, Columbian Motors, Pilipinas Hino, and Suzuki.
All Evercool radiators are certified 100 percent leak-free, with a life expectancy of around 100,000 kilometers and—with proper maintenance and care—5 or more years of usage. They are also equipped with more water tubes and cooling fins than that of other radiator brands, thus maximizing cooling efficiency even amidst tropical temperatures and extreme driving conditions.
"By the way it looks and the way it works," Gonzalez says, "Evercool represents a unique design breakthrough, carefully crafted in a way that helps prevent the car's engine—and the car owner's temper—from overheating."
RAIPMC's expertise is not limited to manufacturing. The company is also known for its signature brand of service excellence, something that surplus parts sellers, shady dealers, and less capable service shops can't claim to provide. Apart from a strong warranty that protects each Evercool radiator against defects, RAIPMC also offers complete radiator assembly, special fabrication, supply of core, and recoring services—delivered by well-trained professionals who work to meet the highest standards and lift the burden off your shoulders (and pockets).
As RAIPMC's product and service portfolio for Evercool continues to expand, car owners now have a much more valuable solution to car trouble than surplus shopping or a DIY fix. Let the experts take lead—and let the joyride roll ever onward—with Evercool.
For more information about RAIPMC, visit www.roberts.com.ph.