iButterfly Spreads at SM Megamall

Not really present when this event happens but my correspondent was able to be there again and have a great time watching those iButterfly fly around on android operated gadgets.  As usual there were games, raffles and prizes given away to people who graced the event.


To sustain the campaign and fully let people be aware of the iButterfly, SM MEGAMALL launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba Café, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.

The event was held at the SM Megamall Mega Atrium last June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.


For the benefit of those who hasn't enjoyed catching those butterflies yet here's a detailed explanation about it.

SM Supermalls released the SM iButterfly, an Augmented Reality Application on your IOS and Android mobile devices last May 5, 2012 at select SM Supermalls. SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu simultaneously launched the iButterflies. Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall.

It uses 3 technologies: Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are. It is definitely a unique way of enjoying promos from our tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, MangInasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!

Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App. Once downloaded, open the App and start catching iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.

For more information, you can visit our dedicated iButterfly website at: www.smibutterfly.com or visit our Facebook page: www.facebook.com/smmegamall

Download, catch and win now!