Monday, February 25, 2013


After his very successful venture into artist management, former Hale frontman Champ Lui Pio, now CEO of Mecca Music, proudly announces the launch of Luigi D'Avola-- a fresh new face and talent who brings more to the entertainment world than just music.

“At Mecca Music, we take pride in producing and managing our artists. It’s a process that we put a lot of time and hard work. We really invest in our artists and make sure we guide them to reach their full potential. Luigi is a testament to that commitment, we are very excited to launch his music which we have worked on for almost a year now. We believe that he will break grounds in the music industry this 2013.” Lui Pio said

Eighteen-year-old and hails from Cebu, Luigi D’Avola (pronounced as Da-vola) is getting ready for the limelight as his first single, “Take A Chance"-- saccharine, bubble-gum pop track that speaks about moving way beyond limits— debuts atop the radio lists.

“Take a Chance” music video have already pleased thousands of teenage girls on his YouTube debut which collected 20,000 views in three weeks ( and sent Luigi on MYX Channel Pinoy MYX Countdown’s top 15 in just two weeks.

Following up on the success of Mecca Music’s talent Somedaydream, Lui Pio signs D’Avola with a debut album slated March of 2013. D’Avola a budding star in his own right, having worked with the likes of multi-awarded sound engineer Angee Rozul and Monty Macalino of Mayonnaise while completing his album says he was immediately drawn to Lui Pio’s “determination and passion for music.”

Coming from a family of musicians-- a brother to Urbandub’s lead vocalist Gabby Alipe-- D’Avola also says, “Here’s a small dream to finally making it bigger than I wished for,” taking a leap, crossing boundaries and pushing the limits while still staying true to himself.

D’Avola was first introduced through SMART Telecomm’s LIVE MORE campaign with a music video for the song “It’s Your Life” joining Somedaydream and Lui Pio. Currently, D’Avola is doing live performances across Metro Manila with a growing fan base on Facebook, YouTube and Twitter.

Lui Pio shares, “My mission is to uplift the quality of music in the country, to introduce new and fresh music. I want to excite music lovers out there and to challenge the norm. Managing and producing is very personal to me, I want my artists to share the same passion for music.”

After Mecca Music’s success since 2011, Lui Pio himself has proven that he has the talent and ear to craft a hit record. Somedaydream became one of the fastest rising artists since his debut in 2011 with the commercially acclaimed song “Hey Daydreamer” capping up projects with Selecta’s Cornetto, Coke, Yamaha and SMART.

Recently, Somedaydream was awarded as 2012 MYX Music Awards’ Favorite Celebrity VJ; 25th Awit Awards’ Most Downloaded Song and Most downloaded Ring Back Tone for “Hey Daydreamer”; and RX 93.1’s Song of the Year for the song “Sing This Song.”

To download “Take a Chance” on My Music Store:

To download “Take a Chance” on iTunes Philippines:

To vote “Take a Chance” on MYX:
For more information on Mecca Music’s artists, please visit:
Luigi on Facebook-
Luigi on Twitter-
Somedaydream on Facebook-

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