Friday, June 20, 2014

#SanibPwersa, Colt 45 Celebrates the Brotherhood Bond With a Fist Bump

Gone are the days of high-five, it’s an obsolete thing already for modern Pinoys because what mostly done now are the fist bump. Kwento Ni Toto tells a story of the brotherhood bond behind the fist bump. As most “Kanto Boys” would say when they meet and greet “pisbum pre” or “kasa mo pre” which literary mean fist bump and this happens when ever close friends get together for some happening and just plain chatting. Colt 45 embraces this new trend and Filipinizes it by calling it “Sanib Pwersa” as it re-introduces itself to the country in its latest “brewed for brotherhood” campaign.

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserved to be called their “bros” or “brads”, a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.

Greg Anonas, Asia Brewery Inc. Marketing Manager for Alcoholic Beverages, says “The new Colt 45 was brewed with brotherhood in mind from concept to conception,” he added “Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand’s flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!”
During the reintroduction of the new Colt 45 media and bloggers were given a bottle to taste and experience the reformulated beer which is perfect for sharing. According to Dr. Alberto Rivera, Asia Brewery Inc. Brewmaster “We’ve improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result is a more flavorful beer that has more character and is closer to the ideal.” Kwento Ni Toto can attest to that as the flavor and the aroma did changed and it tasted even better than before.
Colt 45 not only reformulated the flavor of the beer, they also changed the entire packaging and logo of the brand. Moving off from the usual representation of the colt and moving the letters with a much bolder look and the best part is the iconic fist bump on the label and on the bottle’s neck. With this new look of Colt 45, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45’s latest brand ambassadors, joined forces to write a song about “Sanib Pwersa” in record time in celebrating the depth of friendship and brotherhood that the new Colt 45 encourages.

“It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours,” shares Raymund. “Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contribute something to the table and how great things happen when you and your bros come together.”
“Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than the Raymund Marasigan,” adds Abra.

The all-new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sar-sari stores across the country for a suggested retail price of Php21.00 per bottle.
Join the Colt 45 Philippines brotherhood today through their Facebook community page, Colt 45 Philippines, and follow them on Twitter at @Colt45PH. Make sure to use the hashtag #sanibpwersa. Subscribe also to their Youtube channel Colt 45 Philippines.

Brand Ambassadors : Raymund Marasigan and Abra
Website :
Facebook :
Twitter : @Colt45PH
Youtube :

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