Showing posts with label Colt 45. Show all posts
Showing posts with label Colt 45. Show all posts

Friday, June 20, 2014

#SanibPwersa, Colt 45 Celebrates the Brotherhood Bond With a Fist Bump

1:37:00 AM

Gone are the days of high-five, it’s an obsolete thing already for modern Pinoys because what mostly done now are the fist bump. Kwento Ni Toto tells a story of the brotherhood bond behind the fist bump. As most “Kanto Boys” would say when they meet and greet “pisbum pre” or “kasa mo pre” which literary mean fist bump and this happens when ever close friends get together for some happening and just plain chatting. Colt 45 embraces this new trend and Filipinizes it by calling it “Sanib Pwersa” as it re-introduces itself to the country in its latest “brewed for brotherhood” campaign.

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserved to be called their “bros” or “brads”, a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.




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About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

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