Think your denim utters nary a word about you? We beg to differ.
Take bell bottom jeans, for example. These pants, with their iconic bell-shaped hems, were introduced innocently enough—sailors in the U.S. Navy first wore them in the 19th century. By the late 1960s, however, these exaggerated flares had been adapted by fashion-forward teenagers, not only as adolescent garb, but also to show a generation’s counterculture sensibilities. Even today bell bottoms speak so symbolically that they’ve become a key emblem of the 1970s, as much as a tie-dye headband.
Sporting bell bottoms in modern times isn’t out of date, but simply retro-chic, depending on your overall sense of style. Luckily, you’ve got plenty of other denim options—from skinny jeans to colored jeans—that speak volumes, too.
So what are the new fashion rules for wearing denim? Just one: DENIM RULES!
Jeans, in all their body-contouring comfort, can be worn everywhere—from the office to after-work parties. Whether you want to live in denim at work or play, the key is adapting jean-altering trends to suit your own style.
What do your jeans say about you? From revealing classical leanings to trend-spotting clues, we’ll tell you how your jeans are spilling the beans. But first, we’ll look at the different types of jeans out there.
Finding that elusive, yet perfect jean for your body type and personality can take a lot of time. Luckily, SM Supermalls will be holding a month-long jeans festival this July. Celebrating fashion that never goes out of style, SM will showcase a wide variety of events for denim lovers everywhere.
Check out THE DENIM BAR and get stylish ideas to rock your denims. The goal is to create the perfect outfit for you from their wide selection of jeans as well as tops, shoes and accessories.
See the latest styles and the hottest models at THE DENIM RUNWAY, a fashion show dedicated to all this denim.
Find denim on sale in every style at THE DENIM HUB, a bustling bazaar featuring all your favorite jean brands.
And finally, with THE DENIM LOOK BOOK, follow the country’s most popular fashion bloggers on Facebook, Instagram and Twitter to see how they style their denims.
Get the style inspirations and trend updates. Join the hippest fashion events. Be part of THE DENIM MOVEMENT this July at SM Supermalls.