Friday, April 10, 2015

Reef Fashion Tech and the Surf 7107 Docu Premier

As summer officially rolls into the Philippine Island so is Reef's newest fashion collection introducing “Swellular Technology” together with the debut of the documentary film about Filipino surfing lifestyle. During the event which was held at the Bay side of SM MOA, Reef presented its latest men and women's footwear collection and Reef's Rover Collection which shows head-to-toe outfits which reflects Reef's Just Passing Through mentality, a styles that are relaxed yet cool, recalling laidback summers and great waves.

Reef highlights their footwear Swellular Technology which is made up of three distinct layers. The first part is a super-soft, contoured Swellular foam deck for comfort, followed by a medium-density Swellular midsole for support and finally, Reef's signature Swellular high-density rubber outsole. According to Carlo Dionisio of Reef Philippines, "The Outsole is an example of Reef's commiment to form and function, with tread patterns that mimic lines of ocean waves and ultimate comfort, support, traction, and versatility."



Aside from the fashion show presented during the event, Reef debuts a documentary film about surfing lifestyle here in the Philippines. The documentary is entitled Surf7107 and it is produced by Reef which shows and tells how surfing started in La Union. The positive impact of surfing in a small town where one of the country's first surf schools was opened becomes evident. The community thrives as it grows into a tourist destination with surfing as the key attraction. It shows how job opportunities for surfing instructors as schools open, not to mention the related business generated from these activities.
A bit of history about how Reef started. Reef was formed in the early 80's by Argentinian brothers Fernando and Santi Aguerre. Combing their strong entrepreneurial spirit with their passion for surfing, the brothers built Reef as the top sandal brand in La Jolla, California. Their innovative sandal design, the Striped Smoothy, known for its bold stripes and comfortable foot bed, has become a classic and continues to be a top seller. Reef's official Birthday which is recognized as "Saint Reef" day is Monday November 26th, 1984.
Today, Reef is a worldwide name in surfing that has grown beyond sandals. Reef has become an authentic surf brand offering men, women's and kid's innovative footwear and apparel.

Watch out for my review of this comfy footwear.
Reef products can be found at the following establishments:

G-Force Trinoma,
G-Force SM Cebu
G-Force Ayala Cebu
G-Force Bonifacio High Street
G-Force Centrio Cagayan De Oro
G-Force Greenfields Sta. Rosa
G-Force Harbor Point Subic
G-Force Mall of Asia
G-Force Shangri-La
G-Force North Point Bacolod
G-Force Mactan Pueblo Verde
G-Force Abreeza Davao
G-Force Mega Mall
G-Force Marquee Mall Pampanga
G-Force Newport

Surfing Brand (Footwear and Apparel)
Website :
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Twitter : @reef84
Instagram : @reef_usa

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