Friday, May 24, 2019

Baby Company Promotes RA 11229 that Mandates to Buckle Up Your Babies


I hate it when I see babies or children seated in front of the car. Perhaps and because I'm a Dad I know that it is risky and your putting the life of your offspring in danger. That's why I'm so glad when Baby Company, the Philippines leading baby store, launches Baby Company Buckle Up Baby, the biggest child car seat caravan in SM Mall of Asia. Plus what I'm interested is that the passing of the law and actually going through the caravan by sharing, supporting, promoting and informing the public about this law, the Republic Act. 11229, the Child Safety in Motor Vehicles Act.


The enacted law seeks to protect children whenever they are brought into a motor vehicle. It is in response to the increasing number of child fatalities due to vehicular accidents. The Department of Health, released its notes indicating that vehicular accidents are now the second leading cause of death among children ages 0 to 17 . This is really an alarming figures and an escalating situation with an increasing number of vehicles on the road.

The Child Safety in Motor Vehicles Act clearly mandates two main thing
  • The mandatory use of appropriate child restraint system. 
  • No children under 12 years old should be placed in the front seat. 
It's great that this new law is being promote to raise awareness. Thanks to Baby Company for spearheading a campaign like this to educate parents and provide a venue to showcase a large number of child car seats. More options for parents to choose from and be safe at the same time.


“It is important that child car seats meet the safety standards and we have partnered with the world’s leading child car seat brands,” said, Cheryl Justiniano, Sr. AVP for Marketing. “Together with Baby Company, we have Aprica, Chicco, Graco, Joie, Maxi-Cosi, and Picolo to showcase their products, and importantly, lend their expertise in choosing and fitting the child car seats,” she added.




Sharing the message of safety to more parents, Baby Company Buckle Up Baby child car seat drive will be visiting other malls in the coming months. It will continue to showcase the importance of child passenger safety and provide parents that chance to choose and get the child car seat that is best for their child.

Cheryl Justiniano added, “Getting a child car seat is not a one-size-fits-all, the child car seat matches a specific age, weight, and length of a child, so it is important that parents have a venue to learn from the experts, even try out the seats before they decide to get one for their child”.


Child car seats follow an established standard to group child car seats to match a child’s age, weight, and length. Group 0 is from birth up to 4-6 years old and with a weight of 0-25kg. Group 1 is from birth up to 12 years old and with a weight up to 36kg. Group 2 is from 9 months to 12 years old and with a weight of 9 to 36kg. And finally, Group 3 is from 4 years old to 12 years old and from 15-36kg. There are child car seats that have combined groupings to allow more options.


Child welfare and safety is now everyone’s priority, especially in motor vehicles. It is the right time to visit Baby Company Buckle Up Baby to choose the right child seat for every child.

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