Over the past few years, bloggers have changed the landscape of marketing and advertising. Blogsites have been the source of information for different reviews and opinions about brands or products. The 'personal experiences' became the voice up to the point of influencing someone in choosing or buying a specific brand or product. Bloggers became influencers!
The Influencers
Referencing Google, Wikipedia, and Merriam Webster, the term influence is basically about the capacity to affect others in indirect or intangible ways, causing a change in the character, development, or behavior of someone or something. So, if a person influences an individual, we can infer that a person can be called an influencer.
Way back before the digital era, the term influencer was for individuals who have introduced a change in the landscape of history. Today, the term influencer is in the digital world where experience is the key, affecting individuals with their choice. Whatever is the use of this term, one thing is for sure it affects you directly or indirectly.
The Blogger in Me, How I Started and Challenges I Encountered
In my case, I am grateful that I'm part of this growing community. Starting from writing about myself and my experience being a father, up to this time that I am writing reviews for different brands. Of course, personal touch should always be part of every story. Readers are looking for that kind of personality in a blog post.
My journey as a blogger has never been simple. It was a rollercoaster ride, from experiencing spending hours in a computer cafe to owning my laptop and getting one of the fastest connections of internet service providers. When I was still renting in a computer shop, I remember missing some writing opportunities before because of having no internet connection at home, plus the time difference. Most of the writing gigs were from abroad, and there's a big gap in time. I always receive their notification at night time, and that was my time to sleep.
Another challenge that I encountered going through the journey of being a blogger is my writing skills, well, I'm not born in an English-speaking community or country, so it has always been hard for me. I indeed struggle writing articles and stories to convey my thoughts and experiences. I never had that confidence with my work. Though I know how to write and speak, it is still the comfort level with the English language. It is not the same as the people born with it. But because of the possibilities of work and perks, I pushed myself to learn more by reading different grammar books, learn more about the formats in writing, and practiced expressing my thoughts in writing. With this, I was able to hone my writing skills and move a level higher.
The Evolution, The Blogger's Evolution
It is just like the caterpillar that turns into a beautiful butterfly, bloggers must also undergo evolution, and these changes somehow helped create a path. It is a way to show that there's more to offer than just a few lines. I remember I presented a similar topic about evolution at a bloggers' summit. That was probably my first evolution, speaking in a crowd of fellow bloggers.
Then came the opportunity to directly coordinate with some brands to market their products and promotions online. It was a great experience. It's overwhelming, but of course, we all need to ground ourselves in these opportunities.
The Love for Writing
Before, it was all about admiration! The stories and the experience of bloggers piqued my attention. Now, it's all about creating natural stories that can entice others to read. interesting
Of course, there are still the invites, the reviews, and the products, but what makes it more appealing is how you make that creation meaningful and informative, not just for you but for your readers. You can describe it in a thousand words or more, but the truth and honesty should always be there.
If you love writing, express it! Who knows you might influence a big name.
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