A new chapter in the Philippine financial and network marketing landscape officially began on June 30 with the soft launch of Ascendra International, a rising company that aims to disrupt traditional multi-level marketing by focusing on affordable non-life insurance products and genuine financial empowerment.
Held at the 6th Floor of the Global Link Center in Mandaluyong, the launch event gathered partners, guests, and industry veterans to witness what the company describes as a “values-driven evolution” in the world of network marketing.
A Business With Purpose
At the heart of Ascendra’s business model is a simple but powerful mission: to make insurance and financial protection accessible to every Filipino, regardless of social or economic background. With a sharp focus on accident and health protection products, Ascendra offers coverage that is not only affordable, but also relevant to the everyday needs of Filipinos.But beyond offering products, Ascendra is also opening doors to entrepreneurship. Through its platform, individuals can start their own insurance businesses with minimal capital and access to guided mentorship, free training, and digital tools powered by automation and artificial intelligence.
“Ascendra means ‘to rise,’ and that’s exactly what we intend to help others do,” said CEO Engr. Jurgen Daniel Gonzales, a 30-year veteran in multi-level marketing. “We are not just building a company—we are reshaping an entire industry.”
Backed by Experience, Driven by Values
Ascendra International is led by a team of industry experts with proven track records in direct selling and entrepreneurial development:- CEO Engr. Jurgen Daniel Gonzales, one of the country’s most respected MLM trainers with three decades of experience.
- Chief Strategy Officer Joseph Lim, recognized by Business For Home as a top global networker.
- Chief of Operations Miko Imson, an international training innovator passionate about empowering teams.
- Chief Financial Officer Francesca Fugen, a serial entrepreneur and advocate for women and mental health.
“Our ecosystem is designed not just for profit, but for purpose,” said CSO Joseph Lim. “We’re here to empower individuals to uplift others, create legacies, and build businesses with integrity.”
A Modern Take on Network Marketing
Unlike traditional network marketing companies that emphasize recruitment and hype, Ascendra champions a product-first, tech-powered model. Its platform is built to support long-term growth through real education, smart automation, and ethical practices.The company’s AI-driven tools aim to reduce the guesswork for new entrepreneurs, helping them focus on growth and customer care rather than complex systems. This approach is designed to attract a new wave of Filipino entrepreneurs who want meaningful work and sustainable income—not just promises.
More Than a Company, A Movement
Ascendra International enters the market not just as a company, but as a movement for ethical entrepreneurship and inclusive financial empowerment. As the country faces growing demand for accessible insurance and sustainable income opportunities, the company is poised to meet that need head-on.Their goal is clear: to raise the standard of what network marketing can be in today’s world—ethical, inclusive, and driven by real value.
About Ascendra International
Ascendra International is a next-generation network marketing company that specializes in distributing affordable non-life insurance products and financial services. With a strong foundation in ethics, innovation, and product-focused entrepreneurship, Ascendra equips individuals with the tools and training to build their own businesses. The company integrates smart automation and AI-powered platforms to streamline operations, promote transparency, and provide real ownership opportunities.As it officially enters the market, Ascendra International is setting its sights on long-term impact—rising boldly, ethically, and with experience at the helm.
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