Unilab and Mercury Drug Celebrate 80 Years of Alaga and Malasakit For Their Suki

Age may just be a number, but 80 years is a milestone that speaks volumes—of trust, compassion, and unwavering service. On July 31, 2025, two of the country’s most trusted names in health and wellness, Unilab and Mercury Drug, marked their 80th anniversaries with a grand celebration of partnership, community, and gratitude through the Alagang Suki Fest 2025, held at the Smart Araneta Coliseum.

The celebration was more than a concert, it was a heartfelt tribute to the generations of Filipinos, or their Suki, who have made both brands household names. From the first tablet dispensed at the counter to the latest loyalty card swipe, Unilab and Mercury Drug have grown side by side with their customers. And for eight decades, they have stayed true to the Filipino values of "Alaga" (care) and "Malasakit" (compassion), it's not just as brand slogans but as a way of life.

A Night to Remember

The Alagang Suki Fest opened with a dynamic performance by Legit Status, setting the tone for an evening of music, nostalgia, and joy. Headlining the event was Gary Valenciano, fondly known as Mr. Pure Energy, whose performance reminded the audience that age is just a number. His energy and passion, much like the brands he represented, showed no signs of slowing down.

Other acts included rock band Mayonnaise, heartthrobs Maki and Darren Espanto, and the nation’s rising girl group, BINI, who represented the younger generation of brand patrons with their high-energy and colorful performance. Laughter echoed through the coliseum thanks to Comedy Manila’s GB Labrador and James Caraan, who warmed up the crowd with relatable humor.

Celebrity brand ambassadors also made surprise appearances. Jolina Magdangal, radiant as ever, charmed fans during the Neurogen-E segment. Robi Domingo brought laughter and quick wit during Kremil-S, while Belle Mariano lit up the stage for Biogesic, drawing cheers from her fans.

 

More Than Just a Celebration

While the night was filled with fun, its deeper purpose was never lost. It was a salute to the Suki, the everyday Filipino families who trust Mercury Drug for their medicine needs and Unilab for their health and wellness.

For 80 years, both brands have been constant companions in Filipino homes. Through wars, natural disasters, pandemics, and personal battles with illness, Unilab and Mercury Drug stood by their promise, which is to care and to protect.

The brands’ core messages of "Alaga" and "Malasakit" continue to reflect their genuine mission—not just to sell medicine, but to deliver care. These are values rooted in Filipino culture and strengthened by time.

 

A Legacy Built with the People

The event also highlighted the role of Alagang Unilab Rewards and Mercury Drug Suki Card—loyalty programs that reward patrons not just with points, but with a sense of belonging. These initiatives are expressions of gratitude to the customers who have been part of their journey.

From grandparents who recall the early days of the Mercury Drug store, to Gen Z fans dancing to BINI’s latest hits, each person in the coliseum had their own story to tell. And through it all, Unilab and Mercury Drug were there: familiar, reliable, and trusted.

 

Looking Forward

As the lights dimmed and the final confetti fell, one thing was clear: this celebration was not just about the past, it was a promise for the future.

With every “ingat po” from the pharmacy counter and every tablet that brings relief, Unilab and Mercury Drug continue their mission. And as they look forward to the next chapters, their promise remains rooted in two words that Filipinos hold dear, Alaga and Malasakit. 

Eighty years on, the bond remains strong. Because in every Filipino home, there is always space for care, compassion, and trusted partners, just like Unilab and Mercury Drug.

And that, truly, is the heart of being Alagang Suki.