Black is the absence of color, the beauty and the strength. For Axe, the world's #1 Male Fragrance Brand it is the grandeur of style with less effort. Axe already launched the Axe Black Concept Store campaign this year. The concept was patterned after last year's Pop-up Bar Series, the Concept Store Series aims to invite guests into the Axe Black Man's world of understatement, showcasing his take less effort, more style.

The Concept Store Series was kicked off last August 26-28, with Axe Black Ambassador DJ Nix Damn P, at his Maharlike store, while fashion and lifestyle blogger David Guison took the spotlight last Oct 7-9 with his Aviation Axe store.