The ASEAN-India Music Festival is making a much-anticipated return this year, spotlighting the vibrant musical traditions of its participating nations.

This year’s event, set for November 29 to December 1, 2024, will take place at the historic Purana Qila in New Delhi, India. The festival aims to foster greater appreciation for India’s cultural ties with ASEAN countries, bringing audiences closer to their shared heritage.

Described as an “incredible showcase of unity through music and culture,” the 2024 edition marks a decade of the Act East Policy. It reflects key decisions from the 21st ASEAN-India Summit, emphasizing India’s deepening partnership with ASEAN, particularly in cultural collaboration.

ASEAN-India Music Festival will feature performances by bands from ASEAN countries and top Indian music sensations such as Shaan, Jasleen Royal, Sukriti Prakriti, and Raghu Dixit.

The event is organized by the Ministry of External Affairs and Seher, India's premier cultural organization known for producing large-scale events in India and abroad, particularly in the fields of music, dance, visual arts, theater, and cinema.

Sanjeev Bhargava, Founder Director of Seher, shares that this year’s ASEAN-India Music Festival promises to live up to the expectations of the global audience while upholding its top-notch programming with a carefully selected lineup of performers.

He explains, “The third edition of the ASEAN India Music Festival is a celebration of a decade of India's 'Act East Policy.' The festival brings together diverse musical traditions and promotes a deeper cultural bond between India and ASEAN. With new initiatives like international performances and educational collaborations, we aim to take the cultural exchange to a new level. The new addition to this 3rd edition of ASEAN-India Music Festival is a one-day music extravaganza in Bangkok, Thailand, one of the ASEAN-member states."

Following the main event in New Delhi, the festival will continue its journey to Bangkok, Thailand, further enhancing the cultural connections between India and ASEAN. Details about the bands performing from Southeast Asia will be announced soon.

Along with senior officials from the Ministry of External Affairs and the Heads of Missions from all 10 ASEAN Member States, Mr. S Jaishankar, Minister of External Affairs, Govt. of India, will also grace the event as the chief guest.

After its well-received inaugural edition in 2017 and successful follow-up in 2022, AIMF has continued its mission of promoting a sustained cultural exchange and interaction between ASEAN and India while championing its unique adoption of traditional and modern music influences. Some of the previous headliners in the past from Southeast Asian nations include Linying of Singapore, The Ransom Collective of the Philippines, and Makaohang from Thailand.

For more information about the ASEAN India Music Festival, visit the official website.

Heralded as a game-changer that aims to strengthen diplomatic ties and promote cultural exchanges, ASEAN-India Music Festival 2022 delivered an astounding comeback that not only presented resilience during the time of the pandemic, but also championed shared histories and traditions among the participating partner-nations.

The three-day festival, which was organized by the Ministry of External Affairs and Seher—India’s premier cultural organization that works closely with the Indian government, showcased an exquisite merging of artistic heritage and cutting-edge modernity as headliners brought a slice of their culture on stage through music.

The second edition of the music festival featured an eclectic lineup from 11 countries, including Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, and India. The event took place in Purana Qila, one of the most prominent and oldest forts in Delhi, India from November 20 to 22, and promoted rich musical traditions that connected the present and the past to a crowd of thousands.

Some of the most notable performances include Singapore’s Linying Band, whose compelling songwriting style and folk-pop sensibilities proved to be a hit during the festival run. The acclaimed hitmaker, who takes pride in being the first Southeast Asian act to get signed under Canadian Record Company Nettwerk Music Group in 2016, considers the experience of performing in India and representing Singapore a career milestone.

“It feels great,” says the Good Behaviour songstress. “And I think I didn't expect for this venue to be so breathtaking and so amazing. And I think that's something that's so unique. It’s cherry on top already, such an interesting opportunity to play, [this city is] already one of my favorites.”

The Philippines’ very own Bayang Barrios at Ang Nilayagan also brought the house down with anthems that tackle socio-political issues in the Philippines, particularly the vast destruction of the forests in the countryside due to ongoing urban developments. Singing soulful but powerful hymns against a backdrop of tribal-infused beats and ethnic instrumentation and delivering spiels in both English and Filipino, the eclectic singer-songwriter drew loud cheers from the audience who seemed captivated by her undeniable charisma and talent.

“Music is universal,” Barrios reiterates. “Despite the difference in language, people will always be connected in rhythm and pulse. What matters is that you are able to communicate your message through distinct but universal expressions—be it body movements or a smile.”

Host country India proved that they’re a powerhouse in terms of global music influence with artists such as Jonita Gandhi and Sukhbir elevating the art of performing in a uniquely compelling way. The latter in particular, performed with a percussion ensemble that masterfully blended Bhangra and Bollywood influences with modern pop, dance, and hip-hop music.

During his backstage interview with select Southeast Asian lifestyle and music press, Seher Founder/Director Sanjeev Bhargava emphasized that the success of ASEAN-India Music Festival lies on strengthening cultural ties among participating countries and fostering a global community that transcends beyond boundaries.

“Let’s bring the people of the world closer together,” Bhargava said. “And over here, my mandate is very clear. People in India have always been drawn towards the West. They want us to go to university in London or Canada or the U.S. Nobody tells us to go to Vietnam. Nobody tells me that there’s a beautiful culture in Cambodia.”

ASEAN-India Music Festival 2022 celebrates 30 years of India and Southeast Asia’s diplomatic relations. With its utmost goal of increasing awareness of the ASEAN identity amongst creative intellectuals and the public at large, the cultural festival has also done showcases in Shillong Meghalaya in Northeast India, as part of its plan to bolster its ‘Act East’ policy.

For more information about the ASEAN India Music Festival, visit the official website.