They have been with us during our lunch and aside from the fun, laughter, and entertainment they somewhat managed to inject parts of our culture into their programs.  “It’s Showtime,” which recently marked its tenth anniversary on-air, was recognized by the National Commission for Culture and the Arts (NCCA) for its major contributions to Filipino arts and culture and for promoting it globally.

The honor, called the “Katibayan ng Pagpapahalaga,” was presented by NCCA’s Shirley Halili-Cruz, the National Committee on Dance chairman, and Rene Napeñas, head of NCCA’s Public Affairs and Information Office, who were also part of the panel of judges that critiqued this year’s Magpasikat performances on Saturday (October 26).
“It’s Showtime” was launched as a morning talent-variety show that brought together provinces and cities with each competing group’s performance on-stage. For the past ten years, it has given Filipinos in and out of the country a chance to showcase their talents and also represent their hometowns and respective cultures.

“It’s Showtime” also continues to champion original Pilipino music (OPM) with its popular revival of the legendary singing competition “Tawag ng Tanghalan” and the launch of TNT Records, which aims to introduce new Filipino music icons who not only sing but also create original Filipino music.

Meanwhile, more viewers nationwide watched Vice Ganda lead his team to victory in this year’s Magpasikat competition as “It’s Showtime” recorded a national TV rating of 19.7%, higher than “Eat Bulaga’s” 12.8%, according to data from Kantar Media.

The hosts’ week-long competition also generated multiple trending topics on Twitter daily as viewers anticipated and tuned in to their performances.

Continue to join “It’s Showtime” in celebrating its tenth anniversary on weekdays and Saturdays on ABS-CBN. updates, follow @abscbnpr on Facebook, Twitter, and Instagram or visit www.abscbnpr.com.