Kwento Ni Toto: Hyun Bin

Wednesday, February 24, 2021

An ‘Inevitable’ Pairing of Ben&Ben’s music and Hyun Bin and Son Ye Jin’s TVC for Smart

Toto 10:50:00 PM

While it was important for Smart to grant the wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the latest Hyun Bin and Son Ye Jin TVC presented an opportunity to put a Filipino band behind the soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to lending soundtrack and musical score for this collaborative campaign.

In an official statement released by Sony Music, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

About the Smart 5G Campaign

The TVC, which serves as a joint project top-billed by Korean drama stars Hyun Bin and Son Ye Jin, is part of the new Smart 5G campaign to make what seemed impossible, possible.

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

Smart has put together Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The TVC was even made more powerful thanks to Ben&Ben’s “Inevitable” complementing the top-tier material.

Thursday, May 28, 2020

updates

5 Interesting Facts For Hyun Bin Being Bench's Endorser

Toto 7:29:00 PM

After almost two months of being quarantined inside our house, I now have a new rival with my wife's attention. Aside from my kids, this South Korean heartthrob's shows and movies are now part of my wife's schedule. Yes, I'm talking about Hyun Bin, the lead actor of the Korean Drama series "Crash Landing On You" or CLOY. This guy has been the talk of every ladies, not probably all but most of the ladies that I know. His name has popped out on my social media walls before, especially during the peak of the series on Netflix.

The thought that almost all the ladies are head over heels with him will surely pique interest to know more the reasons why. The CLOY series has indeed won the hearts of its viewers because of its lead stars. Mesmerized, hypnotized, stupefied, or whatever you call that situation, the girls (even the boys) are becoming more than just a fan.

Now, and it's because of the hit series CLOY, Hyun Bin will be seen more often on billboards, commercials, and ads. Most probably will be visiting the Philippines soon, for the endorsement of a clothing brand named Bench. But because of the COVID-19 pandemic crises, fan meets, and other gatherings will probably be limited. We will wait and see what will happen next, whether the problem will escalate or gets better. But one thing is for sure he'll be endorsing the brand to the market.

So, here is a short and fair review of why the actor, Hyun Bin, is the right person for the brand.

Bench is more relatively known for its serious good look, and Hyun Bin, based on his character in CLOY, represents a clean look of a military officer. Dignified, stern, and confident, that's how Hyun Bin plays the role of Captain Ri Jung Hyuk.
Bench only picks the best, and Hyun Bin is one of the best South Korean actors, who happens to be the official Oppa of the Korean drama series CLOY. He has managed to move every human soul who has watched the series.
One of Bench models that comes to mind when it is about clean, stern, powerful, and dominating aura, it's none other than Richard Gomez. Yes, I have thought that Hyun Bin is more likely of the same stand since they both have that manly look.
Tall and broad shoulders are some of the qualities that are needed to project a quality fashion brand like Bench.
Of course, the main feature or the primary requirement for a celebrity to endorse the brand is undeniably being a heartthrob and a hunk. And Hyun Bin has that features.

Of course, these are all my opinion based on Hyun Bin's portrayal of the character that he played. So, if you're a fan, I'm sure you know what I am trying to say here.

According to Bench's post on their Facebook page "Your Crush Landing Soon.", if he'll be trying to crash land here in the Philippines, let us hope that it is already safe and without COVID-19.