For traditional Filipino Moms bath time is just one of those activities that need to be done for the babies. It is a chore or a ritual that is no more than cleansing. Of course that’s the tradition that is being followed through generation for the reason that the babies might catch colds or something else. That’s why Johnson’s is advocating bath time more than it should be with their global campaign SO MUCH MORE and Johnson’s Philippines shares that with “Di Lang Ligo ang Ligo”.