Showing posts with label Olympics. Show all posts
Showing posts with label Olympics. Show all posts

Tuesday, July 2, 2024

Samsung Backs PH Olympians as Official Mobile Partner for 2024 Olympics

7:02:00 AM

Samsung Electronics Philippines Corporation (SEPCO) has teamed up with the Philippine Olympic Committee (POC) to become the official mobile partner for Filipino athletes competing in the Paris 2024 Olympics.

Aira Villegas, Filipina boxer with the Galaxy Flip5


This partnership aligns with Samsung's global campaign, "Open always wins," which celebrates the brand's values of openness and innovation. The campaign highlights how openness can lead to new perspectives and endless possibilities, forming the core of Samsung's Paris 2024 initiatives.

 Carlos Yulo, Gymnast with a Galaxy Flip5 


Additionally, Samsung announced it will host its Galaxy Unpacked event in Paris. The city, known for its cultural significance and trends, will serve as a backdrop for unveiling Samsung's latest innovations. The event will be streamed live on, Samsung Newsroom, and Samsung’s YouTube channel at 9:00 PM Philippine Time.

Elreen Ando, a Philippine weightlifter with a Galaxy Flip5


Samsung has been a Worldwide Olympic Partner since 1988. For almost 40 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally. The company’s commitment to the Olympic Movement, which soon faces its fourth decade of partnership, extends through Los Angeles 2028.

Joanie Delgaco, the first Filipina in the Olympic Rowing competition with a Galaxy Flip5


Samsung’s purposeful innovations in wireless communications and computing equipment, including artificial intelligence, virtual reality, augmented reality, and 5G, will continue to shape the digital future of the Olympic Games for Paris 2024 and beyond, changing the way the world experiences this global event.

John Ceniza, Philippine weightlifter with the Galaxy Flip5

This global commitment was extended to the Philippine Olympic Committee (POC), with Samsung Philippines proudly serving as the official mobile partner. The Philippines recently bid farewell to its Olympic-bound athletes in a send-off ceremony at the Ayuntamiento De Manila in Intramuros. The event was graced by President Ferdinand Marcos Jr., POC President Abraham “Bambol” Tolentino, SEPCO Head of Marketing Yna Quimson, and SEPCO Head of Mobile Experience Blue Avelino.

Nesthy Petecio, Filipina featherweight boxer with the Galaxy Flip5

As the athletes prepare for their journey to the Paris Olympics 2024, each of them is now equipped with a Galaxy Z Flip5, part of the brand’s commitment to keeping them connected with fans and loved ones throughout their Olympic adventure. This support ensures the athletes can share their experiences and stay in touch with their supporters, amplifying their voices and stories on a global stage.

Samantha "Sam" Catantan, the first fencer to qualify for the Olympics in over three decades with a Galaxy Flip5


Samsung's alliance with the Philippine Olympic Committee not only emphasizes technological advancements but also spotlights the athletes' commitment and accomplishments, enhancing their visibility and aspirations internationally.

Vanessa Sarno, Filipina weightlifter with a Galaxy Flip5


Find out more about Samsung’s latest innovations at Samsung Galaxy Unpacked happening this July 10 at 9:00 p.m. Register now by visiting and get an e-voucher worth up to P7,000 plus a chance to win a 65” Neo QLED 4K TV worth P135,999.

Wednesday, June 27, 2012

Coca-Cola Launches Anywhere In The World The Anthem for the London 2012 Olympic Games

9:01:00 AM

Press Release
"Sport is music in the way that it has so many different natural rhythms... when I was recording the athletes I wasn't really thinking of them in terms of athletes performing a sport, I was thinking of them as people in an orchestra." Mark Ronson

Fusing the sounds of sport and music. Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign launched globally today. Available for purchase online, the exclusive track is the centerpiece of the brand's Move to the Beat™ campaign.

Move to the Beat ™ is designed to bring teens closer to the Olympic Games and to sport in general by engaging them through a fusion of two global teen passions - sport and music. Drawing inspiration from London's musical heritage, the campaign combines London music with Olympic sport in an effort to connect young people to London 2012.

"The number one passion point for teens is music," explains Shay Drohan, Senior Vice President of Sparkling Beverages, The Coca-Cola Company. "Through Move to the Beat™, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership."

Coca-Cola Presents the Beat of London 2012

The creative process behind the production of the track has been brought to life in an engaging hour-long documentary currently airing across the globe. Ronson traveled the world gaining inspiration for the song and meeting young athletes to record the sounds of their sport, before teaming up with UK chart-topper Katy B to provide the vocals.

The athletes whose sounds form the beat of the track are:

Maria Espinoza, taekwondo athlete from Mexico; Dayyan Jaffar, archer from Singapore; Darius Knight, table tennis player from Great Britain; David Oliver, 110m hurdler from the United States; Kseniya Vdovina, 400m sprinter from Russia.

In this musical experiment, Ronson recorded the array of sounds that each athlete produced while participating in their sport. He used innovative methods to capture the unique sounds of each individual sport, like cycling alongside hurdler David Oliver with a microphone to yield the sound that is produced at the precise moment his feet hit the ground.

"If someone had just sent me a hard disk of all these sounds of athletes, the track wouldn't have been anywhere near as three-dimensional as it is because I needed those personal experiences with those athletes," said Mark Ronson. "It's just so important to be there to see these athletes and spend so much time around them and be in their environment to understand how to make this track."

A sneak peak of Ronson's journey is available online (

Global Digital Experience

Teens across the world are invited to be a part of Ronson's journey and the Games through The Coca-Cola Company's largest-ever digital program. The Create my Beat desktop application (www.coca- creates individualized beats by mixing a teen's personal musical preference and their sporting interest with their online social media footprint. Once created, the personalized experience can be uploaded to The Global Beat , a worldwide online community that brings together individual beats to create an ever-evolving global music collaboration.

Mobile Experience

The My Beatmaker app for smartphones (available for free download online) goes one step further, using groundbreaking ZooZ technology to enable teens to create their Beat through the motion of their phone. The innovative technology detects the movements of the phone and transforms them into unique sounds .

ANYWHERE IN THE WORLD is available for download at, the Philippines BIGGEST online music store where you can buy songs from international and local artists!

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