Kwento Ni Toto: Philippine Coconut Industry

2025/09/14

DTI and SM Supermalls Spotlight Philippine Coconut Industry at 2025 Trade Fair

Marco Polo Demo 9/14/2025 02:37:00 PM

The Department of Trade and Industry (DTI), in partnership with the Philippine Coconut Authority, officially opened the 2025 COCONUTPhilippines Trade Fair held from August 28 to September 2 at SM Megamall. The event placed the spotlight on one of the nation’s most enduring and valuable agricultural treasures—the coconut.

MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands

Staged under the Coconut Farmers and Industry Development Plan (CFIDP) as mandated by Republic Act No. 11524, the fair went beyond being a simple product showcase. It evolved into a coconut-driven movement that championed sustainability, highlighted innovation, and empowered the farmers who keep this vital industry thriving.

Visitors discovered a diverse lineup of food, wellness, and lifestyle products crafted by Filipino coconut farmers and MSMEs, proving how the humble coconut continues to create opportunities and transform communities nationwide.

Sustainability Meets Innovation

From organic health supplements to biodegradable household items, the fair highlighted eco-friendly innovations that show how coconuts are shaping a more sustainable future.

Innovation with purpose | Eco-friendly coconut products highlight sustainability and green living.

“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad.” – Dr. Priscilla Kimes, Kimes Foods (Cebu)

“Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” said Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).

SM’s Strong Commitment to MSMEs

As a partner, SM Supermalls reaffirmed its commitment to supporting MSMEs by providing platforms that elevate local industries, create economic opportunities, and champion proudly Filipino-made products.

“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.

With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stands as a powerful testament to how government and private partnerships can drive inclusive growth, uplift Filipino farmers, and build a stronger future for MSMEs.