Shopee's Record-Breaking 12.12 with 12 million Items Sold within the first 24 Minutes Is the Reason To Celebrate
Toto
12/18/2020 10:10:00 PM
Are you one of the 'abangers' or expectant users of the Shopee e-commerce app? Well, if you are here's an interesting fact about the concluded Shopee 12.12 Big Christmas Sale, Shopee just got a record-breaking 12 million items sold in just 24 minutes. This is indeed a milestone to celebrate for the leading e-commerce platform in Southeast Asia and Taiwan as they wrap up the year-end shopping season. And take note there were one million items bought in a single minute. Now, that is really something to celebrate.
Shopee ushered in the festive season with fun and convenience
Users joined Shopee every day for four weeks of fun and entertainment leading up to December 12, where they shopped for over 2 billion products. Consumers also spent more time on Shopee’s in-app games and features.
- 450 million views were recorded on Shopee Live across the entire 12.12
- Shopee’s in-app games were played a record of 2.7 billion times
- Two of Shopee’s newest games, Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played
12.12 Big Christmas Sale in the Philippines:
In the Philippines, Filipinos enjoyed a constant stream of deals on December 12, supported by Shopee’s robust ecosystem.
Filipinos shopped for their home and entertainment needs with Home & Living, Mobile Accessories, and Fashion emerging as the best-selling product categories.
- Home & Living: Consumers took the time to revamp their homes, with 1.5 million home decor products such as curtains, wallpapers, and 3D wall stickers sold.
- Mobile Accessories: Smartphone accessories were a big priority as people geared up for the festive season. A total of one million smartphone accessories were sold, with phone cases, phone covers, and power banks being the most popular.
- Fashion: There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold.
Yu closed, “We are extremely grateful for the unwavering support that our users, sellers, and brand partners have shown us. As we look ahead, we will continue meeting the needs of our local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region. We look forward to continuing creating new experiences and value for everyone in 2021.”
Shop from the 12.12 Thank You Sale at https://shopee.ph/m/christmas-sale.
Download Shopee for free on the App Store or Google Play Store.
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