Tuesday, April 2, 2013

Universal Robina Corporation Launches Flourish Pilipinas

If cooking and baking is what you love, perhaps this will interest you because last March 13, 2013, Universal Robina Corporation in partnership with Department of Tourism formally launched the FLOURISH PILIPINAS, a campaign that recognizes and celebrates Filipino flour-based delicacies either through time-tested traditions or bold innovations.

images credits to raindeocampo.com

Through the Flour Division of URC and Tourism Promotion Board of DOT a Memorandum of Agreement supporting food tourism was signed to promote, nurture and preserve the Philippine Flour-Based Delicacies through Flourish Pilipinas.  This encourage chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products like Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies.

images credits to raindeocampo.com
Bakewell, Brim, Corman Buttler, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine supports this campaign which has two major projects: the Baking Competition and the Baking Academy.

With the BAKING COMPETITION, a nationwide competition will be conducted.

The Professional Categories are open to professional pastry chefs, bakery and bakeshop owners and pastry instructors

  • Globe Award - for Recipes using hard flour (URC's Globe or Blend 100 Flour)
  • Sampaguita Award - for Recipes using soft flour (URC's Sampaguita Flour)

The Student Category is open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts.

  • Daisy Award - for Recipes using cake flour (URC's Daisy Flour)

images credits to raindeocampo.com
So if you're willing and interested to join here's how.

Contestants must fill out an entry form which can be accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page.  It can also be downloaded from the URC Website.

Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph

All entries submitted will automatically become the property of Universal Robina Flour Division.

Deadline for submission of entries are as follows:
  • For GMA and Luzon – April 30, 2013
  • For Cebu and Davao – May 31, 2013

Baking Competition Finals
Should a contestant’s entry be chosen as a finalist - entry, he or she must agree to participate in a bake-off in the following areas:

  • GMA - June 15
  • Baguio - July 6
  • Cebu - July 27
  • Davao - August 10


Winners shall each receive P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors. Also winning entries will be featured in a 2014 URC Calendar.

With the BAKING ACADEMY, a nationwide baking academy will also be conducted among selected bakery owners, pastry chefs and students in the following areas:

  • GMA - June 15
  • Baguio - July 6
  • Cebu - July 27
  • Davao - August 10

These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations.

So if you're one of the persons listed above perhaps you'd better start thinking and practicing your skills.

For more information, interested parties may visit the Flourish Pilipinas Fan Page or email Kayla Andrea at operations@dtc.com.ph or call Kayla at (02) 892 -58-42 / (02) 813-49-30 or text 0916-483-8333

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