Wednesday, October 22, 2014

Cooking Talent Unleashed at the Melawares Culinary Clash, The Next Cusina Idol Cook-Off Challenge

Few days ago Kwento Ni Toto went to an event where cooks are considered idols and creativity are put into cooking. It’s a clash of wits and taste buds aspiring to be The Next Cusina Idol. It’s Melawares Culinary Clash, unleashing the cooking talent of participants, students and aspirant cook. Armed with their cooking skills and fueled by their passion for food, ten (10) cooking enthusiasts and culinary students joined to battle it out on “The Next Cusina Idol Cook-Off Challenge.” The event is hosted by Melawares, the popular high-quality melamine tableware and Urban Kitchen, the complete restaurant and food service solution.

The Global Culinary and Hospitality Academy in Pasig City served as The Next Cusina Idol’s cooking arena, the finalists vying for the coveted title are divided into two categories: the Culinary Students Division which is composed of students currently enrolled in the present school year and the Cooking Enthusiasts Division which was held open to all genders, 18 years old and above.
Just before the final round, aspiring Cusina Idols underwent a rigorous preliminary round, after purchasing Php500.00-worth of Melawares, Bestware, Perfect Dining, and Urban Kitchen products and filling out an online contest registration found at the Melawares Cusina Club Facebook page these competitors are then required to cook one original main entrée dish choosing between fish and chicken. Of course, Melawares, Perfect Dining, Bestware or Urban Kitchen products are used for the final plating. They took shots of their dish entries and posted it to the Melawares Cusina Club Facebook page. Winners were chosen based on the plating, cleanliness and preparation, and number of Facebook shares.

The finalist for the Culinary Students Division were asked to impress the judges with their star dish using chicken, while those in the Cooking Enthusiasts Division were then to stand out with their original fish recipe. What’s more challenging is that they were given a one hour time to finish the dish and present it on the spot. All finalists were judged based on the taste of their dishes with 50%, cleanliness and preparation with 20%, and plating and presentation with 30%.
The Cusina Idol Champion in the Cooking Enthusiasts Division was Mercedita Madrona with her innovative fish recipe "Adobo Marinated Hito in Sisig Wraps" while on the Culinary Students Division was Kimberly Jane Solejon with her winning dish "Pan-Roasted Chicken Breast with Chinese Sausage Stuffing". Each winner of each category took home a total of Php250,00 worth of kitchen showcase from Melawares, Perfect Dining, Bestware or Urban Kitchen, and will be featured in select major publications. While the other finalists will not go home empty-handed, as they will receive Php25,000 worth of kitchen showcase and will also be featured in select major publications.

According to Chriselda Chua, marketing Manager of CDC Manufacturing Corporation, “It is no secret that Filipinos are foodies at heart, with some of our best chefs making waves at the international food industry. However, while the culinary talents of our Filipino cooks are unquestionable, food presentation poses a challenge to most. Fortunately, Melaware and our other lines are now making it easier to serve not only genuinely delicious food, but beautiful and appetizing-looking as well. With the Cusina Idol Cook-Off Challenge, we are excited to see the best and brightest culinary stars in the Philippines.”

For more information about the Cusina Idol Cook-Off Challenge, visit

Event : The Next Cusina Idol Cook-Off Challenge
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