Wednesday, December 23, 2015

Just When The Force Awakens At Gateway Cinema Traffic Hits Manila, Hard

When The Force Awakens at Gateway Mall's cinema with the seventh installment of the Star Wars series, Manila got hit by heavy traffic... and it's hard. And Toto experienced that right before going to see the launching of this new cinema with astonishing Dolby Atmos technology. It was just great that the Force was much stronger in making me watch the movie.

Dolby Atmos is not new to me because I have featured it on but what's interesting is that the place is much nearer. So for those who are wondering how does this Dolby Atmos differs, here are some of the facts and things they say about it.

  • It is a revolutionary audio platform that creates powerful, moving audio using audio object and overhead speakers, Gateway Mall's Dolby Atmos Cinema boasts of sounds that come from all directions, the dialogue and music of the onscreen story move all around the audience in three-dimensional space, transporting them into the scenes and putting them in the middle of the action. Definitely the most suitable venue for the much-awaited movie, Star Wars: The Force Awakens.
  • Compared to regular theaters, Dolby Atmos Cinema has the most number of speakers with a 53.5 sound system (53 individuals surround channels and 5 subwoofers). Each speaker is powered independently and gets its own separate audio feed. In effect, the movement of every sound in the scene is reproduced in all three dimensions.
  • The Dolby Atmos Technology gives content creators unprecedented control of the placement and movement of sound within the movie theater. Sounds can be placed and moved anywhere in the cinems's three dimensional space. The Dolby Atmos Cinema processor then determines which of a cinema's huge array of front, back, side and overhead speakers it will use to recreate this lifelike movement.

According to Araneta Group CEO Mr. Jorge Araneta, "We are very excited to screen Star Wars: The Force Awakens at Gateway Dolby Atmos Cinema 5. With its revolutionary sound technology, the theater will be filled with breathtaking audio and the audience will feel like they are inside the Star Wars Universe. This will definitely be a fantastic and world-class movie experience not just for Star Wars fans but for the whole family,"

With this technology that sounds coming from all direction and fills the entire cinema is with astonishing clarity, richness, detail and depth this will definitely be enjoyed by most of the moviegoers. This creates a multidimensional sound system that makes audiences feel as if they are inside the film and not just watching it.

Star Wars: The Force Awakens is the seventh installment in the Star Wars film series and the first to be directed by J.J. Abrams. Set around 30 years after the events of Return of the Jedi, the sequel follows the adventures of new lead characters Finn (John Boyega), Rey (Daisy Ridley) and Poe Dameron (Oscar Isaac) as they join forces with original characters Han Solo (Harrison Ford), Princess Leia (Carrie Fisher), Luke Skywalker (Mark Hamill), and Chewbacca (Peter Mayhew) to fight Kylo Ren (Adam Driver) and his broadsword lightsaber. The film also features gwendoline Christie as Captain Phasma, Domhnall Gleeson as General Hux, Andy Serki as Supreme Leader Snoke, and Lupita Nyong'o as Maz Kanata.

Don't miss the chance to have a 360-degree experience of the glorious Star Wars saga. Catch Star Wars: The Force Awakens at Gateway Mall's Dolby Atmos Cinema!

To catch more of what's happening around Araneta Center simply visit their official website and Facebook page at

Dolby Atmos Cinema
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About me
Hi!, This is Marco a.k.a. Toto Blogger and Publisher. I created this blog to provide stories, personal experiences, entertainment, and insights on products I like. I'm here to share and inform you (readers) on things about music, movie, food, travel, and events.

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