The wait is finally over! Warabimochi Kamakura, the internationally acclaimed Japanese dessert brand, has officially opened at Level 3 of SM Megamall’s Mega Fashion Hall. Famous for its soft, melt-in-your-mouth treats, this viral sensation is the newest addition to SM Supermalls’ legacy as the #HomeOfFirsts, offering Filipino food lovers unique first-to-market brands and exceptional culinary experiences.
A Taste Fit for Royalty
Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by
Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium
ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves
blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is
paired with a luscious Kuromitsu syrup that elevates the flavor.
But the experience doesn’t end there—Warabimochi Kamakura is also famous for its
warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come
packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and
the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the
first to be launched this Valentine's Day, which are always worth the wait!
A Global Sensation Lands in Manila
With over 65 stores across Japan and a growing presence in foodie destinations like South
Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has
captured the hearts of dessert lovers around the world. Known for its viral appeal and signature
taste, it’s no surprise that the brand has become synonymous with long lines and eager
customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the
exclusive Philippine destination where you can experience this sweet sensation firsthand.
Discover What’s New at SM Megamall
SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class
dining, first-to-market brands, and groundbreaking experiences that redefine what it means to
have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands
offering Filipino mallgoers unforgettable experiences that both inspire and connect communities.
Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come
visit and be part of this sweet sensation!
Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content,
and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit
www.smsupermalls.com or follow @SMSupermalls on social media.
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