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2026/08/23

SM Cares and CHED Bring ‘The Blackout Zone’ to the Public to Foster Inclusion

Toto 8/23/2026 01:17:00 AM

SM Cares, in partnership with the Commission on Higher Education, brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center in Diliman, Quezon City, on July 21-22, 2026.

Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments.

“Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels seen, respected, and included.”

For a few moments, participants stepped into complete darkness. Without relying on sight, they navigated familiar tasks through touch, sound, scent, and the reassuring guidance of others. What emerged was something lasting: a deeper appreciation of how persons with visual impairments experience and move through the world each day.

Previously mounted in SM malls, The Blackout Zone has featured sensory and everyday activities such as tying a shoe, preparing coffee and sandwiches, identifying candy and scents, and experiencing Movies for the Blind. Its CHED installation marked a meaningful step beyond the mall setting, allowing the initiative to reach people who help shape classrooms, institutions, and future generations.

Through its partnership with CHED, SM Cares hopes to deepen conversations around accessibility and encourage higher education institutions to strengthen inclusive practices both inside and outside the classroom.

“Our united goal with SM for The Blackout Zone is for the program to serve as a catalyst for meaningful action,” said CHED Commissioner Michelle A. Ong. “Empathy allows us to dismantle the barriers that hamper inclusion and education of Filipinos with vision impairments. Through this shared effort, we hope to further guide policies tightly woven with real-life experiences to serve this sector better.

The experience also served as a reminder that inclusion is not built through awareness alone. It grows through empathy translated into thoughtful actions—from offering clear assistance and respecting independence to creating spaces where people of all abilities can participate fully.

The Blackout Zone forms part of SM Cares’ continuing programs for persons with disabilities, which promote accessibility, sensitivity, inclusive employment, and meaningful participation in community life.

Because while participants entered the exhibit without sight, many left seeing inclusion more clearly.

2026/04/03

updates

SM Supermalls Sets the Scene for Mindanao Shoppers

Toto 4/03/2026 12:05:00 AM

In Mindanao, confidence shows in quiet but clear ways. There is a strong sense of identity—marked by bold choices, sharp style, and a clear sense of direction. It’s a presence that doesn’t need to be loud to stand out.

That same standard carries into the spaces people choose to visit. Across the region, SM Supermalls continues to introduce new experiences designed to match that energy. With a growing list of first-in-Mindanao offerings, the malls provide places where atmosphere, variety, and everyday moments come together. mall, SM Supermalls–the mall of firsts.

The Opening Act: Serving Cravings And Lewks

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

Soul Kitchen / Fast Fresh

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

King’s Feast

Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon

Every main character needs a great ending, and the first DJI in Northern Mindanao at the 3rd level of Cyberzone in SM CDO Downtown Premier–makes sure yours is nothing short of cinematic. Because in every story worth telling, it’s the final frame that can turn something good into a masterpiece.

From the opening act to the final shot, the scenes are set–and now it’s your move. Because when you know you’re the lead, you don’t wait for the spotlight. You step into it.

Main character energy? Fully secured–only at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

2025/09/14

What's New

BEST & NEW FIRSTS IN METRO MANILA: Trends in Lifestyle + Fashion you’ll absolutely want

Marco Polo Demo 9/14/2025 11:27:00 AM

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila.

Iconic Designs That Speak To You

Some works are simply designed to become a pop culture moment themselves, destined to redefine what we think about trends and the mainstream—and that’s what we call iconic! Be part of this moment and check out the newest store that has just opened at SM Supermalls. From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

● 8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

● JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

● Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

● Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

2025/03/22

Womens Month

The Youniverse Bucket List: Celebrating #WomensMonthAtSM

Toto 3/22/2025 07:06:00 AM

This March is all about celebrating YOU! SM Supermalls is marking Women’s Month with beauty, wellness, and joyful experiences designed for empowered women. Enjoy self-care, confidence-boosting treats, and fun outings with friends. Embrace your girlboss era with glow-ups, indulgences, and memorable moments. Start ticking off your Women’s Month bucket list—only at SM!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls' Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls' day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM

Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

At SM Supermalls, we’re all about bringing you first-class experiences, and this Women’s Month is no exception.

Whether you’re treating yourself to a well-deserved glow-up, celebrating with your best girls, or taking a much-needed me-time break, SM has everything you need to make it unforgettable!

Make this month all about you—because it's what you deserve! Find it all at SM—the #HomeOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

updates

SM for SMSE’s Wall of Champions Celebrates the Filipino Entrepreneurial Spirit

Toto 3/22/2025 06:03:00 AM

Celebrating the strength of 17,000+ thriving businesses

In a dynamic celebration of Filipino entrepreneurship, SM Supermalls proudly unveiled the micro, small, and medium enterprises (MSMEs) Champions' Wall, a visual tribute to the resilience, dedication, and excellence of the country’s 17,000 MSMEs. Held at the SM Mall of Asia (MOA), the special event gathered distinguished guests to honor the 2024 Presidential Awardees for MSMEs, recognizing their invaluable contributions to the nation’s business landscape.

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

A symbol of innovation and perseverance

The MSME Champions' Wall stands as a symbol of innovation and perseverance, embodying the journey of Filipino entrepreneurs who continue to thrive despite challenges. Designed as a fusion of creativity and storytelling, the installation showcases the diverse industries and success stories that define the MSME sector.

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical Palm Herb Manufacturing, Arnold Labunog from Josie’s Bakeshop, Shelly Kane Coligado Ortiz from Ai-She Footwear, and Jeric Suazo from Nelly Coffee and Tablea

Honoring the 2024 Presidential Awardees

Gracing the occasion were key representatives from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector, along with the esteemed awardees. In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, emphasized the importance of providing platforms for MSMEs to grow, stating, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The highlight of the event was the formal recognition of the 2024 Presidential Awardees for MSMEs, individuals, and businesses that have demonstrated outstanding performance, innovation, and community impact. Each awardee shared their journey, underscoring the vital role that MSMEs play in job creation, industry growth, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to championing local businesses through initiatives such as the SM for MSMEs Program, which provides entrepreneurs with greater market opportunities, business support, and nationwide visibility.

With this initiative, SM Supermalls continues to strengthen its support for MSMEs, reinforcing its commitment to being a true partner in their journey toward success. As the MSME Champions' Wall stands tall at SM MOA, it will serve as an enduring reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

updates

Rossopomodoro Brings Italy’s Finest to Asia with SM Mall of Asia Debut

Toto 3/22/2025 05:45:00 AM

The comforting scent of freshly baked dough, the bold flavor of slow-simmered tomato sauce, and the rich creaminess of fresh mozzarella—this is the authentic taste of Italy. Rossopomodoro, the country’s largest pizza chain, has arrived in the Philippines, opening its first-ever branch in Asia at SM Mall of Asia.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

A pizza-cutting ceremony opened Rossopomodoro’s grand launch at SM Mall of Asia, celebrating Italian heritage and flavor while marking the start of a new culinary journey for Filipino diners. Guests got their hands doughy as they experienced firsthand the art of crafting the perfect bite–kneading traditional Neapolitan dough from scratch under the guidance of Italian pizzaiolos. Rossopomodoro takes pride in its long-standing culinary traditions and fresh, high-quality ingredients, crafting pizzas, pastas, and Italian specialties that have earned it a place among the world’s most recognized pizzerias.

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

2025/01/26

SM Mall of Asia

Disney On Ice Thrills Over 230,000 Families at SM Mall of Asia Arena

Toto 1/26/2025 06:46:00 PM

The SM Mall of Asia Arena welcomed over 230,000 families for the run of Disney On Ice presents Find Your Hero from December 21 to January 5. The event was a colorful celebration filled with fun, collectible merchandise, and unforgettable memories.

The enchanting characters of Encanto bring magic to life during Disney On Ice presents Find Your Hero at the SM Mall of Asia Arena.

The Tangled protagonists captivate the crowd with their charm.

A magical performance of Beauty and the Beast characters during Disney on Ice at SM Mall of Asia Arena, bringing the beloved tale to life on the ice.

Celebrities spotted at Disney On Ice

A dozen well-known personalities, celebrities, and influencers showed their support for this beloved Filipino holiday tradition, including notable celebrity kids who joined the much-anticipated family event.

In the photo: Anne Curtis (second from left), Erwan Heussaff, daughter Dahlia, and Solenn Heussaff

BINI members Maloi and Jhoanna

Toni Gonzaga (right) with husband Paul Soriano and children Seve (2nd from right) and Polly

Jennylyn Mercado (right) with her husband, Dennis Trillo, and their daughter, Dylan.

Luis Manzano, Jessy Mendiola, and daughter Rosie (left)

Iya Villania (left), Drew Arellano (right), and their kids

Carlos Yulo (right) and Chloe San Jose

Pauleen Luna-Sotto (center) with her daughters, Mochi and Tali.

Belle Mariano (second from right) and her family.

Disney On Ice returns with Magic in the Stars

The SM MOA Arena is excited to announce the arrival of Disney On Ice presents Magic in the Stars! This show will be packed with your favorite classic and modern Disney tales, so don't miss it!

Witness the return of Jasmine and Aladdin's unforgettable aerial stunts. Join Moana and Maui on a fun adventure. Sing and dance along with the Madrigal family from Encanto. And for the first time in Manila, experience all-new scenes from Frozen 2, Cars, and The Princess and the Frog on ice!

All this and more are skating your way this December 2025! Stay tuned for more updates as the search for the magic in the stars begins at your world-class venue. Watch the sneak peek of the upcoming show!

Warabimochi Kamakura Brings a Taste of Royalty to SM Megamall

Toto 1/26/2025 01:42:00 PM

The wait is finally over! Warabimochi Kamakura, the internationally acclaimed Japanese dessert brand, has officially opened at Level 3 of SM Megamall’s Mega Fashion Hall. Famous for its soft, melt-in-your-mouth treats, this viral sensation is the newest addition to SM Supermalls’ legacy as the #HomeOfFirsts, offering Filipino food lovers unique first-to-market brands and exceptional culinary experiences.

A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!

A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall

SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.