Century Tuna Brand Ambassador and Superbod Anne Curtis joined the finalists during the event and reflected on how the competition has evolved through the years.

"Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown," said Century Tuna Brand Ambassador Anne Curtis. "What makes Superbods so special is how it brings real human stories to the center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring for everyone.”

Beyond the physique

This year's campaign looks beyond what people see on stage.

The finalists come from different professions, stages in life, abilities and personal backgrounds. Each carries a different story of overcoming challenges and finding ways to pursue a healthier life.

Top 20 Female Superbod Finalists

Their advocacies range from accessible nutrition and mental wellness to physical training, showing that being a Superbod is not simply about having a well-conditioned body.

Since their callback, the finalists have gone through activities, workshops and wellness challenges designed to prepare them for more than the competition itself. They are being positioned as examples of how health and wellness can become part of everyday life.

During the launch, the finalists shared their health and wellness advocacies, turning the spotlight toward the causes that matter to them.

For some, it is about making nutritious choices more accessible. For others, it is about mental wellness, discipline and encouraging people to become more active.

Their stories carry one message: fitness may bring someone to the stage, but purpose gives that journey meaning.

From left to right: Century Pacific Food Inc. Senior Manager Issabel Marie Baquiran, Product Manager Danica Hernandez, Product Manager Judy Anne Culangan, Marketing Director Ray Guinoo, Vice President, General Manager, and Group Business Head Carlo Endaya, Century Tuna Brand Ambassador and Superbod Anne Curtis, Marketing Manager Cielo Chandumal, and Executive Vice President and Chief Operating Officer Greg Banzon

A Superbod for every body

Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya said the 20th anniversary is an opportunity to make Superbods more inclusive and purposeful.

"Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "We created this space to show that anyone, at any stage of life, can step into their own Superbod Era. Physical fitness gets you on stage, but our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey."

And perhaps that is what makes this year's competition different.

Behind every toned physique is a person with a story — someone who has faced challenges, worked through setbacks and found a reason to keep going.

Century Tuna Superbods uses its platform to bring those stories closer to Filipino audiences, hoping that the experiences of the finalists will encourage others to begin their own wellness journeys, no matter where they are starting from.

Century Tuna Brand Ambassador and Superbod Anne Curtis with the Top 40 Superbod Finalists

The road to the finals

With the grand finals approaching, the competition is expected to become even more intense.

The Male and Female Grand Winners will each receive ₱1 million, while the Runners-Up will receive ₱250,000 each.

But before the winners are announced, the finalists still have one important task: to show that being a Superbod is not simply about looking good.

It is about having the discipline to pursue a healthier life, the courage to share one's story and the purpose to inspire others.

From left to right: Host KC Montero, Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Greg Banzon, Century Tuna Brand Ambassador and Superbod Anne Curtis, Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya, and Host Inka Magnaye with the Top 40 Superbod Finalists

The #SuperbodEra has officially begun.

And this time, the story is not just about the bodies on stage. It is about the people behind them.

For more information on Century Tuna Superbods, visit Century Tuna's official website or follow Century Tuna on Facebook.