Century Tuna Brand Ambassador and Superbod Anne Curtis joined the finalists during the event and reflected on how the competition has evolved through the years.

"Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown," said Century Tuna Brand Ambassador Anne Curtis. "What makes Superbods so special is how it brings real human stories to the center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring for everyone.”

Beyond the physique

This year's campaign looks beyond what people see on stage.

The finalists come from different professions, stages in life, abilities and personal backgrounds. Each carries a different story of overcoming challenges and finding ways to pursue a healthier life.

Top 20 Female Superbod Finalists

Their advocacies range from accessible nutrition and mental wellness to physical training, showing that being a Superbod is not simply about having a well-conditioned body.

Since their callback, the finalists have gone through activities, workshops and wellness challenges designed to prepare them for more than the competition itself. They are being positioned as examples of how health and wellness can become part of everyday life.

During the launch, the finalists shared their health and wellness advocacies, turning the spotlight toward the causes that matter to them.

For some, it is about making nutritious choices more accessible. For others, it is about mental wellness, discipline and encouraging people to become more active.

Their stories carry one message: fitness may bring someone to the stage, but purpose gives that journey meaning.

From left to right: Century Pacific Food Inc. Senior Manager Issabel Marie Baquiran, Product Manager Danica Hernandez, Product Manager Judy Anne Culangan, Marketing Director Ray Guinoo, Vice President, General Manager, and Group Business Head Carlo Endaya, Century Tuna Brand Ambassador and Superbod Anne Curtis, Marketing Manager Cielo Chandumal, and Executive Vice President and Chief Operating Officer Greg Banzon

A Superbod for every body

Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya said the 20th anniversary is an opportunity to make Superbods more inclusive and purposeful.

"Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage," said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. "We created this space to show that anyone, at any stage of life, can step into their own Superbod Era. Physical fitness gets you on stage, but our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey."

And perhaps that is what makes this year's competition different.

Behind every toned physique is a person with a story — someone who has faced challenges, worked through setbacks and found a reason to keep going.

Century Tuna Superbods uses its platform to bring those stories closer to Filipino audiences, hoping that the experiences of the finalists will encourage others to begin their own wellness journeys, no matter where they are starting from.

Century Tuna Brand Ambassador and Superbod Anne Curtis with the Top 40 Superbod Finalists

The road to the finals

With the grand finals approaching, the competition is expected to become even more intense.

The Male and Female Grand Winners will each receive ₱1 million, while the Runners-Up will receive ₱250,000 each.

But before the winners are announced, the finalists still have one important task: to show that being a Superbod is not simply about looking good.

It is about having the discipline to pursue a healthier life, the courage to share one's story and the purpose to inspire others.

From left to right: Host KC Montero, Century Pacific Food Inc. Executive Vice President and Chief Operating Officer Greg Banzon, Century Tuna Brand Ambassador and Superbod Anne Curtis, Century Pacific Food Inc. Vice President, General Manager, and Group Business Head Carlo Endaya, and Host Inka Magnaye with the Top 40 Superbod Finalists

The #SuperbodEra has officially begun.

And this time, the story is not just about the bodies on stage. It is about the people behind them.

For more information on Century Tuna Superbods, visit Century Tuna's official website or follow Century Tuna on Facebook.

The competition also welcomed individuals from diverse backgrounds, including fitness coaches hoping to extend their influence beyond the gym, celebrities pursuing personal fitness goals outside the entertainment industry, and older participants proving that age does not limit one's ability to embrace an active lifestyle.

For the first time, transgender men also joined the competition, reflecting the broader representation that Century Tuna Superbods has embraced in its latest edition.

Throughout the callback event, contestants were challenged not only to demonstrate physical fitness but also to explain the advocacies that motivate their wellness journeys. During the question-and-answer segment, many spoke about promoting healthier lifestyles, encouraging body confidence, supporting mental wellness, inspiring parents to prioritize self-care, and proving that consistency and discipline can transform lives regardless of age, profession, or background.

The shift highlights how fitness has evolved from being measured solely by physical appearance to becoming a platform for purpose and community influence.

"Every edition, the Superbods competition evolves, but our core mission remains unchanged—to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves," said Carlo Endaya, vice president, general manager and group business head of Century Pacific Food Inc.

"As we stepped into the 'Superbod Era,' we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation," Endaya added.

The finalists were evaluated by a panel composed of Century Pacific Food Inc. executives, actress and fitness advocate Jasmine Curtis-Smith, and Century Tuna Superbods grand winners Jules Aquino and Christelle Abello. Aside from their physique and stage presence, contestants were assessed on their communication skills and the advocacies they champion.

Advancing to the finals in the male division are Aaron Maniego, Ameer Ahid, Herschel Verne Sanchez, MJ Ordillano, Arvin Corpuz, Jay Gonzaga, Austin Dizon Cabatana, Nunoy van den Burgh, Jaco Benin, Paul John Galang, Christopher Ian El Jouni, Joselito Florendo, Prince De Guzman, Rafael Cruz Tan, Ken Batino, Dominic Camozzi, Kim Panique, RC Kashyap, Ricardo De Jesus, and Lorenzo Isip.

The female finalists are Alana Maris Montemayor, Janica Reloxe, Maan Marquez, Aleiah Torres, Jarly Verceles, Jasmine Rovelle Paguio, Anna Valencia Lakrini, Ashley Cayuca, Chucel Njigha, Ronalyn Lalimo, Jilliane Robillos, Rovin Mizuse, Diane Querrer, Donnabelle Erno, Kristen Bea H. Chua, Thalia Joaquin, Vienne Luna, Gee Canlas, Lou Yanong, and Gia Gonzales.

Twenty years after its launch, Century Tuna Superbods continues to evolve alongside the changing definition of health and fitness in the Philippines. While sculpted physiques remain part of the competition, this year's finalists demonstrate that becoming a Superbod is equally about perseverance, purpose, and using one's personal story to encourage others to pursue healthier and more meaningful lives.

More Than a Run, It Was a Community in Motion

The community run served as the official kickoff of Century Tuna's newest initiative, the Superbod Life Community, held in partnership with Megaworld. The event gathered fitness enthusiasts, families, beginners, and longtime runners in one place, creating an atmosphere that felt more like a celebration than a competition.

Adding energy to that afternoon were Atasha Muhlach and Emilio Daez, who didn't just greet participants from the sidelines (even though bouncers are on guard), they joined the run themselves. Their presence reminded everyone that staying active isn't about being famous; it's about making time for your health and inspiring others to do the same.

Also present were several former Century Tuna Superbods winners and participants like Inka Magnaye whom we manage to have a photo with. Seeing them mingle with everyday runners highlighted how the campaign has evolved over the past two decades. While the competition continues to recognize outstanding fitness ambassadors, today's message is much simpler: anyone can begin their own fitness journey.

Twenty Years Later, the Meaning of "Superbod" Has Changed

As Century Tuna celebrates the 20th anniversary of its iconic Superbods campaign, the brand is expanding its mission beyond the stage.

Instead of focusing solely on physical transformation, Century Tuna now encourages Filipinos to confidently embrace their own "Superbod Era", which is a healthier, more active lifestyle that welcomes everyone, regardless of age, experience, or fitness level.

That vision has already inspired thousands.

The launch of the first Superbod Era Strava Challenge attracted more than 58,000 Filipinos, showing that many people are eager to become part of a community that motivates rather than intimidates. It also proved that fitness doesn't have to be a lonely journey. Sometimes, all people need is a supportive group that cheers every small victory.

A Fitness Community That Keeps Things Simple

One thing I appreciated about the Superbod Life Community is that it doesn't expect people to become fitness experts overnight.

Whether you're taking your very first walk around the neighborhood or getting back into exercise after a long break, the community welcomes everyone without pressure.
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Its approach revolves around three simple ideas:

• Move Super encourages members to stay active through practical workouts, expert Q&A sessions, fitness tips, and community meetups.

• Fuel Super focuses on realistic nutrition, offering easy meal ideas, healthier snack alternatives, and preparation tips that fit even the busiest schedules.

• Finally, Live Super reminds members that lasting wellness comes from consistent everyday habits rather than chasing perfection.

It's a refreshing reminder that becoming healthier doesn't always require dramatic changes. Sometimes, it starts with one walk, one healthier meal, or one decision to keep going.

Everyone Deserves a Place to Start

Century Tuna believes many Filipinos hesitate to begin their fitness journey simply because they think it is too difficult or only meant for a select few.

Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc., shared the inspiration behind creating the community.

"We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off," Endaya said.

He explained that the community was designed to change that perception.

"The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their 'Superbod Era'—they just need the right place to start."

For Atasha Muhlach, what makes the movement meaningful is that inspiration comes not only from celebrities but also from ordinary people who continue to show up despite the challenges.

"This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big," she said.

She added:

"What makes Superbod Life so special is that inspiration doesn't just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you'll meet in the community."

Fueling Every Step of the Journey

A healthy lifestyle doesn't stop after a workout.

Century Tuna also emphasized the importance of proper nutrition by introducing the Century Tuna Super Bowl, a ready-to-eat tuna-and-rice meal packed with protein, Vitamin B3, and Omega-3 DHA for people with busy schedules.

For Emilio Daez, it's a practical option for active individuals.

"I finally have a nutritious meal I can take anywhere to my runs or gym sessions," Daez shared.

He added,

"With the Century Tuna Super Bowl, it's a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can."

The Superbod Journey Continues

Century Tuna also announced the official on-ground casting call for Superbods 2026, giving aspiring fitness ambassadors another opportunity to represent the brand.

But after spending the morning with runners from different walks of life, one thing became clear: the real success of the Superbod movement is no longer measured by perfectly sculpted bodies or championship titles.

It's measured by every person who decides to wake up a little earlier for a jog, choose healthier meals, or simply take better care of themselves.

The Superbod stage may still be there, but the movement has found a much bigger audience beyond it.

And perhaps that's what makes this new chapter special.

In today's Superbod Era, you don't have to be a celebrity, an athlete, or a competition winner to live like a Superbod.

You simply have to take that first step.

The campaign gained fresh momentum during the fan meet of brand ambassador Park Seo Joon, where Filipino fans supported the cause by donating plastic bottles. Building on that response, Century Tuna is taking the program nationwide, encouraging community involvement, volunteerism and wider participation in safeguarding the seas and marine life.

To celebrate this year’s International Coastal Cleanup Day, Century Tuna revitalized their campaign initiatives with a more ambitious goal.

From Office Cubicle to Everest Peak

Before becoming a national pride, Panganiban lived a quiet life as a software engineer, working a 9-to-5 job. But his dreams stretched far beyond fluorescent lights and keyboards. He eventually built his own business distributing healthy produce to restaurants, allowing him the flexibility to train and pursue mountaineering full-time.

Climbing Everest was not a spur-of-the-moment decision, it was a goal years in the making. “I had to give up a lot,” he said. “But chasing the summit meant becoming someone new, someone stronger.”

Training with Tuna: Fueling the Climb

Jeno’s Everest quest was partnered by Century Tuna, a brand he credits for fueling his training and recovery. His go-to snack? Century Tuna Hot and Spicy with saltine crackers—simple, protein-packed, and a small comfort during grueling training days and extreme climbs.

“You have to be comfortable being uncomfortable,” he said. “That’s how we trained every day. We made sure our bodies and minds were ready for the push.”

The "Fit for Any Role" campaign by Century Tuna aligned perfectly with Jeno’s journey, highlighting how physical fitness, mental toughness, and proper nutrition empower individuals to take on life’s biggest challenges.

Surviving Everest’s Wrath

The road to the summit was far from smooth. Panganiban and his team braved freezing temperatures, shifting glaciers like the Khumbu Icefall, unpredictable avalanches, and dangerously low oxygen levels.

“There were moments I questioned everything,” Jeno admitted. “But I reminded myself why I was there. You don’t conquer the mountain—you conquer yourself.”

At the summit, with the Earth stretched out below him and the Philippine flag in hand, the months of training, sacrifice, and near-death risks felt worth it.

Century Tuna Celebrates a Living Testament of Strength Century Pacific Food, Inc. Executive Vice President and COO Greg Banzon lauded Jeno’s achievement, calling him a true symbol of what it means to be fit for any role.

“Jeno is living proof that through dedication, proper nutrition, and strength of will, anyone can reach their own summit,” Banzon said. “He is an inspiration—not just to athletes—but to all Filipinos navigating their own life challenges.”

Inspiring a Nation

Jeno Panganiban’s Everest climb is more than a record-breaking moment. It is a reminder that Filipinos—no matter how young or unassuming, can rise above limits. With courage in the heart and proper fuel in the body, no summit is too high.

“I want people to realize,” Jeno said, “that their summit may not look like Everest. It could be graduating school, starting a business, or overcoming something personal. But whatever it is, you can do it—with focus, belief, and the right preparation.”

His homecoming is a celebration not just of one man’s victory, but of the human spirit's ability to reach unimaginable heights.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Century Tuna Superbods 2024 Best You Ever Top 36 Finalists

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

Century Pacific Food Inc. Executives formally welcome Century Tuna Superbods Ambassador Kathryn Bernardo (from left) Century Pacific Food Inc. Vice President and Chief Operating Officer Mr. Greg Banzon, Century Tuna Senior Product Manager Mardi Dator, Century Tuna Superbods 2024 Ambassador Ms. Kathryn Bernardo, Century Pacific Food Inc. Vice President and General Manager for Branded Tuna Division Mr. Carlo Endaya, and Marketing Manager of Century Tuna and Vita Coco Ms. Bea Ballesca-Martinez

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit https://centurytuna.ph/ or visit Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for more updates.

Held in one of the busiest place in BGC, the Market! Market! in Taguig City, the final callback event was a culmination of months of anticipation and hard work. From hundreds of hopefuls, a select group emerged, each with a compelling story to share about their pursuit of fitness and health. These finalists, hailing from various cities across the Philippines, range in age from 20 to 47 years old, showcasing the diverse and inclusive nature of the Century Tuna Superbods community.