For many of the men and women who stood under the lights during the Century Tuna Superbods Final Callback, reaching the stage was never simply about showcasing toned physiques. Behind every confident stride was a personal story of discipline, setbacks, second chances, and a commitment to inspire healthier lives.

As Century Tuna Superbods celebrates its 20th year, the country's longest-running fitness competition is redefining what it means to be a "Superbod." This year's finalists represent not only physical strength but also resilience, personal transformation, and advocacies that encourage wellness beyond appearance.

From hundreds of hopefuls across the country, only 40 finalists earned a place in the next stage of the competition. Their journeys, however, reveal that the road to becoming a Superbod began long before they stepped onto the runway.

Some contestants returned after falling short in previous editions, refusing to let disappointment define their goals. Others balanced demanding careers while maintaining rigorous training schedules. Several mothers rebuilt their confidence through fitness after childbirth, while fathers embraced healthier lifestyles not only for themselves but also to become better role models for their children.

Fitness also became a shared family pursuit for some participants. A father and daughter competed side by side, while another family featured a mother joining the competition alongside her two sons, illustrating how healthy habits can strengthen family relationships across generations.

From the Runway to the Running Path: Century Tuna's Superbod Era Is Now for Every Filipino

There was a time when hearing the word "Superbod" instantly brought to mind celebrities, fitness competitions, and men and women confidently walking on stage with physiques many of us could only admire. For years, it was a title associated with discipline, determination, and the courage to transform oneself.

But after joining the recent Century Tuna Superbod Life Community Run (of which I wasn't able to run), I realized that the meaning of being a Superbod has grown into something much bigger.

This time, it wasn't about who had the best body or who crossed the finish line first. It was about seeing ordinary Filipinos, from first-time runners to seasoned fitness enthusiasts, sharing the same road, encouraging one another, and proving that living a healthier lifestyle begins with simply showing up.

That, perhaps, is the real "Superbod Era."

The summer just got hotter with Kathryn Bernardo joining Century Tuna as the new brand ambassador for the 2024 Superbods campaign. Known for her charm and fitness, Kathryn is the perfect fit to lead this year's "Best You Ever" campaign, which celebrates self-love and self-improvement.

Kathryn Bernardo, a top actress and fitness enthusiast, is the new face of Century Tuna Superbods 2024. The "Best You Ever" campaign encourages Filipinos to embrace their wellness journeys and become the best versions of themselves. With Kathryn leading the way, the campaign is set to inspire many to focus on personal growth and overall health.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

The Century Tuna Superbods campaign has taken the fitness world by storm, bringing together individuals from all walks of life who are on a journey towards the healthiest and fittest versions of themselves. This year's Century Tuna Superbods Final Callback event announced and unveiled the Top 18 male and female finalists, Century Tuna continues to inspire Filipinos to embrace a lifestyle centered on wellness and self-improvement.

We have been inside of our houses and possibly have gain much weight because of the pandemic but the finalists of this years Century Tuna Superbods will definitely let you envy on what they did with their bods.  So with their dedication to healthy lifestyle, let us all expect and see who will win among the finalists of Century Tuna Superbods 2020. The event will happen this September 19, 2020, where they will show the new faces of fitness in the country as Century Tuna holds Everybod Superbod 2020: The Finals. 

Century Tuna has been a  partner of every individual who loves to shape their bods beautifully and for this year the brand is on the move to make the country sizzle with great bods with the Century Tuna Superbods. It gets bigger and sexier as it celebrates 10 years of fitness and health.

This is going to be a bigger, better and sexier season as temperatures rise across our pulsating tropical isles in what is envisioned to be the hottest Superbods search yet: the Century Tuna Superbods Nation 2016. Making a bolder statement and an even bigger splash on its 10th year of sexy, watch out as Century Tuna Superbods take the country by storm-TEN-fold!

Century Tuna, the country’s number 1 tuna, is here for their newest campaign headlining with four of the country’s hottest and most promising stars ready to show off their fit and healthy bodies and share their secrets for an ABS-olutely ready and delicious summer. Kwento Ni Toto is here to share what transpired during the launch.

It’s the best season of the year where people can flaunt their bodies and show off the result of their healthy lifestyle. And where it’s best to brag that sexy bods of yours? Well where else but on the beach, especially now that summer is here.

As the sun peak up the sky and glisten on the beautiful beaches, Century Tuna introduced their new set of sexy bods in a launch event held in New World Hotel, Makati. The new set of sexy bods and stunning brand ambassadors who will make the road to fitness more inspiring and exciting are Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola.

“Century Tuna has been known not only for our line of products, but also for our vision of helping our consumers achieve a healthier and happier lifestyle,” says Greg Banzon, general manager of Century Pacific Food Corporation. “We believe that this powerful advocacy requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle. And so this year, we strengthen our campaign through with newest batch of endorsers who have also undergone stunning body transformations,” he added.

Meet the new Superbods…

Paulo Avelino, known for his enviable bod, striking features and acting prowess that makes him a Gawad Urian awardee. Paulo has been living an active lifestyle for years now to maintain his figure. In fact, the actor is engaged in numerous sports activities like badminton, rock climbing and jogging. “Being tapped as a Century Tuna endorser is overwhelming. Now that I am part of the body transformation campaign, I hope to become an inspiration to those who have often expressed admiration of my physique,” Paulo shared.

James Reid, this Filipino-Australian heartthrob finds this opportunity to be a sweet reward to his hard work to achieve his now toned figure. According to him “I used to be thin and weak years ago – I even had asthma. But through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me.”

Elmo Magalona, the son of the Master Rapper Francis Magalona, make a name for himself in showbiz by venturing into acting, rapping, singing, and hosting. Over time, people also noticed his body’s remarkable transformation. At 20 years old, Elmo has already developed chiseled abs and very muscular arms through a customized workout and disciplined diet. “As the youngest in the bunch, I’d like to let people know that they can – and should – start early in their journey to a healthy body,” he shared.

Jessy Mendiola, the rose among the torns, the only lady in the batch is the beautiful actress who has captured the hearts of many with her angelic face and sexy body: Jessy Mendiola. Jessy has graced a lot of magazine covers and TV commercials, yet she finds something uniquely exciting about her Century Tuna experience: “I’m excited to show a different side of me: a grown-up Jessy who consciously takes care of her body through proper diet and exercise. Plus it’s always nice to endorse a product I truly love!”

Through the inspiring stories of Century Tuna’s newest faces Paulo, James, Elmo and Jessy, the country’s leading tuna brand aims to help more and more people understand that anybody can bring out the better versions of themselves and be ABS-solutely ready for summer.

The four new endorsers join long-time endorser Anne Curtis in promoting the ABS-solutely delicious Century Tuna as a brand that motivates people to aspire for a healthy body.” For all of them, there’s no other tuna!

For more information and fitness tips, visit www.centurytuna.ph.

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