Diwata Pares Overload, a humble street food stall tucked away along J.W Diokno Blvd., has been causing quite a stir in Manila's culinary scene. Helmed by Deo Balbuena, better known as Diwata, this unassuming eatery has garnered attention not only for its delicious offerings but also for its ability to attract influencers and vloggers alike.

The heart of Diwata Pares Overload's success lies in its signature dish: pares, a Filipino braised beef stew. Priced at just Php 100, customers are treated to a hearty serving of pares accompanied by unlimited rice, soup, and a bottle of beverage. It's a budget-friendly option that has struck a chord with locals and visitors alike.

However, it's not just the affordability of Diwata's offerings that has drawn attention. The stall's strategic online presence, curated by Diwata herself, has played a significant role in its popularity. With content creators flocking to feature Diwata Pares Overload on their platforms, the stall has become a hot spot for those seeking to explore Manila's street food scene.

Yet, with fame comes scrutiny. Recently, a video surfaced on social media showing a dissatisfied customer expressing her disappointment with the taste of the pares she had purchased. While the incident sparked debate online, with some criticizing the customer's behavior and others defending her right to voice her opinion, Diwata remained unfazed. In response, he emphasized that he welcomes the attention and views it as free marketing for his business.

Diwata Pares Overload's rise to prominence has not gone unnoticed by industry experts. Richard Thaddeus Carvajal, a prominent figure in the Philippine business community, attributes the stall's success to several factors. Using the VRIO framework, Carvajal highlighted the value, rarity, imitability, and organization of Diwata Pares Overload as key drivers of its competitive advantage.

Despite the attention from influencers and the media, Diwata remains committed to providing quality food to her customers. Located near GSIS along J.W Diokno Blvd., Diwata Pares Overload operates 24/7, ensuring that hungry patrons can satisfy their cravings at any time of day.

In a city known for its vibrant culinary culture, Diwata Pares Overload stands out as a testament to the power of delicious food, strategic marketing, and a touch of online stardom.